The service industry and catering industry are experiencing an unprecedented change from the internet O2O

The service industry and catering industry are experiencing an unprecedented change from the Internet O2O. How to stand out in this change, or just to survive the trend, is the struggle in every industry is actively thinking and practice.

East Building feel, O2O trend is unstoppable, when Internet enterprises began to expand offline, offline traditional enterprises also began to actively seek opportunities to embrace the Internet. O2O's two o, one line, one line below, are now eagerly looking for each other.

This overturns my previous thinking. I always thought O2O was still in the bud. And now, to my senses, the word O2O is no longer a myth, but a real world. And in the years that followed, I was pulled into a lot of O2O groups. I see the offline bosses are looking for business growth on the line, and internet companies are trying to use maps, taxis and other online businesses or users to combine a better product, to step up to the offline market rob. Moreover, recently, many of my friends from the media began to study O2O, do O2O case analysis, explore the direction of O2O and so on, and even the birth of a new O2O media.

There is no doubt that we are at this moment, or node, is the point of change in the era, an internet is about to fully penetrate to live offline time point. If you stand in this perspective, the Internet thinking is not what magical thinking, the so-called internet thinking, nothing more than the traditional industry to think of the internet, so that traditional enterprises to use representative of advanced productivity of the Internet tools, so that the traditional industry more dynamic.

How can the traditional industry be regarded as having internet innovative thinking? Take a hair salon for example, the East building may wish to imagine:

1, the use of Internet tools for customer drainage, such as the use of micro-letters, microblogging and other social media, expand coverage of the customer's radius. A hairdresser may be able to cover only one community, but if you use Internet Tools and use micro-letters or microblogs, you can attract customers with a little more radius.

2, the use of the Internet to enable customers to enjoy convenient services. If customers can book a hairdresser through the app, see if the hairdresser is free, etc. This will shorten the time the customer waits.

3, the use of online services to manage members and points, the use of mobile payment, reduce the customer because of the fear of loss of membership card and do not handle the situation, so that customer loyalty is higher.

4, online reviews, customers through the online reviews, to the hair stylist comprehensive rating. To urge the hairdresser to improve the business level.

These assumptions are all the changes brought about by the Internet, ideally, the penetration of Internet services, will be able to make a salon shop service customers a wider range of hair stylist level is higher, but also have a higher user loyalty.

However, it is not easy for online merchants to transform their internet thinking. The difficulties facing this are:

1. High cost of app development

It's a luxury for a salon to develop a single app. First development, you need to develop at least two versions. Android version and iOS version. For a small profit-making salon, the cost of development is too high. Unless it's the size of a national chain. After development, you will need to continually upgrade your app as your mobile version upgrades or services change.

2. High cost of operation and promotion

Even if it's developed, how do you get all your potential customers to install him? is the online push or online push, is the cost of advertising, or put the manpower to do the push. In any case promotion, it is inevitable to pay a very expensive cost.

3, the app function is single, the user loyalty is low.

If installing an app for a service that was used in January alone, it's a question of whether the app will stay in the user's phone for long. The data also shows that there are no more than 20 apps currently available to users. A single feature app is not uninstalled or forgotten, it's easy to become a zombie app.

4. High interactive cost under line.

Now a lot of O2O are wired resources without offline resources, on both sides of the O is disconnected, O2O is 2 not up. For the Internet enterprises currently lack of offline resources, so there is a taxi software rush, because can be online under the large-scale implementation of services is too little, and for offline businesses, online resources do not know how to introduce.

Whether it's from the development cost or the promotion cost, it is not cost-effective to develop and operate an app individually. Even so, the East building think may open a micro-letter public number or Weibo, with the help of the third party Internet platform, to build more reliable service. But is that enough?