The share of the page is being swam by the hand, the bubble or the enterprise should be happy

The 2014 China game Industry report showed that the total income of the Chinese game market in 2014 amounted to 114.48 billion yuan, and the page tour was 20.27 billion yuan, accounting for 17.7%, and hand swimming amounted to 27.49 billion yuan, accounting for 24%. In the development speed, the two also have a significant difference, the page tour growth rate of 58.8%, while the number of hands swim 144.6%.

However, in the face of the industry's current situation, page-tour practitioners do not seem to worry about the future. The second China International Game Conference (hereinafter referred to as "CIGC"), Li Yifei, co-founder of the 37 game, said: "To tell a joke, page tour growth in the next 3 years is better than GDP (gross domestic product), the market is so big, and still growing, but the competitors have become less." In 2013, the entire page of the market's products, about 800 to 1000, in 2015 years only 500. ”

In the game industry chain, 37 games as a platform, the most important is to play a role in the channel, occupy the page tour market about 13% of the share.

Also participate in the CIGC Network CEO Cao Kai, its speech may represent the game developer: "10,000 people rob 30 billion yuan of hand swims the market, 20 people Rob 20 billion yuan of page swims the market, even if the hand swims grows to 35 billion yuan, 40 billion yuan, I still will focus on the page swims the market." There is a saying that when everyone knows that the matter is making money, this matter must not be done. ”

The foam of the page swims or is squeezed out

In the view of the page-tour developer, the rise of the hand tour helped squeeze the foam out of the page and let the page travel market return from the Red Sea to the blue ocean.

By 2012, the heat of the page swam as if it were now in hand, including Tencent, NetEase, Shanda Games, the perfect World and Giants network and other end of the tour giants have announced a high-profile policy, but today, only individual giants launched impressive products, in the folding page after the tour, they are "swarm" to do hand tour.

This change in the direction of choice in the small development team also showed that the industry is more reliable, the number of pages in the studio from thousands to hundreds.

Of course, the departure of the small team also has the current page tour development status of the promotion. The number of products is reduced, the amount of research and development of a single product is increasing, which makes the threshold of research and development significantly improved, small research and development team lack of high research and development costs and quality of the production capacity, was excluded from the market, and the hands of the staff and funds to invest much less.

According to Li Yifei's introduction, 2011, 1 million yuan can do a page to swim out, the 2014 game platform is willing to access the project is at least less than 3 million yuan.

In contrast to other types of games, the page tour industry does have a proud point: China dominates the global page tour. The more reliable data is that Chinese companies now contribute 80% of the page tour products, and overseas income has exceeded 6 billion yuan.

The more brilliant games include: the "Goddess of the alliance" overseas Monthly Income peak of nearly 15 million U.S. dollars, Seventh Avenue, "the Divine Comedy" of the monthly water has reached 20 million dollars. This data is also the birth of jokes, the Chinese film a year's overseas box office than a popular web game exports.

Overseas market will be the page Tour enterprise, Mo Lin founder Chen thinks, the overseas page swims the market space almost equates to the domestic scale market, but now the overseas market overall volume is still too small.

The South American market, represented by Brazil, has been targeted when China's page swims in Asia.

1/3 Hand Tour Team or eliminated

Looking back, look at the performance of the capital market, in a a-share companies in the acquisition of hand-cursors, the page tour business capital operation of the news is not submerged.

More well-known page travel company in the last year still enjoy the dividend in the capital market, including 37 games, tour network, days extension technology, such as a group of via existing a A-share company completed listing, in addition to the Hong Kong stock market, such as flying fish technology to raise capital enterprises.

However, the company is full of confidence in the industry, but this does not mean that they do not swim in the imagination, and the page tour companies to enter the hand tour also has a certain natural advantage.

Shootout Technology Co., Ltd. CEO John Wen said, hand Tour team with the page Tour team more like, are smaller team, because small team adjustment of ideas, adjust the pattern is more similar, so the page Tour team do hand Tour success rate is higher. And the end of the company a lot of products made out, only high-end mobile phone is suitable to play, not too grounded gas, the page is more inclined to the low-end users, "Now the team is the Tour team is a page tour group turned over."

The team's representative is Blue Harbor online, the page tour company in 2013 to hand tour, in December 2014, the completion of the listing in Hong Kong, the maximum amount of financing reached 190 million U.S. dollars.

Of course, the hand tour industry is not so good now.

Li Yifei that in 2014, the hands of the industry some "fever", just 37 games in the past year to test 1500 products, the estimated market can play a product launched has four thousand or five thousand. This year, as capital has been reduced, developers and issuers will probably have 1/3 out of the market.