The small individual, also has its own brand

The small individual, also has its own brand; micro-letter accurate positioning, no longer limit only enterprises can have brand, individuals can build brand, so now there are many from the media, new media people, followed by the whole country lectures, training masters such as bamboo after the rain, all of a sudden out a lot, Micro-trust for the construction of the ecological circle has made an indelible dedication, but also the harvest of their own network and money pulse.

Training, lectures, books are made of money, those in the micro-letter selling the people you now okay?

Let's take a look at the micro-letter fans, Millet micro-letter fans over 1 million, a small number of millions fans, like millet, are few, because in China the majority of small and medium-sized enterprises, the general corporate public platform for the number of fans in the 5-digit to 6 digits, while the individual micro-letter fans can reach 5 digits.

Micro-letter is a tool, communication tools, personal micro-letter is more convenient communication between acquaintances. The micro-credit public platform is divided into two types of subscription public number and service public number.

The service number is designed to provide services to users. Such as: Merchants Bank, China Southern Airlines. The subscription number provides the user with information and info. such as: Riding Tibet, CCTV news. Therefore, micro-letter is a communication tool, is a tool to provide customer service, is to provide information and information tools, rather than sell goods channels.

Recently a lot of friends consulted me, want to sell goods in micro-letter, ask me this road is feasible? One of the brothers to the micro-letter selling native products, even if the high round to persuade him, I believe that his idea also can not stop (like Hyun-mai gum, simply stop), he is ready to gamble to do micro-letter sales, big fight, with 30,000 of people's fans, native products sales average price of 100 yuan.

My advice to this man is: micro-mail sell goods can play a play do not take seriously (when the main business), not to expect micro-letter sell goods to make you famous. The reasons are as follows:

1, micro-letter is a natural communication tools, customer service tools, information tools, not stores. If the micro-letter as the main channel to sell goods, first of all, your positioning is wrong, the direction of the wrong, the more efforts to the farther away from success, ask yourself, do you often buy things in the micro-letter? How many people would buy something in a micro-letter?

2, take your fan number 30,000 people, how many people and you have interacted with each other, the proportion of men and women, age, annual income, regional distribution, etc. do you know? In addition to the micro-credit public platform for fans to do gender, language, provincial, urban analysis, personal micro-letter is not such analysis.

According to the 28 rule, 20% of people often interact with 6000 people (the number is already overvalued), and the number of 6000 people who belong to the target group of your product, you can't talk about it, even more.

When 6000 of the 20% people are your target group is 1200 people, 1200 of 20% people to buy your products, your sales of 240 people x100 Yuan = 240 yuan/month, in accordance with the average profit of 24000, 30% monthly income one yuan, But the specialty does not have so many people to buy every month, you want to use the micro-letter to sell the thing to do, as the main business to do, obviously is not suitable.

3, your risk is that every day in the circle of friends to sell goods micro-letter, I believe that many micro-trust friends have given you two special treatment, one is the death penalty directly delete you, the second is the reprieve of your black list let you into darkness.

In this case, I just want to say, whether you want to sell a product in a micro-letter, sell facial mask, sell cosmetics and so on any product, you must put the level of mind, down-to-earth at the same time, as a second occupation to do, do not as the main business to do, because once you as the main business to do, you will pour into all the energy and resources, And the reality gives you the result and your expectation always has the disparity, moreover this disparity is big.

Recently, I have been told by a few friends that he has heard people say that one months in the micro-letter sales volume reached 100,000, 500,000, 1 million or more. I told him that when you hear these numbers, I hope you can also move your brain, if it's hot, it's best to take a cold shower and think about it.

We don't rule out the possibility that someone can do this water, but how long can it last? In the end they are also using the micro-letter this tool to do communication, to do publicity, to visit the clothing, the target consumer group into the purchase of Taobao, cat purchase, own shopping malls and other platforms to buy, and even introduced to the offline entity shop to buy.

If the micro-letter selling really so magical, so effective, why does the company have a brand of products do not take micro-letter as the main sales channels? and only micro-letter as the enterprise's propaganda channels, interactive channels, customer service channels.

So the micro-letter sell can play, can participate, not as the main business!