The smartphone is a shark, and other devices are eaten.

Source: Internet
Author: User
Keywords Smartphone Shark
"Sohu It News" Beijing time August 6 news, "Time" magazine website published article said, smart phones, tablets and other mobile devices, the rise of traditional toys, digital cameras, GPS navigator, game host sales have a huge impact. The following are the details of the article: American toy giant Hasbro and Mattel recently released their second-quarter results in 2013, with results less than market expectations. Market analysts believe that the rise of smartphones and tablets is the root cause of this result. The rise of mobile devices hits traditional Industries The Wall Street Journal notes that the rise of mobile devices poses a deadly threat to Hasbro's business, with devices such as smartphones and tablets changing the way children play toys, which have become the most important competitors of traditional toys. The Associated Press says the rapid rise of mobile devices such as smartphones and tablets has had an impact on the entire toy industry. In response to the challenges of mobile devices, traditional toy giants have had to make adjustments. Hasbro recently announced that it would buy a 70% per cent stake in a video game studio in Colorado State and sign a 8-year cooperation agreement with EA to publish its digital version of its desktop games. Currently, these digital desktop games have become one of the most important sources of revenue for Hasbro. "These two initiatives will ensure that users can experience our brand at any time and anywhere," said Debbie Hancock, vice president of investor relations at Hasbro, on the second quarterly earnings call. "The rise of digital devices is not the only impact of the toy industry. Canon's portable digital camera shipments have declined significantly from a year earlier, according to the latest earnings reports, and the Garmin of GPS navigator vendors has fallen sharply. In the "Post-DVD era", Blu-ray players have been in hot pursuit of consumers, the first quarter of this year's shipments increased by nearly 30%, but the once-selling portable DVD players have been on the verge of elimination, it is now almost difficult to see portable Blu-ray players in the store. Apple's innovations have also had a major impact on its ipod music players: The past quarter, when consumer-favored ipod music players have shipped 32% less than a year earlier, while iphone shipments have risen 20% from a year earlier. Application trends So what are the problems with these industries? Smartphones and tablets have become a "universal device" in the digital realm, with powerful applications that can completely replace other devices. For example, in the field of digital cameras, although photography enthusiasts still insist on using SLR cameras, for most ordinary people, the smartphone's camera function is enough to replace the camcorder. In addition, the individual GPS navigator, even those expensive car embedded navigation instrument, to users also become redundant products. They can just install Google MPAs apps on their tablets and smartphones to meet a variety ofNavigation requirements. Apple's ipod music player also faces difficulties. The powerful iphone can store tens of thousands of songs, while also being able to play cloud music library collection music through streaming media such as Pandora and Spotify, which has little competitive advantage. Steve Koenig, head of industry analysis at the Consumer Electronics Association (CEA), said: "Everything is konig, whether it's office, communication or gaming, entertainment, navigation, and so on." From the point of view of hardware devices, smartphones and tablets are the core of applications, and they can achieve the same functionality as dedicated devices through related applications. Therefore, for a single functional hardware product, they will face great pressure. According to CEA data, global smartphone and tablet sales are expected to reach $65.2 billion trillion throughout 2013, well above the $56.3 billion trillion in 2012. Affected by this trend, the total sales of digital cameras and video cameras fell to $4.6 billion from $6.5 billion in 2012 ; The sales of the portable navigator were reduced by $155 million trillion to $778 million in 2012, and the sales of portable games were reduced from 603 million US dollars in 2012 to $340 million. Nintendo's secret to success in these three hardware products, portable game consoles are slightly optimistic, the key reason is that Nintendo has great influence. For Nintendo, Game boy to the company just as the ipod means to Apple. Many children want to get a portable game machine for Christmas. Now, the Nintendo 3DS and 3DS XL sales are far better than their rivals ' Sony PS Vita. Nintendo is able to withstand the impact of smartphones and tablets, most importantly because of the high technology requirements of its devices. In Nintendo's portable gaming machines, many games require much more hardware performance than Angry Birds, and smartphones and tablets are not up to that level in hardware performance. Another key factor in Nintendo's ability to withstand the impact of smartphones and tablets is ergonomic design. Mobile phones and tablets are not professional gaming devices, so although some hardware vendors are equipped with game accessories, they are often poorly used and look difficult to look at. The hardware is powerful, but one reason Nintendo is doing well. "For Nintendo, strong hardware performance is just one of the reasons why the equipment is selling," said Gigaom Hockensen, a technology blogger in the U.S. The company has a world-renowned brand of games, such as Mario Bros, Pokemon, Animal Sen, and so on, which is why Nintendo is really strong. "Hockensen recently bought a 3DS XL, he points out," Animal sen "has aroused the popularity of consumers, and eventually pushed the Nintendo game Palm machine shipments growth. Nintendo alwaysIwata, the chief executive of the Conference, also agrees with this, and he recently attended the ES Show: "Software can drive hardware sales." "However, industry insiders point out that Nintendo has not pursued the trend to launch some popular games on smartphones and tablets because the company knows it will be detrimental to the sale of its own hardware devices." Despite the impressive success of Nintendo, Hockensen believes the palm machine has become a niche market. "I don't think the handheld game is going to decline because of the rise of smartphone gaming," he said. Compared with the smartphone shipments, the handheld game machine sales of the poor. In the past few years, the handheld game has been hit by tablets and smartphones because users find it easier to play games with the latter two devices. "For most game enthusiasts, the position of the gaming console is hard to replace with smartphones and tablets," he said. However, CEA said shipments of smartphones and tablets will continue to grow at a high rate this year, accounting for 32.2% of the global consumer electronics industry's total revenue. "Many types of products will continue to exist, but they are only struggling with the impact of smartphones and tablets," Konig said. "(Joker)
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