The so-called internet thinking

Source: Internet
Author: User
Keywords Internet thinking
Tags company consumers control customer customer complaints difference different e-commerce strategy

Today, Internet watchers are more interested in reading, but do not look at what is the Internet society in China. So I think less talk about the internet thinking, think about how to improve production control, improve product quality, minimize customer complaints; Talk about E-commerce strategy, think about how to reduce costs, smooth channels, the real benefits to consumers.

The cover is made with a yellow pancake, mainly because of three points:

1, it is too hot, also claimed to take the internet route;

2, it's pancakes and 5 dollars a little different than the taste, but if the price factor, the gap is very large;

3, consumption less than 150 not open the invoice of the pancake shop, the most need to explain is "who can eat 150 dollars of pancakes."

Recently reread Hu Shi's "More research problems, less talk about" doctrine ", I am very touched, inspiring, the view of the use of the current Internet heat, and the internet about the word popular, and internet-related fuzzy concepts rampant, and so on phenomenon, only people sigh--times change, the crux of the same.

"The great danger of public opinion now is to bias the theory of paper and not to investigate what the social needs of China today are." This words back to now, can be adapted to: Now the internet industry, the great danger of public opinion is biased interpretation of the theory, not to the field to investigate the Internet society in China is what. There is a real investigation, have a profound insight, no basis for empty talk, no real assumption, even if you can use writing technology to make the article sway dripping, readers are also comfortable to read, but always missing some of the same essentials and norms, the end of a lot of ideas, the essentials, or do not do.

Article see more, thinking will be broad, broad ideas with a narrow operating level, only let some optimistic people are "dry goods do not dry", in fact, even if enough dry, not necessarily fidelity.

To return to Mr. Hu's article topic "More research, less talk about some of the doctrine", my point is: The big guys can be presumptuous talk, the rest of the people do not have to talk about. Of course, the exception is also some, if you hope that one day also become a big guy, of course, can talk about the broad talk, I do not object to support, the premise is not follow suit, Mo Shi feet, MO lick Chrysanthemum.

The word "internet thinking" has been burning for a while, now mention fear will be people's eyebrows, because our media environment has changed, resulting in a lot of strange things appear, some "very broad" words of the word big line, including: Cock Silk, lady, Couba, E-commerce, Internet thinking. One of the internet thinking of the tall temperament of the most popular.

"Internet thinking" many people try to interpret, but few people say clearly, this is the "Internet thinking" of the high generalization, because everything, so all-encompassing. So "internet thinking" became a doctrine, everyone around the idea of a personal wandering, everyone diverging to express their own annotations, this is in line with the Internet Starfish Model-to center, but our goal is to find a definition of the center, now become a peripheral discussion hot, the center is still undefined, Is it strange?

Hu Shi said: "The rhetoric of good" doctrine, is extremely easy, is cats can do, is the parrot and the phonograph can do. It would be a very easy thing to hear, but what if it sounds good? There is no answer to the question and the confusion is not solved.

Folding reminds me of a few years ago, "success", "rich", "entrepreneurship" and other concepts popular, a lot of good stories to hear, cite the popular story as an example:

A young man eager to succeed, he got his first job, gym sales, the first no work experience of his performance is very bad, he wanted to break, so he carefully observe the guests in the gym, after a week of time to appear, the former frequent guests because of the price reasons did not renew, after he understood, The customer works for a company in a nearby office, he finds a phone call from the customer's profile, finds a time to visit, and is ready to ask for a renewal at a discounted price. The renewal is very successful, the young people in this visit to learn about the other company's situation, so he thought that if they can be the boss of their company into a gym customers, then the people below do not flock to AH. The young man went to the company again to find the boss of the company, introduce oneself is a nearby gym staff, hope he can go to exercise more body, and all this is free, the other party gladly accepted the invitation, and then one after another to see the boss to the gym, all feel that this is a good opportunity to establish personal relationship with the boss, Also went to run a fitness card, young people suddenly became a sales champion ...

What a beautiful and inspirational story ah, but how much feasibility? The current "Internet thinking" is the success of that time tips.

Study more questions and talk less about "doctrine" in the contemporary, this sentence has changed alert us, less talk about the Internet thinking, how to improve production control, improve product quality, don't let customers old complaints; Less talk about E-commerce strategy, think how to reduce costs, open channels, the real benefits to consumers. Talk about the re-pluralism, but also to solve the problem, pluralistic public opinion is worthy of encouragement, vigilance not into rhetoric, doctrine is not medicine, at most is a conversation.

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