After Cui Jian, Han became another artist who launched his own custom mobile phone. Messages trigger multiple angles of discussion, such as price, configuration, and customization, most people have a conservative view of the star custom phone, and some even scoff at another one who doesn't know what's going on, and what I want to say today is: don't laugh at it. Don't understand C2B don't understand the future. is the traditional business ERA over? That may not be, but the C2B market is rising, an estimate that few people are against. Star Custom phone, is essentially a C2B mode, it collects a group (a star fans) of the relatively broad needs, such as to understand the star's performance information, work life dynamics, want to see his previous works, and so on, for the phone to customize the corresponding built-in applications, and in appearance can also reflect the star's temperament, Personal portrait, signature, or two-dimensional code? (I personally think the future of two-dimensional code is better). All this is the result of technological progress, technological progress also brings people to change the concept of consumption, now more and more people have embarked on the road to purchase personalized products, which in turn has promoted the development of the C2B market. In addition, although the maturity of 3D printing technology has yet to be improved, it is undeniable that this technology will greatly change the traditional production mode, and become the important tool for people's personalized production. This brings many opportunities to enterprises. Motorola's first mobile phone,--moto X, when it was married to Google, was to provide a customizable phone shell. Recently, Motorola's C2B has been further advanced, with media reports that the company is pushing a project called "Ara". Simply put, this is a platform that allows users to freely select their mobile phone modules and then give them to Motorola production, including processors, batteries, and even memory chips. Before this, the domestic limpid also has similar project, and last month 100% company that was invested by Baidu, is also a handset manufacturer that started with C2B mode. May be asked, as early as last year, including Tcl, Skyworth and other household electrical appliances enterprises on the United Day Cat, Taobao made some C2B products, but the result is passable, why the star custom mobile phone C2B will have a future? And that's the second question I'm going to talk about-why does the "Small World" make this business model? The Small world is the prerequisite for C2B success. Thoreau once said: The advent of the Telegraph so that the relevant things become irrelevant. If Thoreau lived to this day, he might have to add that the Internet has begun to correlate irrelevant things. The internet has not only changed the time and space limit of people's information (which is similar to the function of Telegraph), but also set up a platform for more community-friendly operation, which has made it convenient for the community of mankind to survive. In other words, the Internet has created a new connection between seemingly unrelated things, and the internet is as good as its name, allowing all things to be connected. In my opinion, this is the Internet's greatest contribution to human society. The internet community formed by various connections is not much different from the community groups in the real world. People areInteresting, this interest may be a product, such as a group of people who buy the iphone will form a community, but also may be together like a star. Whatever the starting point of community formation, they all have a common trait--"Small World". The "Small World" is not the creation of the Internet community, but the Internet has made the concept of "Small World" a new extension. In a "Small World", people have a common hobby, and in the interaction to form a common daily us, and from the number of members, "Small World" members will remain stable for a certain period of time. These features are critical to C2B business models. In the C2B industry chain, the hardest part is how to quickly find the C-end user needs, and also to ensure that the C-end users a certain degree of stability. In the "Small World" of star fans, these two problems are very good solution to Han, for example, whether the early Superjunier performance or solo after the performance, have accumulated a large number of fans at home and abroad, and the internet for these fans to provide a natural communication, interactive platform to form a large scale " Small World ". On the other hand, although you may think that most of the people in this group will be out of the "Small World" after a certain age, have you ever thought of the "back" that has sprung up? Small World "strengthens the concept of the community, so that people are more closely linked, while C2B is the trend of manufacturing development, so that people and machines (products) more friendly relationship." Standing in this context to look at the star Custom mobile phone, do you think there is a point of view? But we should also see that a "Small world" behind, may also be erected a lot of walls. Whether it is Guo's film or Han Geng's mobile phone, is built in the "Small World" business model, it is difficult to break through its own walls.
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