The stealthily of product strategy

stealthily, in the Baidu Dictionary is explained as: a plant or plant branches or buds grafted on another kind of flowers and plants. This method not only in plant cultivation on trial, in the Internet or business competition in the same many practical cases, the emergence of this point, I went to a brief summary of a few cases.

First, let's summarize the stealthily logic:

The use of other products to quickly anchor target users + for other products, short Board selection Breakthrough + window period to develop their own products quickly

Millet

As we all know, millet in the release of Millet mobile phone, the first to do is the Millet forum and MIUI system. Millet early strategy is very clear, first through the collection of feedback for MIUI, rapid iteration first gathered enthusiasts popularity, and then launched the mobile phone.

MIUI first release time is August 2010, MIUI positioning is for the needs of enthusiasts to the Android system for in-depth optimization, customization, development of independent mobile phone operating system. The pain spot on the MIUI is just the same as the Android native system was not suitable for localization in China, and the performance of the independent operating system of most handset manufacturers in the country was not satisfactory. Thus, MIUI through the forum to collect user feedback and a weekly update of the rapid iteration strategy, attracted a large number of hand-held brands of mobile phone enthusiasts, this is the release of Millet mobile phone accumulated a huge amount of initial users. Millet mobile Phone 1 release time is August 16, 2011, and according to Tencent Finance July 2011 report [1],miui At that time the user volume has reached 500,000. This is undoubtedly the creation of the September 2011 Millet Mobile Phone 1 open Network after a half-day scheduled number of more than 300,000 units of the Strong Foundation [2].

Review the development strategy of millet, the advance of other brands as a platform for mobile phones, according to the needs of enthusiasts, for those brand-name mobile phone system is not a good feature, the introduction can quickly iterate for domestic enthusiasts deeply customized Android system MIUI, and when the potential energy accumulation, and then launched the Millet mobile phone, Quickly seize the market.

In addition to millet, similar to YY and look at the use of such methods.

Look more at the Kindle system, support more Chinese fonts, pdf rearrangement, and more tailored to Chinese users, which are more capable of capturing Chinese users than the Kindle's native system before the Kindle's official launch. So the Kindle's multiple viewing system is no doubt to gain access to high-quality target users, and these users will naturally be more to see the E-book to bring the sales volume can not be underestimated.

YY was originally by the game to provide a stable, fluent voice communication services under the eyes of Tencent quickly capture users, and then expand the Voice entertainment business, 12 successfully listed, 14 began to enter the online education market.

85 degrees C

In addition to the Internet, in the traditional market competition, there are also the use of stealthily strategy, the typical example is 85 degrees c[3]. One point that is worth looking at in the 85-degree C strategy is that the location of the 85-degree C is generally near Starbucks, the reason is simple, because the location of Starbucks is studied, and the target users of 85 degrees C and Starbucks are almost the same, so it can be said that this approach is to anchor the target user's area through Starbucks. Occasion anchor Target customers, 85 degrees C also according to the high price of Starbucks, the main coffee, create a high pressure experience characteristics, the introduction of affordable coffee, to superior to the quality of Starbucks bread, the rapid pace of life to develop a flagship takeaway reverse strategy, the success in the competition with Starbucks foothold.

The above personal simple idea, welcome you to discuss