The strong development of tourism industry and the emergence of electric dealers

In 2012, the global tourism industry grew by 4%, China's tourism growth was greater, 2013 tourism revenue is expected to increase by 14.2%. With the development of the network and the flourishing of electronic commerce, the traveling electric business has become a strong army in the tourism industry.

At the beginning of this year, China Tourism Research Institute and China Tourism Association released the 2012 "China Tourism Group 20" in the list of one-fifth seats, of which Ctrip ranked second, but also to where to go to the network, the king of the group and the same process network. The transformation of tourism industry to e-commerce platform has become the inevitable trend of development, in the future, the number of tourism power companies will be more and more seats, traditional travel agencies are gradually entering the electricity market.

Travel and electricity merchants join hands

The Traveling electricity merchant is utilizes the advanced computer network and the communication technology and the electronic Commerce Basic environment, the integration traveling enterprise's internal and the outside resources, expands the traveling information dissemination and the promotion, realizes the traveling product on-line dissemination and the sale, provides a knowledge sharing for the tourist and the traveling enterprise, Enhance the network operation mode of communication and interactive platform. This is the interpretation of tourism e-commerce, its characteristics are service, personalized, convenient and so on, because of its various advantages and increasingly become a new pet of enterprises and consumers.

In the increasingly economic development of today's society, the pursuit of spiritual leisure has become a trend and trend, tourism market is more and more broad, in the future for a long time is the development of hot spots. Especially with the development of economic science and technology, scenic area is also constantly developed, transportation and equipment more and more perfect, but also in promoting the rapid development of tourism. And E-commerce is a relatively simple, low-cost development platform, the network is the modern people to communicate and play time, shopping, life and other major venues, E-commerce more and more in-depth people's lives. The continuous expansion of the market and the continuous development of information technology, tourism into E-commerce is also a natural trend of development.

The combination of tourism and electronic commerce, break the traditional tourism development model, and create a newer, more convenient, more intuitive access to the link between the scenic area and consumers, tourism industry has also taken place a major change, China's tourism E-commerce site since 1996 development, has more than 6,000 has a certain tourism advisory capacity of the site, There are more than 300 professional travel websites. According to statistics, 2010 tourism E-commerce Scale accounted for 15% of tourism, up to 200 billion yuan. By the end of last year, it has grown at a relatively rapid rate each year, and its share in tourism has become increasingly negligible.

Ctrip, the same way network, where to go to the network and other tourism electric business in recent years, the rapid development, from the name of the past has become a necessary network tool for people to travel. For example, to provide air tickets, train tickets, hotels, tour groups, such as the main network, since the establishment of 2005 has been less than 10 years, has won the ALWAYSON2010 annual Global 250, and in 2011, Baidu's strategic investment of 306 million U.S. dollars, the rapid development of the astonishing.

On the other hand, more and more e-commerce platforms begin to dabble in the tourism industry. Engaged in tourism e-commerce for many years, Ms. Ho told reporters that in recent years, the pace of the development of tourism industry is very fast, now Taobao, QQ group Buy also began to travel, began to cut the tourism power of this big cake, but this also means that the competition will be more and more intense travel power business.

Model curing is difficult to see novel

The types of e-commerce in tourism are roughly divided into several. One is the online booking, by the service agents that are built by intermediaries, they provide products suppliers and consumers with a bridge, thus charging the corresponding costs. And this type of electric business is divided into a comprehensive tourism platform and the establishment of a traditional travel agency network platform, the former such as Ctrip, Yi-long network, such as the south of Lijiang, Yunnan and other travel.

Second, to provide tourism information mainly to booking and other intermediary services supplemented by the website. This kind of website basically involves the introduction of the scenic spot, the hotel, the transportation tour line and so on, the traveling common sense, the traveling attention matter, the traveling news, the currency exchange, the tourist destination weather, the environment, the humanities and so on the information as well as the traveling impression and so on, such as China

The third is the website established by direct supplier of product service. such as scenic spots or local hotels directly set up the site, above can be directly booked, such as seven days hotel chain.

The development scale of tourism e-commerce is growing, of course, accompanied by fierce competition. In the competition, enterprises should search for a new and personalized development model, in order to be among the many travel power vendors to stand out. But nowadays, the mode of China's traveling electric business is very fixed, so it is difficult to see the novelty. The normal mode of business is to make reservations to guests, including scenic tickets booking, hotel reservation, catering reservations, etc.

The network occupies the position in everybody's life to be more and more heavy, now society, many needs will solve on the network. Travel is also the case, the date of travel, tickets, scenic tickets booking, accommodation reservations, itinerary and so on information from the network. And the current situation that the traveling electricity trader faces is, the pattern solidify, the innovation is often very few, especially the service innovation Enterprise is very few.

With the continuous improvement of life style and quality of life, people's service to tour power provider also improved. The inherent pattern, the sameness, the lack of innovation, can not meet people's increasing demand. Instead, personalized service will be more to win the consumer's pro-Lai and advocating. The intense price war always has the cooling day, facing the similar price as well as the same quality, how the consumer chooses, certainly is its service quality decision. To meet the needs of consumers, and to provide a variety of suitable for every consumer of the characteristics of services, this will be the consumer's review and trust.

Innovation is a business, every moment in the promotion of a word, of course, travel power is no exception. So how to innovate, in the survey based on the psychology of consumer habits, to find suitable for the development of the enterprise and unique service or sales model, which is to be a successful enterprise to travel in the business of the success of an important factor. In particular, small tourism business enterprises, in the price and scale can not be compared with large enterprises, in the tourism industry giants such as Ctrip, Art Dragon, to where the mass occupation of the market, want to have their own foothold, it is more necessary to explore and develop their own unique place.

Market segmentation and Integration

The development of all kinds of electronic terminals makes the operation flow of the traveling electric business simpler and its cost reduced. For example, the rise of electronic tickets, two-dimensional code and so on, consumers do not need to take the entity's bills to the hotel or scenic area consumption, and only need a mobile phone message can be. Not only the convenience of consumers, but also the work of businesses to reduce the workload. The rapid development of tourism electric power industry has benefited from the development of network technology, at the same time, it also promoted the development of the network and the progress of science and technology. So it can also be said that the tourism market also includes the development of related technology products.

Tourism E-commerce is to adapt to the positive changes in consumer habits, this change will also contribute to the changes in the industry, not suitable for e-commerce transactions or groups will gradually differentiate into small segments of the niche market. Nowadays, the market of the traveling electricity trader seems to have been quite full, in fact many of the market areas of fine differentiation are still few people participate. For example, for business team travel. One reason is that many tour operators are not able to afford to make bookings for the team.

The second is because the team travel involves things more cumbersome, more risk. Although a lot of travel electric dealers to the team travel profit mouth-watering, but because of their own inability or dare not take risks and delay to participate in. Now the travel business team travel, the market is very big, the profit is also very big, the electric Business enterprise's participation degree also is improving gradually, but the market is not saturated, still has many vacant places. In the future a certain period of time, will be full, but if the enterprise in the market before then occupy a certain position, it will be very considerable.

Market in the gradual subdivision, in addition to the business team market, there are many other categories, after the occupation of the market, with their own quality and service to make their position stable, continuous development. Under the subdivided market, also needs a lot of comprehensive traveling electric business platform. People need to be able to get the kind of travel needs they want from one place, such as the introduction to the location, the transportation, the introduction, the local catering, lodging, tickets, and the booking of transportation. So, the traveling electricity merchant has the certain position in the specialized domain, also should let own platform be more full, can make the consumer to obtain own all needs, then the consumer will not turn the attention to other platform, this to attract the consumer and stabilize the consumer to have the very important function.

Look at the market on a variety of travel power business enterprises, have to air tickets, hotel reservations began to expand the scale of the site, but also by the traditional travel agencies involved in the development of the electricity quotient, the various tourism electric business platform countless. Now, the large group buying site also returned to God, began to intervene in tourism, so the current tourism market time of the complex, chaotic.

Industry insiders generally believe that the current market class is not standardized things too much, in the next few years will certainly face market integration and norms. The industry will also gradually purify, and those who do not have the ability to long-term foothold in enterprises will be ruthlessly eliminated. Tourism industry is a very popular, and in the future for a long time will not cool industry, want to be based on the electricity business enterprises have a lot, and can do the last, it must be in the product quality assurance under the premise, by service and innovation to let their foothold.

Line online with guaranteed service

In various websites, travel agencies gradually entered the field of tourism, the competition is also gradually increasing the intensity. In the past two years, Ctrip and the Art Dragon Net price war hit the uproar, and in the next period of time, the competition focus of the tour power? Travel Power Trader Senior Personage tells a reporter, now the competition of the traveling electricity business is very chaotic, each enterprise still will occupy the market mainly by the price. and want to be in the market for a long time to stand firm, the final fight or cost-effective products and services, and the most important is the service. Adhere to the "service first, the supremacy of credibility," the purpose of continuous innovation and enterprising, tourism business enterprises will be able to expand development.

The quality and service of the products is a very important and worthwhile question for the traveling electric business. In the chaos of the travel business, there will be some businesses shoddy, exaggerated the quality of their products comfort. For example, guests have previously reported that they bought a five-star hotel online, and the site on the display of the room picture is extremely beautiful and comfortable, can go to the hotel to know that the hotel is five-star hotel, but the site is selling its hotel in the environment is very poor very old room, even four stars are not, how to five-star said. Call the site's customer service phone, to find solutions to the results, and then the hotel to ensure its image and free for consumers to change to five-star rooms. Such a number of examples, and for tourism business enterprises such as the fact that the display of products, exaggerated their words, induce customers to buy their products on the guests after the wash, such behavior is not responsible for consumers, the product provider is not responsible for the enterprise itself is not responsible.

The development of network science and Technology has promoted the development of the traveling electric business. As these advances in the technical means to facilitate the public at the same time, also revealed its insecurity. All sorts of factors, such as computer viruses and trespassing, pose a threat to the electronic network system. Today, there are still a considerable number of consumers do not want to make a large amount of payment on the Internet, because of concern about the security of the network, worried that their funds are not guaranteed, so that their own money loss or the disclosure of their own information and other consequences. Because the current online transactions will have the relevant user authentication procedures exist, some users about identity or bank card information is exposed to the Internet, some users will worry about their information by the Outlaws to use. Therefore, at present, some older users are unwilling to pay online, some users will not be online payment procedures, still require "online transactions, offline payment" model.

This requires enterprises in the development of a variety of convenient network mode, but also pay attention to the complete maintenance of the network. Of course, some people trust in the network can not be established, for this category of people can not directly ignore, but should explore a way to adapt to them, such as online and offline combination.

development of a variety of ways to upgrade their services, to serve to ensure the steady development of enterprises, is to make the tourism electric business in the fierce competition occupies a place in the important foundation. The future is destined to become the network technology era, the market of the traveling electricity merchant also will be more and more plump, in this long road everybody wants to be more and more far, this asks the traveling electricity business enterprise to innovate unceasingly, respects the consumer and provides the personalized service and the high quality product by the consumer demand. (Text/Li Chengcheng)

In 2012, the global tourism industry grew by 4%, China's tourism growth was greater, 2013 tourism revenue is expected to increase by 14.2%. With the development of the network and the flourishing of electronic commerce, the traveling electric business has become a strong army in the tourism industry.

At the beginning of this year, China Tourism Research Institute and China Tourism Association released the 2012 "China Tourism Group 20" in the list of one-fifth seats, of which Ctrip ranked second, but also to where to go to the network, the king of the group and the same process network. The transformation of tourism industry to e-commerce platform has become the inevitable trend of development, in the future, the number of tourism power companies will be more and more seats, traditional travel agencies are gradually entering the electricity market.

Travel and electricity merchants join hands

The Traveling electricity merchant is utilizes the advanced computer network and the communication technology and the electronic Commerce Basic environment, the integration traveling enterprise's internal and the outside resources, expands the traveling information dissemination and the promotion, realizes the traveling product on-line dissemination and the sale, provides a knowledge sharing for the tourist and the traveling enterprise, Enhance the network operation mode of communication and interactive platform. This is the interpretation of tourism e-commerce, its characteristics are service, personalized, convenient and so on, because of its various advantages and increasingly become a new pet of enterprises and consumers.

In the increasingly economic development of today's society, the pursuit of spiritual leisure has become a trend and trend, tourism market is more and more broad, in the future for a long time is the development of hot spots. Especially with the development of economic science and technology, scenic area is also constantly developed, transportation and equipment more and more perfect, but also in promoting the rapid development of tourism. And E-commerce is a relatively simple, low-cost development platform, the network is the modern people to communicate and play time, shopping, life and other major venues, E-commerce more and more in-depth people's lives. The continuous expansion of the market and the continuous development of information technology, tourism into E-commerce is also a natural trend of development.

The combination of tourism and electronic commerce, break the traditional tourism development model, and create a newer, more convenient, more intuitive access to the link between the scenic area and consumers, tourism industry has also taken place a major change, China's tourism E-commerce site since 1996 development, has more than 6,000 has a certain tourism advisory capacity of the site, There are more than 300 professional travel websites. According to statistics, 2010 tourism E-commerce Scale accounted for 15% of tourism, up to 200 billion yuan. By the end of last year, it has grown at a relatively rapid rate each year, and its share in tourism has become increasingly negligible.

Ctrip, the same way network, where to go to the network and other tourism electric business in recent years, the rapid development, from the name of the past has become a necessary network tool for people to travel. For example, to provide air tickets, train tickets, hotels, tour groups, such as the main network, since the establishment of 2005 has been less than 10 years, has won the ALWAYSON2010 annual Global 250, and in 2011, Baidu's strategic investment of 306 million U.S. dollars, the rapid development of the astonishing.

On the other hand, more and more e-commerce platforms begin to dabble in the tourism industry. Engaged in tourism e-commerce for many years, Ms. Ho told reporters that in recent years, the pace of the development of tourism industry is very fast, now Taobao, QQ group Buy also began to travel, began to cut the tourism power of this big cake, but this also means that the competition will be more and more intense travel power business.

Model curing is difficult to see novel

The types of e-commerce in tourism are roughly divided into several. One is the online booking, by the service agents that are built by intermediaries, they provide products suppliers and consumers with a bridge, thus charging the corresponding costs. And this type of electric business is divided into a comprehensive tourism platform and the establishment of a traditional travel agency network platform, the former such as Ctrip, Yi-long network, such as the south of Lijiang, Yunnan and other travel.

Second, to provide tourism information mainly to booking and other intermediary services supplemented by the website. This kind of website basically involves the introduction of the scenic spot, the hotel, the transportation tour line and so on, the traveling common sense, the traveling attention matter, the traveling news, the currency exchange, the tourist destination weather, the environment, the humanities and so on the information as well as the traveling impression and so on, such as China

The third is the website established by direct supplier of product service. such as scenic spots or local hotels directly set up the site, above can be directly booked, such as seven days hotel chain.

The development scale of tourism e-commerce is growing, of course, accompanied by fierce competition. In the competition, enterprises should search for a new and personalized development model, in order to be among the many travel power vendors to stand out. But nowadays, the mode of China's traveling electric business is very fixed, so it is difficult to see the novelty. The normal mode of business is to make reservations to guests, including scenic tickets booking, hotel reservation, catering reservations, etc.

The network occupies the position in everybody's life to be more and more heavy, now society, many needs will solve on the network. Travel is also the case, the date of travel, tickets, scenic tickets booking, accommodation reservations, itinerary and so on information from the network. And the current situation that the traveling electricity trader faces is, the pattern solidify, the innovation is often very few, especially the service innovation Enterprise is very few.

With the continuous improvement of life style and quality of life, people's service to tour power provider also improved. The inherent pattern, the sameness, the lack of innovation, can not meet people's increasing demand. Instead, personalized service will be more to win the consumer's pro-Lai and advocating. The intense price war always has the cooling day, facing the similar price as well as the same quality, how the consumer chooses, certainly is its service quality decision. To meet the needs of consumers, and to provide a variety of suitable for every consumer of the characteristics of services, this will be the consumer's review and trust.

Innovation is a business, every moment in the promotion of a word, of course, travel power is no exception. So how to innovate, in the survey based on the psychology of consumer habits, to find suitable for the development of the enterprise and unique service or sales model, which is to be a successful enterprise to travel in the business of the success of an important factor. In particular, small tourism business enterprises, in the price and scale can not be compared with large enterprises, in the tourism industry giants such as Ctrip, Art Dragon, to where the mass occupation of the market, want to have their own foothold, it is more necessary to explore and develop their own unique place.