The topic of fresh electricity business has aroused widespread concern at home and abroad, the discussion is very hot. According to domestic and foreign media reports, after a few consecutive years of quietly development, Amazon is planning to expand the fresh electricity business Service AmazonFresh, in 20 other cities will launch AmazonFresh services, including some overseas cities. I black horse that this is the electric business in the blue Sea, fresh electricity business This industry will be completely detonated, the collation of the domestic and foreign 10 unique fresh electricity suppliers for reference.
First, the state class five big fresh electricity dealer
1, the central enterprises also want to do electricity business, Cofco I buy a net
National character head, Cofco, rich in resources, abundant funds, are fresh electricity companies in the "High handsome", "Big Brother". The website sells rice flour, grain and oil, meat, vegetables, fruit, import snacks and so on. National character head, big brand, with upstream industry chain advantage. Distribution range: Has covered Beijing, Shanghai, Guangzhou, Shenzhen, Tianjin, a number of cities and provinces. Distribution methods: 50 Yuan and below, 5kg and below, freight 5 yuan, the next day in Beijing city delivery.
2, courier of the electric business, Shun Fung optimization
Founded in 2011, Shun Fung-Yun, the website sales of meat, aquatic products, fruits, beverages, imported snacks and so on. is a courier across the line to do electricity, have express industry genes, with cold chain logistics and courier advantages. Coverage: has been covering Beijing, Shanghai, Guangzhou, Shenzhen, Tianjin, Hangzhou, several cities and provinces. Distribution method: Less than 59 yuan, freight 10 yuan. Wei, founder of Shun Fung, was born in Hong Kong and often traveled between Hong Kong and Guangdong, at first by a friend of the file and a number of small parts to and from the two places, with sensitive sense of smell of the Wei feel profitable, 22 years old call several friends registered "Shun Fung Express", early shun Fung people to do the "human flesh transport" of "express", Now Shun Fong has become the largest private courier, 2011 Wei not willing to express industry to become the client of the company, began to layout the national cold chain logistics, across the line to kill into the field of fresh electricity.
3, the traditional vegetable circulation mode of innovators, fresh direct
Founded in 2011, advocated the establishment of a new fresh circulation mode "to establish a direct from the field to the family kitchen fresh raw pipe", the current site mainly sells vegetables, fruit products, take the popular line, do not sell packages, on the price of Catty. Industry chain Advantage: Relying on the North's largest vegetable origin Shandong Weifang, Base Direct supply, the price of pro-people. Distribution mode: Self-built distribution team, morning orders, afternoon service, afternoon orders, the next day delivery. Full 19 yuan Free shipping. Distribution scope: Covering parts of Beijing. Founder Li Ting, Shandong Weifang People, has founded China's first vegetable industry website "China Vegetable Network", and several other team members have traditional business and logistics industry background, the company has the Internet and logistics industry genes, is a trans-logistics, supply chain and the Internet entrepreneurial team.
4, the media to do the cross-line to do electricity business, the original Life network
Founded in 2012, the media to do the electric business, proficient in marketing, good at hype. 2012 by speculation "Chu Orange Beijing" hit. (Chu Orange-Kingkian grown oranges, Kingkian is the former chairman of the HONGTA Group, once a famous "China tobacco King" After the crime of corruption was sentenced to life imprisonment, after the release of two of Species of Orange venture, 84 years old to become a 350,000 strains of crystal candy orange billionaire). Website Sales: Egg meat, baby supplies, skin care products, vegetables and fruits, wine tea and so on. Covering the area of Beijing, the day of the order, the next day delivery. Distribution method: Less than 60 yuan charge 10 yuan freight. Team members from the media, art, retail, agriculture and other occupations and backgrounds, almost no one previously engaged in the industry related to electricity.
5. The farmer's electric quotient business, Tuo tuo work Agency
Farmers transformed into electric dealers, Tuo tuo workers is the nine Cities group (Nasdaq listed companies Nasdaq:nine) 's website. Nine City Group 2006 launched International Trade Business (Enterprise to Enterprise) platform-Tuo Tuo net, with Alibaba, Hui Cong scramble for business-to-business business. 2009, the establishment of nine City ecological agriculture, in Beijing Pinggu has thousand acres of farms, initially by offline sales model, and later turned to network sales, the main high-end organic vegetables, fruits, meat and so on. Distribution Range: The main city of Beijing, day orders, the next day delivery. Delivery Method: The order amount of less than 98 yuan, freight 20 yuan. 3333333.png.png
Second, the foreign five big fresh electricity dealer
1, FreshDirect
FreshDirect (Fresh Direct) was established in 2002 to provide fresh online ordering services for New York and surrounding areas. FreshDirect is popular for providing organic food and locally produced food, which also provides a large amount of kosher food, and is certified by Marine Stewardship Council as a sustainable marine supplier. FreshDirect (Fresh Direct) in Long I. established nearly 30,000 square meters of warehouses, with 12 different temperature of the preservation zone, its refrigeration chain production systems and logistics distribution system is very advanced. Unlike other fresh electricity suppliers, FreshDirect (Fresh Direct) is a typical robust enterprise, which needs to be repeatedly demonstrated before entering other markets, and was gradually expanded to New York's Manhattan Center after its establishment in 2002, until 2010, when it expanded its business to parts of New Jersey. FreshDirect (Fresh Direct) in 2003 to raise 31 million U.S. dollars, the current number of employees more than 2000 people. The 2012 revenue was about $400 million trillion.
2, Peapod
Founded in 1989, Peapod is one of the first companies to use E-commerce to sell groceries (including fresh), headquartered in the town of Skauki (Skokie), just north of Chicago, USA. Peapod in 1996 on the official website Peapod.com, officially became the online grocery sellers. Peapod successfully listed on Nasdaq in 1997. In July 1998, Peapod sent the 1 millionth order and sent 15 million orders by 2009. In 2011 Peapod proposed the virtual grocery store (grocery stores) program, with more than 100 supermarkets and food stores in place. Peapod to supermarkets as suppliers, collect orders and partner supermarkets to communicate their own purchase, packaging and delivery. Peapod is mainly focused on the website development and distribution logistics system rather than the procurement of warehousing. This approach makes it an effective external purchaser of the network, focusing on E-commerce order processing and delivery. Peapod has 1800 employees, with a revenue of $500 million in 2012.
3, Relayfoods
Relayfoods was founded in 2008, formerly known as RETAILRELAY,2010, Relayfoods, headquartered in Charlotte, Virginia. In January 2012, Relayfoods received a 3.1 million dollar investment in the seed wheel and April 2013, a round of 8.25 million dollars. For those who do not have time to go to the vegetable market and want to eat fresh ingredients, relayfoods can let them in the evening to look at the desired food products, after the purchase relayfoods will inform the supplier, let them carry out timely picking and preparation, the next day fixed point to deliver food to the user, This avoids the "last kilometer" problem most vegetable delivery services will encounter. In addition to the health of fresh electricity, Relayfoods also launched a subscription service, so that users can through the monthly payment, the annual payment plan to purchase food materials. At present, Relayfoods has about 100 employees and has opened a fresh online ordering service for 4 cities.
4, Ocado
Ocado (Okedo) was officially commercially operational in January 2002 and is a British corporate web site that sells other foods, toys and pharmaceutical products in addition to fresh sales. In 2010 Ocado (Okedo) established a 295000-square-foot operation center at Hartfield in the UK, and by 2011 Ocado (Okedo) 's distribution service covered 70% of British households. Through advanced logistics technology, Ocado (Okedo) 's order accuracy rate reached 99%, distribution using its own customized refrigerated Mercedes-Benz trucks, can be delivered to customers on the next day's orders accounted for 95%, of which 95% of the orders can be completed on time or even ahead of schedule. Ocado (Okedo) landed at the London Stock Exchange in July 2010, and Ocado (Okedo) achieved a revenue of £ 679 million in 2012, with more than 5,000 employees in the company.
5, AmazonFresh
AmazonFresh, a company focused on fresh-delivery services from Amazon, has been on the same day since August 2007, when it arrived on a fresh grocery delivery service that is currently confined to parts of Seattle in the United States and has recently expanded to part of the region. Because the problem with fresh groceries is that the product's storage cycle is too short and requires a strong logistics mix. Amazon has built warehouses containing refrigeration equipment in the Seattle area, and has hired a large number of trucks to service the "on the same day" or "on the morrow" for fresh electricity dealers. Amazon plans to extend its service to 40 U.S. regions by the end of 2014, AmazonFresh. Amazon also plans to deploy warehouses with refrigerated equipment in 90 locations. It should be said that with Amazon's warehousing and logistics capabilities and current layout, it is likely to replicate the success of other categories in the fresh field.