The traditional retail industry has also started to make real strides in online retailing

The traditional retail industry has also started to make real strides in online retailing. Reporter learned yesterday, following Carrefour, Wal-Mart, Lian Hua, the United States under the U.S.-China supermarket has been officially online supermarket. The traditional enterprise net facing the problem of reducing the cost of the real store by borrowing force, just like the "burning money" phase in general.

The United States and America's net official

"At present, online supermarkets have more than 10,000 kinds of goods, is expected early next year, in addition to fresh food, physical stores in the goods can be purchased online supermarket." "Yesterday, the United States and the US group of Coco, the head of the online supermarket, said to reporters, physical stores in the category of small household appliances, native products, etc. will also be more abundant in the online supermarket.

According to Coco, at present, the United States and the United States online supermarket dedicated operating departments, relying on the entity shop size procurement, store layout and logistics distribution advantages, support merchandise exchange and door-to-door delivery services.

In the United States before the United States, the traditional retail enterprises have been involved in online business. According to the latest statistics of China Chain Management Association, in 2009, a total of 31 enterprises launched the network retail business. Among them, Carrefour, Wal-Mart, Auchan and other enterprises opened the online supermarket business.

However, reporters yesterday to log on to several traditional supermarket network mall found that its merchandise more to snack food and daily necessities category mainly, the category is difficult with shop 1th, Dangdang and other emerging business online shopping comparable to, the distribution area is mainly regional, such as Auchan NET only limited Shanghai Changyang shop, Jiangsu Jinji Lake Shop Two stores around the distribution.

Traditional supermarket online business more pragmatic

Data show that in the United States market, the top ten online retail half is the entity chain operators of the business of the company's web site; in the UK's online retail business, 6 of the top ten companies have physical stores.

Experts believe that the network retail and traditional retail in the consumer order method, product display form, marketing means, logistics forms and so on, but fundamentally are a kind of retail way, can not be separated from the traditional retail some of the basic links and traditional factors, such as procurement, logistics, after-sales service, these links determine the survival and development of enterprises.

Fuyu, assistant chairman of Business, said that online shopping mall should not only consider the acceptance of goods, but also consider the distribution costs, traditional enterprises net can not rely on burning money to cultivate the market. According to its introduction, at present, the U.S. group has been in the convenience store to try catalog Sales business, is intended for online supermarket groping experience. The choice of the United States and cheap U.S. brand online supermarket, is based on the United States and the United States and the U.S. store for the big store, customer base and commodity price system is more unified, more operational, and the group of physical and American groups, price system and distribution capacity are different.

Clear position and strive for later advantage

It is understood that at present some traditional supermarkets also stare at the online supermarket this business, but how to combine with the physical store advantage is a lot of business executives face confusion. Reporter noted that the online supermarkets have been opened, combined with store network layout, mostly regional-oriented, this and emerging enterprises using third-party logistics across regional distribution there are significant differences.

China Chain Management Association Responsible person pointed out, although the traditional enterprise net has certain advantages, but the network retail technology requirements more strong, this and enterprise sound information system is two different concepts. In addition, the traditional enterprises in the professional team and marketing experience is also inadequate. At present, many traditional enterprises to the network retail business to the information sector, but enterprises to the information sector in the distribution of goods, logistics planning and other aspects of the authority is far from enough.

With the development of the US-UK retail market, the traditional retail enterprises in the online business with a post advantage. To this end, the Chinese Chain Management Association suggested that the traditional retail enterprises "net" should have a clear functional positioning, clear cost awareness, while paying attention to the traditional channel advantage and the combination of emerging internet technology. (Wu Wenji)