The United States and Amoy points such as food and beverage take-away O2O where the road ahead?

January 18, 2014 afternoon, Haidian District 3W Coffee, I black Horse "takeout O2O" special salon held as scheduled.

Because in the eve of O2O eruption, this I black Horse salon scene a hot. Wang Huiwen, Deputy president of the United States, said--every industry is about to explode, Sharon activities will be very hot. Deputy President of the United States Wang Huiwen, Hungry Mody co-founder Kangjia, Amoy Point product leader Wang Lei, the founder of the Menchu, four O2O industry "pioneer Player", in I black Horse salon share their views on the takeaway, O2O.

O2O's tuyere really came, from the Giants to small entrepreneurs, from the old Lake to college students start their own business, they have their own views on catering O2O.

The following is a summary of the dialogue I Black Horse Salon.

U.S. Regiment: We want to seize the opportunity to sell O2O

(I black Horse Note: As the group buying Field First American Regiment, at the end of 2013 began to burst into the field of take-away O2O, and uncharacteristically very high-profile)

US Deputy president Wang Huiwen dictated

American Regiment began to do O2O, rather than we buy to do today, do take-away before entering O2O. Group purchase is one of the forms of O2O, takeaway is also a form of O2O, can not be completely fragmented to see.

Any emerging industry will go through several stages: unseen, ignorant, despised, and overtaken.

Takeout should be the beginning of the early 2000, at that time in the South gate of Tsinghua have to do takeout site, I remember 05 when we do the net when there is a website called the fun to do a takeout site, then they also did a joint activity with us. But a few years ago, a lot of home doing business related to the death, of course, there are many reasons for death, there are a number of reasons: not the right time, the wrong approach, the resources are not in place.

With group buys, micro-letters, mobile Internet, round and round, there is growing awareness among consumers and businesses about the need to use the Internet and mobile internet to address their lives. Businesses are increasingly becoming more aware of the use of mobile Internet, so many homes are starting to try again.

Takeaway this thing for the United States, the timing can not be said to be very mature, it should be said that the timing is very urgent, the previous examples, classified information, group buying, these big trends in the development, if you miss a time point did not enter the words, after the entrance to enter becomes increasingly difficult.

So we discussed inside, the takeaway industry is big enough, consumers use the frequency is high enough, businesses are also services catering businesses, so with our previous group buying business is a very large complement. So there is an urgent feeling, the actual past these years we do things are very low-key, this is actually a relatively high profile to do (takeaway O2O) This thing, the admission time is very short, the opportunity is very big, waits for.

Are you hungry: we've been doing a long takeaway O2O

(I dark Horse: Hungry is a pioneer in the field of takeaway O2O, has been ploughing in this field for 5 years)

Are you hungry? Co-founder Kangjia dictated

Are you hungry? A pioneering team that has been intensively in the field of sales for several years. At that time (2008) I and roommate (now Hungry CEO Zhang Xuhao) in the Dormitory play live (video games), often called takeout, think that this market is very large, we have to research a bit ready to do takeout, and the vast majority of college students entrepreneurial, we found a cabin in the campus, some people look slovenly, eat together, Sleep together, play together, and toss something.

We are still lucky, we graduated in March 2011 to get the Jinsha River venture capital, this year we have completed the Sequoia led the C round (25 million U.S. dollars) financing. Why do we say we're lucky? Is stepping on the point of the industry outbreak, the industry is called O2O.

In fact, what we did was to provide Internet service or IT services to the service merchant. I think the core of providing services to service operators is two points:

1th, what we do must really be able to help them make money and raise their profit level;

2nd, the site is nothing more than to help merchants get users. There are a lot of businesses in one, but their ability to do so is likely to be poor, and the site will help them get users. The core is that the user who is helping him gain is not within the radius of his community, and if it is not within the radius of his community that these users are not valid for him, it is difficult to stay if it attracts them.

The takeaway is very consistent with these two points, so we agree that takeout is a very, very reliable business.

The proportion of services in the national economy will be increasing, even far more than retail, and I think that's one of the root causes of the bat scramble to O2O riqqa position.

There are a lot of different businesses in the service industry. Chinese and foreign alike, the restaurant should be the biggest, especially in China, because we are a people can eat and eat as a culture of a nation, we do is to focus on the restaurant's O2O business.

Hungry? Restaurant backstage Napos, we give the restaurant service is mainly through this thing to achieve, concise, easy to use.

Three directions for our products (future) Development:

1. Social comment, is the so-called UGC something, we have more and more of these things began to apply, because we have accumulated some such data, especially for the restaurant rating and so on.

2. Data analysis We have been very very important, in our first edition of the Napos should still very rough, just a try, the restaurant distribution is hungry? The distribution of vegetables was made in, and it was later surprised to find that some restaurant owners used very slip, and sometimes even some of the combination of new dishes, through these to help him get new markets, It's interesting to develop new requirements.

3. We give the restaurant client, will also bring some new opportunities to solve some previously unresolved problems. We are now about 100,000 per day, in the peak time can reach 20,000 per hour, generally speaking this time is the weather, the weather is very bad time.

This market (catering O2O) is very, very big. The whole industry can be said to have not yet formed a giant. Hungry? The goal is to become the catering industry's largest e-commerce O2O platform, from our name hungry can also see this.

Amoy Point: Ali attaches great importance to catering O2O

(I black Horse: Amoy point to sell O2O as the cut-in point, is Ali internal attaches great importance O2O Department)

Amoy Point Product owner Wang Lei Readme

Amoy Dot set up time is not long, I have been doing products and technical aspects of things, especially I black horse give me this opportunity to communicate with you. It was originally to discuss the take-away, but the Amoy point is not only the takeaway.

Amoy Point is now with Taobao, Cat, Poly, like the whole Ali Group under the separate department, explain what? Show our heart is very big, we want to make it like Taobao, Cat.

O2O Everyone's understanding is not the same, from the point of view of Taobao, we have actually always understood it as a market. Many people say that Ali does not use the product every day, but Ali's biggest product is actually the market itself.

At present, I do not think that too many people understand what is the market, the market looks very simple only two consumers, businesses, today we talk about takeout, talk about catering is so, but in fact other things are also the case. Amoy Point is very clear, we want to do mobile dining life service platform.

In fact, Taobao do local life for many years, from the beginning of the Word-of-mouth (net) began, in fact, many times in particular, did a group purchase, information classification, any one of the business to adhere to, this year is a big company. Because Taobao sold this thing has not finished, life service has not been a particularly big focus to do.

Today there is a particularly good opportunity, the momentum of the mobile Internet is unstoppable, especially last year this time point is really, if we do not do we may miss. So, the advent of mobile internet prompted Taobao to speed up doing (020) The layout of this matter.

In fact, both the consumer and the merchant are very clear about what they want:

Consumers want information, a lot of companies in doing this thing, the public comments, Baidu Map, the map of gold, the other to solve what to eat, where to eat, after eating there is no discount, the United States are best at doing this thing.

Merchant that head is very simple, he only cares you can bring me how many increment's singular, the Amoy point actually does not want to do the takeaway in the beginning, October, November wants to try the takeaway, after the data also startled us to jump.

Takeaway, we start with the November 2013 focus. The merchant only cares about how many orders you can bring to me. There is a pop at the gate of our campus, they asked us to open a shop. Anyway, the business license, sanitary permit these have, opened the shop, last month I looked for him to say I am ready to return this shop, a day about 60 more than a single from Taobao, I said you put this shop off can save 50,000 dollars rent, He said you helped us save the 50,000 bucks for the rent and I'll follow you around.