The user's eye to order the province

Amazon launched the "Order Province", Shibe before writing the Amazon, when it felt that this feature good , but because Shibe will not use, there is no study.

Now in the spirit of good research, to this feature carefully looked at .

The background of this feature simply said, "Order Province" is the U.S. Amazon products, and then be introduced into China, the basic idea is for the daily repeat purchase rate of goods, set a purchase cycle, and then on the basis of Amazon original price to obtain a 5~10% discount.

Shibe do not know the "order Province" in the United States is not a free shipping clause, anyway in China is free shipping, because basically all the prices of goods above 29 yuan, naturally over the threshold of free shipping.

The order of the category is not much, each category under the optional goods are very small, so to trigger Shibe next order the province's list, it is very difficult, and Shibe really do not know how much the cycle of their daily consumption. How many students know how often they use a bottle of shampoo? A bottle of facial cleanser?

"Order Province" on the surface for both sides have the benefit of merchants to obtain some orders, the early locking of users, users, access to affordable prices, but also worry (let's not say, is really worry)

But the risks that follow are not small:

L If a commodity to sell 10 yuan, order the province's price is 9 yuan, 100 users, start 100 users are 10 yuan price, and then we gradually migrated to the order of the province, the result is that everyone is 9 yuan Price, the profit loss of the merchant. Of course, may also be in this way a new user to join, but whether enough small profits but quick turnover, Shibe do not know.

L Many users take the strategy is that a purchase is also used to order the province, after all can be canceled, so the merchant will be more than a lot of false expectations of procurement.

L for users, on the surface, how to get a discount, seemingly stable cheap, but the original price can be floating, how to ensure that the next subscription cycle arrives, the price does not rise, or Amazon did not engage in other more cost-effective promotions, or other electric dealers in the promotion of more cost-effective?

L Order period to the first 5 days, the system will mail to inform users, users can choose whether to execute orders, OK, this time, the user can not worry about the confirmation, or bother to look around the other stores it?

Consumers in China have been trained by the price wars of the electric dealers, plus a variety of comparison tools, time for money. Most of China's consumers should be in the stage of loyalty to the price.

For the necessary consumer goods, anyway, is to buy, sooner or later, so catch up with sales, on the stock, buy the amount of a year. For non-essential consumer goods, it doesn't matter whether buy or not, and so the most appropriate price to sell. Thus, delaying consumption and advance consumption alternately. God Horse user shopping behavior analysis, commodity sales cycle statistics, forecasts, in the face of abnormal buying behavior, basic step aside.

Example a "deferred consumption"

A: When the children's book activity, 119-19?

B: The discount is not big, the school soon, there is a greater discount

In a few days, indeed, 150-50.

Example B "Early consumption"

A: Jing Dong June Shop Celebration, 200-100, I put home a year of shampoo have bought, now all the end of July, still have to send, home shampoo can only be saved with

For the shopping cycle is 5, 6 months of merchandise, really do not know, whether someone will set up, because it is a one-time buy two pieces, with a year AH. Whenever you take advantage of the discount, buy not good, and basically, generally buy two items will have promotions.

For milk powder and diapers such as the purchase of high repetition rate of goods, Amazon single price does look cheap, but the mother is generally a box to buy, and all kinds of brands for a large number of purchases have concessions and so on, simple 90 percent, the attraction is not really small.

Summary

Ordering the province, is the product of the United States, produced by the background and the environment is greatly different from the domestic. The premise of ordering the province is that consumers believe that doing this thing, the future of the order to you, the price is no risk, only to earn no compensation. But there is no foreign country so stable price system, the face of all day dazzling promotions, a variety of options, really only the rich and not idle people, will be assured to the merchant, such people have how many? and if it is such a user, then his loyalty to the electrical quotient must be very high, the price is not sensitive, It does not matter to order the province of this province.

If there are people in the country who want to do an order, then please choose the category well, do not choose everyone to sell, to choose the public goods, but also select their own most price advantage, the choice of promotions are not so frequently conspicuous, choose to store goods difficult (volume bursts, short shelf life, etc.).

In the province of this word, a 90 percent, 2 pieces 80 percent, three 70 percent, at the same time the more period of subscription, the greater the discount. But if really this strategy, equal to buy three pieces, three times to send, for the electricity quotient is a big disagreement. How to eliminate consumer concerns about price changes is probably the most needed solution. is also a problem.

Sincerely recommend the family's membership system, consumption of different amounts, membership levels are different, the merchandise discounts are different, members have exclusive prices. At the same time, the mother and infant family basically guarantee their own commodity types and prices are very competitive, so the loyalty of members are guaranteed. (Shibe now rarely go to this site, because the major electric dealers in the mother and infant this piece of investment is very large, but, in the mother and child of the vertical electric business in the first few years, Shibe think that the mother and child family member system is very attractive)