The value of psychological map in the age of large data by Bloomberg "Dark Peep Gate"

The Big Data Development Section realizes the insight into human psychology that only God can do. With the formation of modern data such as video surveillance cloud and the trend of cloud storage, data is more powerful, through the cloud data, can even describe a person or hundreds of millions of people's life track, hobbies, they like to go to which shops, where they are willing to activities, clothing hobbies, often with who together ... There is no doubt that Bloomberg has already mastered this God.

Bloomberg builds global Financial elite club

Bloomberg and Seconda founded Bloomberg in 1981. Bloomberg has been aggressively expanding in recent years, even though it has invested heavily during the financial crisis, insisting on a common-end strategy. Currently, there are about 15,000 employees in the world, with 2,400 employees in the news department, and Bloomberg has become a beacon of modern financial culture by providing market data and various reports, including corporate earnings, mergers and acquisitions, food reviews and sports News.

Bloomberg's foundation and core business is to provide financial data. Burton-taylor Analysys Consulting LLC, the market-share tracker, said Bloomberg accounted for about 31% per cent of the financial data market with annual turnover of $25.5 billion, with a slight market share ahead of Thomson Reuters Reuters Corp., the world's largest financial data provider for the second consecutive year. Before and after the 90 's, since the personal computer networking was not popular, Bloomberg set up a proprietary terminal network to provide a set of ratings, objectives, estimated services as a whole, to avoid conflict with potential service customers do not provide predictive and recommended services, but also a market average estimate. Bloomberg's main target is analysts in investment banking and fund management, as well as portfolio managers, investment bankers and investor relations executives, with the core value of helping customers reduce the time spent on data consolidation and spend more time creating ideas. The core of the Bloomberg revenue is the global Industry Research Service, which employs more than 100 employees to form an analysis team that is largely the speciality of Wall Street and the City of London's stock analysts.

From Wall Street to Hong Kong's trading floor, Bloomberg's terminals are everywhere. The financial terminal is the main driver of Bloomberg's profits, providing a range of financial data to financial elites such as traders, analysts and business executives. Today, with more than 310,000 users, the Bloomberg Terminal integrates interactive, real-time data from more than 100 industries in North America, Europe and Asia, and buys analytics from more than 200 channels, combining it with data and news to highlight valuations, market share information and industry trends. Bloomberg does not disclose specific financial data, but is estimated to have a yearly income of more than 7 billion dollars per terminal, which charges users 20,000 dollars a year. A large and profitable terminal business helps fund the company's editing and cataloging services, which in turn attract subscribers to the company's terminal business by providing messages that affect market movements. It is clear that Bloomberg terminals have linked global financial elites.

Bloomberg has also put a dark door on the global financial elite Club

The client terminal is also a dark door for Bloomberg to peek at the psychological map of financial elites. The Bloomberg platform, which connects these terminals, is similar to a security-guarding community where users pay high fees to exchange ideas and sensitive financial data. On the Peng Boping platform, instant messages and emails can be sent between users. The users of the Bloomberg platform are those who make big financial decisions, often highly commercially confidential, such as the US Federal Reserve, the US Treasury and the European Central Bank, which will have a strong impact on the world's financial markets once they leak.

More seriously, each Bloomberg journalist has a terminal or access to its data platform. Bloomberg has become, to a large extent, an indirect way for global financiers to gain identity and cultural identity. For many financiers, owning a Bloomberg mailing address (or one of the 20,000 dollars a year to log on to its 300,000 terminals) is equivalent to joining the modern global financial elite club. and terminals provide a staggering amount of data on the world's financial elite, and the terminal software contains very popular instant messaging systems that can be used to carry out many transactions, particularly bond market transactions. Tun, Bloomberg is able to get information at client terminals and use the information to write articles, including information such as the time of the last login, when the contract was signed, and how often subscribers used the features such as news and chat. In addition, Bloomberg reporters through the terminal can understand someone on a business trip to see who, some reporters are busy, but this also with the financial elite sales of information services conflict.

The central bank has also begun to investigate whether the financial data and news companies have leaked confidential information, following the US Federal Reserve, Treasury and the ECB and Goldman Sachs and other broad clients. Now that Bloomberg has announced a ban on news editors ' access to certain customer data, the company has contacted hundreds of customers, including government agencies, and has said it has been careful to comply with the company's strict distinction between news business and business.

Large data means to generate psychological maps is a big deal

Terminals provide a stunning mass of data on the global financial elite that is the basis for mapping mental maps. Bloomberg terminals are one of the hallmarks of the global financial elite's identity and cultural identity, and they also have a deep imprint on the financial family's cultural rhythms and thinking. The financial elite has left a staggering amount of data traces on the terminals, especially the instant messaging system, which is a dynamic camera that performs many transactions such as bond market transactions, constituting a panoramic scanning framework for psychological activities of financial elites.

At the same time, this kind of terminal connection mechanism will strengthen the cognitive psychology convergence of the financiers group. In every society that anthropologists know, people gather and create common cultural discourse patterns. Terminals give users an identity, and if you "use" The Bloomberg terminal, you can communicate with people like you and get information that is not available to Bloomberg terminals. In addition, the data points from the Bloomberg chart have led to the idea of end-users being influenced by the same news stories and historical views, and indirectly creating a shared cultural circle, further exacerbating the same perception of information classification and the wider world. Bloomberg terminals have allowed financial elites to extend their minds from Seattle and Shanghai's financial terminals to Sydney and Stockholm, even if not in physical locations. As a result, the Bloomberg Terminal reflects the world view of finance and reinforces the idea.

Bloomberg charts can accurately track psychological maps with the help of large data processing. Every time users click on the Bloomberg Terminal, the financial elite's behavior is reflected faintly. Once the formation of a large number of users and the accumulation of data, you can use big Data technology to monitor the behavior of users and tracking these cognitive changes. For example, using publicly available Facebook "like" information can instantaneously generate extremely detailed user-demographic profiles, including effective personal statistics such as race, personality, IQ scores, happiness, drug use, sexual orientation, political views, and religious beliefs.

The ability to handle large amounts of information at an ultra fast pace is undermining business models around the world. Increasingly specialized data will be a treasure trove of resources in the future, and sophisticated information analysis methods are creating new predictive platforms for specific industries or specific companies. Facebook can be said to be just the beginning. "Praise" is a kind of digital record that can be used for speculation, while other types of digital records include Twitter messages, emails, web searches, browsing records, credit card transactions, and online/offline shopping information. Large-data-generated psychological maps provide a "swarm of intelligence" that works like the stock exchange reflects market expectations about the company's profitability, or the punters ' overall view of the outcome of the event, as reflected by the odds of horse racing and political election betting. As David Rothschild, an economist, said: "Our research on the prediction platform hopes to achieve two major goals." The 1th is to make people understand what will happen in the future, so as to improve the allocation efficiency of resources. The 2nd is to better understand the predictive mechanism and to study how the predicted results will respond to changes in certain factors. ”

Commercial mining based on large data technology has become a strategic layout of European and American enterprises. Enterprise-oriented forecasting platform is more commercially valuable, the basic idea behind it is that a collection of ideas based on sufficient information is more accurate than the best guesses that management can make, a way of leveraging community resources from employees, consumers and experts to develop insights into the issues that affect the company and its functioning, such as product delivery arrangements , marketing strategy and quarterly sales. Accenture, a management consultancy, surveyed 600 U.S. and UK companies in 2012, and found that two-thirds of companies appointed executives responsible for data management and analysis in the previous 18 months. Even companies that have not yet established such executive positions are prepared to make appointments in the near future.

Of course, like any great technology, this kind of mental map function can be both good and evil. Big data, like all technology, poses risks, and big data means big responsibility.

This paper was issued by Li Xingwei, and was edited by Tiger sniffing net. Reprint this article must be approved by the author, and please attach the source (Tiger sniffing net) and link to this page. Original link http://www.huxiu.com/article/15655/1.html

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