The viral marketing of the content first, by the creative agitation

Viral marketing is also known as viral marketing, gene marketing or nuclear-explosive marketing. The strategy is to quickly expand its impact by making it cheaper for the public to reuse and tell other audiences.

Through the public initiative to spread the message, due to the rapid spread of the network characteristics, so that "Word-of-mouth transmission" like a virus to spread fast, but not necessarily because of good reputation, may be "novelty", "interesting" content caused by internet users scramble to reprint. In short, viral marketing has the benefit of "low cost" and "high exposure rate".

Sounds great, but is it really that easy? We are roughly divided into "content" and "pipeline" two parts to see viral marketing.

Content is supreme, creativity causes agitation

One of the most important keys to a viral marketing success is the need to quickly create a wave of "fad" or "pop". But to ensure that the product content can be launched to allow users crazy to reprint, I think there is no fixed path can be followed, can do, is the exhaustion as much as possible to seize the eyes of users, and "content" is the most important point.

What can be grasped by consumers? What is certain is that web users are interested in novelty, fun, nonsense content and are willing to share it with friends. At this point, the Japanese can be said to be the leader in this respect, for example:

This kind of almost unreasonable, absurd, funny creative, but can attract countless internet users to reprint.

Of course, talking about viral marketing also has to mention this year's "harlem shake" (Halin), a film that caused great whirlwind on the internet, caused many people to flock to the herd, and a Harlem Shake film was put on Youtube.

Through Harlem Shake, we also know how to quickly keep up with the trend is one of the key to viral marketing.

The warm public service advertisement is also one of the content that the user pays, like is Cathay Life's "Your happiness is what?" advertising, also caused a big echo.

One of the easiest things to do is follow the trend, not everyone has a way of making a textured film, or just an inspiration to make a funny movie. It's relatively easy to follow the trend and hitch a ride, but this is a way of asking for timing, geography and people.

In Taiwan, a few months ago also has a super dazzle-calm "ˊ_>ˋ", presumably you also remember. That period of time, almost every day to be "ˊ_>ˋ" this face wash version, of course, there are operators to seize the business opportunities of the tail, hitched a ride. (can refer to "ˊ_>ˋ calm lazy man bag)

However, in the content, the breath of advertising is best not too heavy, now consumers in a world surrounded by advertising, too obvious to put into advertising, consumers will have a sense of disgust.

The more the promotion channels the better, the film, photos, text three-pronged

After "content", the next thing to consider is the way to promote products. The network has many pipelines, whether it is Facebook, Youtube, Twitter or even Ptt, choose which one to be the channel?

The channel, of course, the more the better, the first time the product, the number of dissemination of information is only controllable, two times, three times can not be accurate monitoring, so it is best to ensure that the initial spread of visibility can not be too low.

The way of communication is text link, photo, film, of course, the best case is "film > Photo > Text link", the number of videos and photos sharing is greater than 10 times times and 5 times times of pure sharing links.

Focus on: Grasp the contents of the eye, create a large number of share

The benefits of low cost and high exposure sound great, and the channel is generally not a problem.

Viral marketing to look at content collocation, not to put the product on Facebook or Youtube, you can make a large ring, this thing only in the carp pond can happen, if you have to have feed.

How to make good use of social networks and develop viral marketing strategies is the most frustrating part of the brain.