The web game looks very "lucrative" only 5% of corporate profits

Input income ratio in more than 1:5, but because the design of money-making games is difficult, the industry only 5% corporate profits Shenzhen newspaper reporter Tang Long since 2007, a kind of just open the Web page can play online games, quietly in the rise of the office workers. Avoids the boss, eliminates the client, the webpage game is convenient the user at the same time, its low cost, the high income business model also attracts many investors.　　After the explosion of the 2008, the precipitation of the web game can still be called "profiteering" industry. The Web game gold miners are less "one months a hundred thousand of earnings, at that time we really do not make money."　　"May 3 afternoon, Fu very sorry to recall."　　As chairman of Shenzhen Blue Ocean Dream Network Technology Co., Ltd, he abandoned his career as a web writer in early 2007, started a company with a programmer, and developed a web game called Twilight of the Gods. In the 2008, The Twilight of the gods did not advertise after the test, and they were put into operation.　　At that time, including "Ares World" "Wulin football" and so on, China has only 5 web games with the competition. Although the game in charge mode, the design of the product variety is relatively simple, but in the server opened in April 2008, it ushered in more than 30,000 registered users.　　Among them, the average number of active users who live online for 4 hours a week, accounting for about 30%.　　Relying on the VIP card of 15 yuan per month as well as part of a dime a fee props, "The Twilight of the Gods" has achieved greater success. From 2008 to 2009, the Web game suddenly showed an explosive growth. "Every day there are several new games listed, and any game from design development to testing will require at least six months or more."　　Fu said, this shows that the web game industry, the number of gold miners. May 6, "Make Heaven", stay in the archives, May 9 "Velvet World War", technical testing, May 10, "Fairyland fantasy", stay in the beta ...　　This is the May 4, the reporter from a portal site on the recent Web game test table to see the data.　　Some people in the industry explained that from the second half of 2010 to date, the web game production has begun to reduce, from the previous day several, to today's a few days, the market is in a sedimentation period.　　Invest 300,000 of millions of dollars in the current, white-hot competition, so that the web game industry has emerged in both the upward and downward direction of development. The so-called downward development, that is, tend to develop "farm", "Pasture", "restaurant" and other social games, players invite friends to participate in, resulting in interaction.　　But its general nature is strong, and it is not easy to make the game characteristic, at the same time, competitive, antagonistic weak, produce the possibility of consumption is not big. This type of web game, economic output is often concentrated in the game into operation about one months.　　Subsequently, the business goal is often in the development of follow-up products, elongate product life cycle. Upward development, the web game developed into a large-scale network games, with well-known online manufacturers and operators to compete. SuchGame products can play, persistence, antagonism, and consumption possibilities are much higher than social games, but the competition risk is too big. Despite the trend of bipolar, but in any form, the Low-cost advantage of online gaming still exists.　　It is reported that, compared to large games need to invest a lot of money in server maintenance, engine purchase, the cost of web games is often focused on human resources. Among them, planning, numerical, art and so on is particularly important, is the human cost concentration into the post. The cost of a larger web game is about 200,000 to 300,000 a month, and the product development cycle is 7-8 months.　　In order to calculate, the product gains, the total need to invest 2.1 million yuan. Last October, a domestic company announced that its one of the Web game monthly income breakthrough billion. Blue Ocean Dream Network Technology Co., Ltd. Chairman fu that for the design of a successful web game, the monthly income of millions of dollars belong to the normal category.　　And the reporter for the cost of the estimate is more lenient, compared with the early 300,000 of the monthly investment, the revenue generated by the web game is still profiteering.　　Only 5% of the enterprise profit domestic web game market Size in 2007 for 100 million, 2008 for 350 million, 2009 reached 990 million Yuan, 2010, the market size in some large companies led by the sudden rush to 3.1 billion yuan. "Need to have a mature team, good project planning, but also need financial support." "May 3, talking about the risks of web game management," Fu said.　　Now, in the web gaming industry, which has been through the honeymoon period, there is little chance that the twilight of the gods will get a a hundred thousand of-month gain from a master programmer and a master planner. At present, the web game industry, the general picture beautifully, but lack of creativity.　　Therefore, finding a good team, good planning and programmers is a goal that every investor eagerly seeks. "There are new companies every day and a lot of companies and games are disappearing every day," he said.　　"Fu said, in the elimination rate is very high in this industry, to survive is very stable is a relatively large topic, therefore, he does not recommend investors for the gold rush to do their own." Also has the industry personage discloses to the reporter, although the webpage game cake looks very big, but can make the real profit the company to occupy only about 5% in the industry.　　And because of the particularity of the game fee, once the profit, the proportion of input income will reach at least 1:5. Especially for web games that have been through industry outbreaks, the person recommends a mature team, company, focus and investment in new concepts and projects, including community integration games, and does not recommend investors to enter the industry in the form of new companies, new games, etc.