The worry behind China Mobile: The beauty of the world's most lucrative operators

According to the Foreign communications media total EADS released in 2012, "global communications operators 100 rankings," At&t for the world's highest-earning operators, while China Mobile is the world's most profitable operators, China Telecom and Unicom on the scale of income into the world's top 15 operators , but a little behind in the profit rankings. In fact, the main reason is that the overall profit situation of global operators is not ideal, so that China Mobile led by the three major domestic operators attracted attention. The halo of the first is dazzling, however, the hidden worries behind it can not be ignored, to become the leading operators, mobile also need to strengthen cultivation. First, China's mobile income composition is unsatisfactory. Mobile voice revenue accounts for about 70% of China Mobile's total revenue, and with the large number of mobile internet products such as VoIP telephony, class Kik applications, and competitors continuing to throw out competitive strategies such as "Free Play", China Mobile's future revenue in the voice market will be full of challenges and risks. In addition, the continued low value of the customer ARPU also indicates that China Mobile has not found a new business or new market to compensate for the decline in voice ARPU, that is to say, the situation of excessive reliance on voice business profitability will not change in the short term. China Unicom and Chinese telecom, the same as domestic operators, have reaped much gains in data traffic and fixed-network broadband, with relatively scientific income structure. Second, the monthly surplus is deficient. When an enterprise tends to be perfect, it often indicates that the enterprise will turn to a turning point. During the past 13 years, China Mobile has evolved into the leading operator by the weak operators at the beginning of the separation, and during this period, many changes have taken place in the aspects of corporate culture, internal management and corporate vision. At the beginning of the establishment, as a successor and pursuers, there is a clear reference to the benchmark, there is a clear competitive goal, the cohesion within the enterprise, staff morale are extremely full. And become the leader, then need to advance thinking to open up new areas, new markets, which requires enterprises to have a higher market insight and innovative power. This is not alarmist, if China Mobile does not have the corresponding ability to upgrade, then at this crucial turning point may be halberd. Finally, China Mobile should avoid being kidnapped by profit margins. In fact, whether it is the world's first "four-net synergy" or to promote the development of TD's necessary industries to pull funds, China Mobile will need to spend more cost projects than other operators are urgent. Excessive pursuit of high profit margins and compression of fixed-line network, such as the investment of strategic resources, is a way to lose the candle. Therefore, the highest profit margin means that China Mobile needs to be in time for top-level design and strategic transformation. When the profit margin is highest, it should also be the day of China Mobile's push for transformation.