There are several features of real money

Absrtact: In recent months, visited more than 10 business to do e-commerce in Fujian traditional enterprises, but also visited several companies in Guangzhou, several of them, some of the bosses at the same time threw me a question: we want to do online shopping mall, which Chinese companies do well, can be used as a benchmark learning

In recent months, visited more than 10 business to do e-commerce in Fujian traditional enterprises, but also visited several companies in Guangzhou, several of them, some of the bosses at the same time threw me a question: we want to do online shopping malls, which Chinese companies to do well, can be used as a benchmark to learn?

I was speechless, and no one seemed to have asked me to blurt out what the new owners were doing: 1 billion-year sales level of the business: Jing Dong, when, excellent, red children, vancl on these few, but are the wind support, the general business workers can not learn, and these companies are basically not profitable , we cannot learn from these enterprises; some of the later show of the new sharp, shopping, Chihiro and other fashion class, well-known, but sales and visibility does not match, China's almost most of the shoes, clothing, cosmetics-oriented fashion class, in addition to the beautiful web design, the popularity of the establishment of methods worthy of reference, From the business point of view, not only can follow, only these fashion as a negative example to see the reference;

My gut advice at the time was: should be on the market to single winning, stuffy sound fat of the business as a learning object, is to learn those in the portal home every day ads, in the video site large-scale launch of Optimus Prime advertisers, such as mobile phone's happy home, Fumo, health care products, green thin, Ejia nets, Sina home page on the digital type of Philippine digital, cosmetics can be bell, etc.

To observe these truly profitable business, there are several features:

1, are doing their own products and brands, in their traditional industries for many years, the average gross margin of products in more than 90%, the price of goods is obvious;

2, pay attention to call center and sales, have a huge call center, basically at least 300 to 500 people call Center scale, I now see a lot of companies, see a good dozens of of the company, have a deep experience and experience is, see how a company to do the performance, see his call center size is enough, I see the ejia/ such as green and thin, call center are hundreds of of people's scale, a dark mass of a large, know that the site has a chance, and see other well-known large, twos dozens of people's customer service (informal call center), know that this site has no chance, sales difficult to do. If a business does not put funds into the call center sales, but to do what information, SNS, WEB2.0 and so on sales did not directly promote the Dongdong, this site should not be. And the company's messy, noisy, war-like business is definitely making money over the quiet, clean and tidy, and this is the intuitive feeling that I've had to look at many of them.

3, the support of the resources under the wired promotion: such as the green-thin companion magazine full-page ads all year round, the Philippine Digital TV shopping, the current stage, an offline promotion of the resources of the simple online to make profit is almost impossible (because the pure online-only to reach less than 20% people). These profitable consumer, even do network E-commerce, 50% of sales also from the call center, that e-commerce and network promotion is only to find potential user information, the final call center of two marketing money, their phone sales can persuade 70% of the buyer has not yet purchased the final real purchase of potential users.

4, single to win the promotion strategy: They put ads are a single product, enter just a page, the product described vividly, very understand the Chinese consumer psychology, and to do not want to type customers, let people call can ... No registration required for the order these details prove that these products have a very understanding of the market boss, but also very pragmatic boss, and I communicate with them, the fact is so, these money-making bosses only need to consider cost-effective products, desperately put ads can make money, simple money, never want to VC, Also never involved in other Internet 2.0, Word-of-mouth and other tricks.

5, willing to put ads: many of the business is always fantasy do not put ads rely on cooperation to large sales, this is unrealistic, these real profit-making, such as green and thin, all the money into advertising and call center, the average half a year began to profit, unlike other b2c,3 years still struggling , such as 30dao50 Mall Business 2 months, on the Thunder each video page, sina each news page bread breaks the single product advertisement, the website has not launched, the company set up 3 months less than the daily traffic on 100,000, every day hundreds of orders; now 30 to 50 mall in the Thunder each play page, Sina each news page is putting ads, now looking for a single product to use this resource to promote: Well-known best-selling Volkswagen brand merchandise, retail price of 300 to 500, gross margin of more than 60%, there is inventory ....

6, low-key and pragmatic is the characteristics of these stuffy sound rich, but also the style of these bosses and teams, and those all day media exposure, hype, the media interviewed by the business, are losses.

My other advice is to let these new owners learn the big Taobao sellers, these big sellers are money, also worth learning and imitation, including last year I saw lemon green tea, mr.ing and so on.

If it is the business of the southern China, the only thing that can be imitated is the strawberry net, the only one in southern China to be sold at level 1 billion, and also the world's largest cosmetics client. Because the strawberry net builds the world's most powerful cosmetic supply chain, and Hong Kong salsa and excellence is a level of supply chain, only this point will be very large sales, visible to the key of the supply chain and the advantage of the SCM, the supply chain to do a good job, and then learn the above real money to promote the business of the business, there will be harvest. (Text/Shangxiang)

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