Think of the search or classification under the kitchen

Source: Internet
Author: User
Keywords Well people themselves don't know clues

In the watercress, I saw the product manager of the bean Sauce. A diary written by a small meatball: Product analysis-search or classification. Very interesting, small meatballs that: for the next kitchen, classification of the use of smaller, because most of the name will be the default inclusion of "classification" name, such as "Mutton bun", "Beef potatoes", "cheese cake." A use case is: the user in the next kitchen to find a "chicken" related recipes. Users only need to pass the search mechanism, they can find "Kung Pao chicken" or "chicken stew mushroom" and so he wants, rather than through the classification of the first-level to find.

It was also said in the comments:

I think Tony Teacher according to the food classification is very good, more practical than by the cuisine, found that new dishes and combinations of several ingredients to filter out possible recipes are not search can do? And look at the existing information structure of the kitchen, to use search instead of the bones thing ah; category labels are always necessary to exist, that is, recipes, there are many we do not intend to extend. For example, the dog ignore, Buddha jumps over the river, health, nourishing, LABA, these entries in the invisible contact, text search still can't dig out; Search and classification are based on different scenarios of user requirements. When you have chickens in your hand, but do not know how to eat, you have to search, when you are ready to go to the market, do not know whether to buy chicken or fish back to do, you need to use the classification. Search is hash, classification is tree, not exclusive, mutual need;

PS: If someone does not understand the kitchen, I suggest you go to the website for a turn. At the same time, you can also look at the next Kitchen founder Uitony A blog post "Entrepreneurship Project under the Kitchen" and "product path planning of several stages." A heritage of watercress style (simple, fresh) of the food web site is believed to be a bright, familiar.

Overall, this is a question of the direction of information retrieval. Have seen the "Web navigation Design", some of which are worthy of reference and thinking, the content selected as follows:

1. David Ellis, a professor at the University of Wils Abbos in the United States, attributed the main behavior of information search to six:

start: Identify interested, pertinent clues source Links: tracking, contacting clues found from the original source browse: Scan the identified clues, derive the content identified with the topic: the usefulness of screening and evaluating clues: keep track of the extended extraction of clues in a particular subject area: Systematic investigation of specific clues, Extract Materials of Interest

Ellis ' behavior Classification method does not mean that finding information is a one-way process. Conversely, when searching, the importance and relevance of each behavior is variable and conditional. These activities are repeated during the search for information. Therefore, information search is a non-linear process. (Note: For non-linear research paper, you can refer to "A Non-linear model of information seeking behaviour")

2. The different means adopted by people are called information search patterns. The Australian free Information architect Donna Maurer describes four modes of information search in Loko Modes of seeking information and how-for Them:

(Known-item Search): People know what they want, can describe it in words, and probably know where to start looking. A known item search keyword is a known item. However, site visitors may also browse to the known items that they want. Exploratory search (exploratory seeking): In this model, people may have some ideas about demand, but they cannot articulate that need. Alternatively, the demand can be determined, but the scope may be too broad to be determined quickly, and the starting point is not clear. People may identify the correct answer, but may not know if the topic has been thoroughly covered. As more information is discovered, the initial goals will change. "Don't understand what needs to know" ("Don ' t konw what you need to Konw"): When people don't know what they want, or they think they need something, but they really need another one, then this pattern is shown. Find Again (re-finding): This is a pattern that is often overlooked, referring to people looking for what they actually see.

These models are not tendentious or mutually exclusive. No one is born with a "known item Searcher", and the query pattern is conditional. Anyone can access a Web site in any mode at any time. In view of this, it is difficult to predict the mode of people visiting the website. However, if you can identify the main query model, you should be able to use navigation to better support the needs of visitors.

3. Online information search behavior has its own unique problems and forms. Because linking from one source to another is simple and immediate, people can quickly handle a lot of information. People tend to zigzag through the online system, from one resource to another, and quickly transform the search strategy.

Marcia Bates, a professor at the University of California, Los Angeles, likens online information search to picking fruit (berrypicking). If you've ever picked a raspberry or blueberry, you know they're not strung out and you have to collect them all the time until you fill your basket. When you find more ripe fruit, you move from one bundle to another, and change your approach flexibly. Similarly, when searching for information online, the initial problem is solved by a common result of multiple steps, which is not a all-or-nothing process. People are constantly and repeatedly low assessment of the relevance of finding information needs, picking fruit online.

In the Bates fruit-picking model, browsing and searching are complementary, not mutually exclusive. In addition, information needs are evolving as people search for information. The newly encountered information will gradually reveal the original problem and make it change. Online information search is more like a negotiation between a search and a system.

The theoretical knowledge is complete, the key we have to look at the kitchen face of the user community, at the same time add a description of several use scenarios:

1. Cooking small white, such as me. (Don't know how to do, want to do a few dishes on the line)

Cooking knowledge, skills reserve is poor, although have "not eaten pork, have not seen pig run" heroic feelings, but to copy pots and pans basic dumbfounded, of course, excluding free play. At some point, the user may have a general idea, such as we are eager to learn to cook, and there is no final special goal. So "classified browsing" suddenly as if we brought into the market all of a sudden, the characteristics of various ingredients, poultry animals how a taxonomy. Roadmap's pattern of ingredients can make this kind of small white learn a lot--this corresponds to the exploratory search (exploratory seeking) information search patterns.

2. A bit of cooking common sense of beginners/intermediate players. (Do not know how to do the dishes, made after the upload photo show motivation is very strong, very hungry for a sense of achievement)

This kind of children's shoes is clearly characterized by cooking, but not many times, the basic common sense of things have, but the details of the specific cooking is still scarce, that is, do not see the menu can make things, that is, lack of confidence, feel that this is not good. There are two types of operating scenarios:

, what can I do with a piece of beef? Click on "Beef" in "category browsing", naturally there will be related recipes recommended, which will be clicked to see how to do; Well, "search" the relevant content of "beef", so a list of search results completely hit the searcher's psychology, which is a directed browsing typical use scenario ;

For the use of search and browsing frequency comparison, the individual believes that this depends on the user's habits: Some users even see the search box, she will only click, there are two considerations-first, users like to stroll, have a curiosity, like to browse to find their favorite things rather than direct search results, so there is no fun Second, the user is lazy, search is required to enter text, click on the browser already have more information directly ah, especially the use of mobile phone or pad browsing information, particularly when not like input text. In addition, such users have a strong desire to communicate, they do not understand the information after reading or the place of advice, will naturally leave a comment, they do not want to let off any of the opportunities to improve their skills.

3. Highly skilled users and talent. (Do not know how to make new dishes, delicious is not enough, eat better and share to everyone is the goal)

Clearly, this type of user's desire to use "browsing by category" is low. As people who have been cooking for many years, how to be more diligent, how to make dietary nutrition reasonable collocation, how to eat more innovative, this is a lingering problem in the minds of such users. Search for ways to find them, a "sweet and sour pork ribs" search, there are n results, I was doing so, the original can do so, oh, take the long family, broaden their own culinary horizons, a rib every day is a different flower style, think about are very interesting.

The above three categories are similar to a PPT content in Uitony's Web information architecture and socialization:

One of my personal recent experiences with the kitchen is that I haven't landed yet. The so-called landing, such as we are very few of the evening to cook their own workers or new arrivals, just came to Beijing soon but strangers, find a specific vegetable market around the location or some difficulties. Of course, asking people is a way, but which market is good, which is more strict than the same information. At present, the next kitchen provides "price" information, but the food market information does make the price of the comparison of the value of the dish is reduced.

Nonsense, for reference only. At the end, I hope the kitchen is getting better!

This article is from: http://www.hoowolf.net/2011/12/25/the-debate-about-search-and-classification-in-xiachufang/

Related Article

Contact Us

The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion; products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the content of the page makes you feel confusing, please write us an email, we will handle the problem within 5 days after receiving your email.

If you find any instances of plagiarism from the community, please send an email to: info-contact@alibabacloud.com and provide relevant evidence. A staff member will contact you within 5 working days.

A Free Trial That Lets You Build Big!

Start building with 50+ products and up to 12 months usage for Elastic Compute Service

  • Sales Support

    1 on 1 presale consultation

  • After-Sales Support

    24/7 Technical Support 6 Free Tickets per Quarter Faster Response

  • Alibaba Cloud offers highly flexible support services tailored to meet your exact needs.