This spring festival for the scientific circle, it seems not very ordinary

During this period Jingdong Mall to the United States submitted an IPO prospectus, Lenovo took over the decline of the Moto from Google, Sony put down the VAIO to sell to JIP (Japan Investment Fund Company), Microsoft Deep in the CEO selection corner mystery, Tencent borrowed micro-letter red envelopes attack Ali. In these events, the most concern may be Tencent borrowed micro-letter red envelopes in the mobile payment field "Sneak" Ali.

At the same time, this also will be a year ago the mobile payment dark war on the table, finally, the derivative of Tencent, Ali led by the internet company Red envelopes, and its intensity is no less than the start of the Beijing-East electric dealer price war, Ma Yun Tencent "micro-red envelopes" as a metaphor for the "Pearl Harbor Sneak Attack" incident.

The river is also rumored that Tencent through the micro-letter red envelopes added to the hundreds of millions of micro-letter payment users, it seems that micro-letter payment overnight completed Alipay 8 years of user accumulation. Micro-letter became the real Panacea, the game, the game succeeded. Do pay, pay the reverse attack.

But is that really the case? In fact, the micro-credit payment team finally released data, and its new users are not even 5 million. Such a result is tongue-tied, the gap is so large, even less than one-tenth, which also indirectly broke the myth of the micro-letter payment. As the Ali executives said, "Don't be superstitious about micro-credit payments, micro-credit payments are not everything."

Micro-letter Red envelopes are a play

It is known that the eve of the Spring Festival is Tencent, Ali mobile payment of the climax of the Dark War, both in the Taxi software field for the blood, both in besieging, are trying to build a mobile payment scene to verify their own payment products.

Also in the competition is about to be foregone, the micro-credit red envelopes turned out, dozen Ali a poke hand. Although Ali Line, Taobao and so on later doubled back, but the effect is very little. However, this can only prove that Tencent in the right time, the right product to do the right thing to achieve a short-term victory, not enough to prove that this is a play.

Until the "Masters" out, advocating micro-letter payment "New Year's Eve added hundreds of millions of users, a night to complete Alipay 8 years of accumulation", it means that the play will be staged. Because the intensity that the gurus preach is too novices and illogical. New Year's Eve is the family reunion to eat dinner, watching the Spring Festival gala, or even entertainment, who still have the mind to take a mobile phone to the micro-letter robbery Red envelopes.

From the "micro-letter Red envelopes" related Baidu Index can also be seen, micro-letter red envelope is indeed the fiery degree of general, the peak of only 28000. Then use the personal experience of Brother Feng to tell you that the micro-letter red envelopes fire. Lunar, peak elder brother to the old classmate micro-letter group, a group of 100 people, two days to receive less than 20 red envelopes, more is not know what this is? Know also not interested in, because of the trouble tied to bank cards, fear of binding bank cards will be the risk of money stolen.

At the same time, "micro-letter snatched the red envelope does not bind the bank card can be raised?" "also became the question which was asked the most during the robbery, which reflected the user's trust to the micro-letter." In order to reassure users, the micro-letters continued to send a note through the Masters that "the Spring festival will not need to bind the bank card can also be mentioned." There is also a detail, the Chinese New Year during the micro-letter red Envelopes Multiple downtime, do not know is not ready enough, or to give a person to create a red envelope very popular cognition. By connecting these tiny details, one has to assume that this is a play made by a micro-credit payment self.

Show who you are and what you mean

So, who is the play for, is it a scare Ma Yun? Tell MA, now the micro-letter payment is very bull? I think the micro-credit payment team is not so low-level and boring, of course, do not rule out their original purpose, but later evolved.

As for the real intention, the team's action after the Spring Festival can be seen. Spring Festival just a few days ago, the peak brother heard that micro-letter payment (in fact Tenpay) staff began to woo Alipay merchants, and advocated micro-letter payment of the strong, recommend merchant opened, coupled with the media of the propaganda, false also was they said to be true. Perhaps Rob Merchant, this is the final goal of this play.

To know that pay is the two ends of the business, there is no payment scene everything is white, there is no one to use the scene is also white, so we must build a merchant, one end of the user can stand the feet, both ends can be built to reflect the value of the payment tool.

At present, the micro-credit payment is the user at this end, it can not be denied, whether it is the size of users, the use of the frequency of second-class Alipay in the client and micro-letter payment is still a great distance. But on the merchant side, the PC era is not talking about mobile internet, the gap between the two is relatively large, online payment PO has a PC-side migration mobile end of the merchant group support, online payment PO has fast, Yintai and other payment scenarios, and micro-letter payment only the latter, and also very meager.

One is to grasp the client's payment tools, the other is to grasp the merchant side of the payment tool, the two are now balanced, the future winner unknown. But what can be expected is that the user will get a lot of dividends from the fight between the two, and other eager to wait for the electricity dealers (such as Baidu, etc.) will be in the battle slowly die out.

Micro-letter Red envelopes, this is a self-directed play.