Thoughts on the rise and fall of MOP

Once a hot cat, is the internet vane, is a journalist's news source, is the attention of netizens, this cat was born such as milk tea mm, Fengjie a number of network reds, also produced a lot of internet hot words and jokes, no two.

Today, however, little has been said about mop.

The rise of Mop

When the cat appeared, the internet was still in the wild, and people had few ways of communicating on the internet, except QQ chatting, adding strangers, and then doing the census that question: you male woman? Where are you from? How old are you?

And the emergence of MOP, is the geographical and. Why MOP success, not other forums. Because in about 1997 years, Mop's predecessor is a discussion video game website, gathered a batch of ACG fan, although the circle is small, but the stickiness is very high, this is the earliest mopper. Later, after several events on the news headlines, as well as special reports, netizens have registered to enter, the history of the alien occupation of the mop incident.

Then the site's innovative, mop the most classic form of the page, called the left and right columns, very suitable for the forum reading.

began to decline

The enterprise or the website is like the human life, has the destiny. And the length of his life lies in the decision of the manager. Like the Nokia phone, we can't say that he is bad, but that the times have changed, and that is its destiny. Blogs and forums, the older generation's social platforms, have shown signs of decline.

2009, the rise of large-screen mobile phones, the advent of mobile internet. This is the timing, mobile end of the appearance, so that the public no longer have more time to see the "Building-style" forum, they fragmented the time, it was born like micro-bo, micro-letter, Mo Mo, such as a number of new social platforms.

and mop and Tianya and other comprehensive forums in the huge flow of Baidu bar and micro-bo, micro-credit and other new social platforms, the attack, user groups were broken down 408.

Internet social products in the continuous upgrade, by the previous enterprise operations to maintain users, into the user to participate in the Independent. At this point, the mop did not improve in time, such as sharp comments can be praised, the Forum's comments or according to the time to rank, not by the point of praise to the top; The forum's article mixed, the forum did not help the user to choose, but lets the user not to find the good content, the moving end like the MO position function, the mop did not adopt.

The struggle before death

The development of each product is related to its environment and times. The decline of MOP is inevitable. The old model of the new mode of revolution is the natural law, although we do not give up, but in the evolution of the internet is unavoidable. In order to adapt to change, we can not say that it did not work hard, do a lot of things, there is no reason for success, there can be many kinds, can also be attributed to the fate, but does not mean that no effort. Including 2011 to strengthen the mobile end of the input, Mop app online (late, not good enough), but also include the opening of the Mop City channel, speed up the construction of classified information content.

Give us a thought

On the balance of interests, the website should be pure. Is difficult, always be some benefit to take off the right way. Or too much advertising, or because the price does not update a feature. Like the boss of a company, being a boss for a long time, it's hard to see what's wrong with the company, and there's actually a lot of customer demand that hasn't been solved.