Three consecutive earnings warning, British Asos very upset

In the past fiscal year, the British fashion electric Asos has not been very good. In the continuous release of three earnings warning, ASOS recently released September 1, 2013 August 31, 2014 Fiscal annual earnings show, ASOS total sales of 955.3 million pounds, an increase of 27%, pre-tax profit of 46.9 million pounds, down 14%. Despite the plunge, it was still higher than analysts had expected, ASOS's shares rose 19% per cent on the day after earnings disclosures.

Asos, which listed early in 2001, suffered a continuous blow this year, with shares falling nearly 70% per cent. In June this year, a warehouse fire in Barnsley, UK, caused the site to be temporarily closed, with a loss of between 25 million and 30 million pounds. To boost sales, last month Asos announced a cut in prices and a big price fight. Asos, which has been on frequent discounts since Christmas last year, has been a source of discontent among brand suppliers, with some opting to opt out of the Asos platform and even British suppliers saying they are unwilling to sell their products to overseas markets through ASOS. Asos in charge of China, said the next Chinese market will increase the number of brands, the current official online only 54 brands, in the autumn of 2015, the number will reach 100.