Three hidden worries behind the transformation of Mushroom Street

Absrtact: The Mushroom Street, which has been cut off from Taobao for a long time, has recently become the focus of industry attention through a sum of up to 200 million dollars of financing, and before that, Mushroom Street was once the news of Ali acquisition. For the moment, we

Taobao has been with the "shearing and disorderly" relationship between the Mushroom Street recently through a sum of up to 200 million dollars of financing quickly became the focus of industry attention, and before this, Mushroom Street was once the news of Ali acquired. We will not put on the "cock silk reverse attack" after the Mushroom Street would begin to show their fists, alone in the mushroom street behind the transformation, there should still be a lot of difficult to outsiders to sue the suffering.

Let's draw our eyes to last August, when Taobao launched the most stringent ban policy on the history of the third party, which stipulates that the low-cost drainage of the Third-party platform will not be counted into the main search ordering and display sales. Although this is not named Mushroom Street, but has always been the foresight of Mushroom Street and pocket shopping, folding 800 and other platforms to a tusihubei after the mutual complaint, on the first line in September has completed the transformation of the self-platform.

Strain is greater than seeking change

In fact, like the pocket shopping, folding 800 such a shopping guide site is targeted at Taobao policy, in Mushroom Street seems to be dwarfed. As early as a few years ago, Ma Yun is similar to the beautiful said and Mushroom Street platform to publicly declare "Taobao external platform needs is the forest, not towering trees", and then Taobao also out a series of policies to limit the beauty of the said and Mushroom Street development.

In fact, and beautiful said early out Taobao customers with Taobao sellers to play CPC (according to click Charges), Mushroom Street has always been followed by the rules of Taobao game, honest in accordance with the split Taobao customer fees. But Taobao through a few rules of adjustment, mushroom Street suddenly found that the original ropes operating mode is constantly contained, Taobao customers can no longer receive Commission is no longer a dream, aware of this point Mushroom Street began brewing transformation.

Here is worth mentioning is that Taobao out of the beauty of the rules, although not to make targeted measures, but a sudden warning, let the original hold a hint of luck in the heart of the beauty of the moment such as falling ice. Beauty said one day found that all the day to jump to Taobao merchandise page is 404 error, although the next day began to return to normal, but beautiful said to realize that, if one day, Taobao blocked the source of beauty, it is really too late. So we see that beauty says that the proprietary platform is online only 2 months behind the Mushroom Street.

Mushroom Street, Beautiful said this transformation, is not so much the future of foresight layout, rather than in the face of the oppression of the existence of forced to make a transition, the composition of the strain is far too large to change. Believe that at the beginning of the transformation, the mentality of both are very disturbed, after all, it is necessary to start from the familiar operation of the way to an uncertain future to explore, what is more, the current operating model can be easily loose monthly commission income.