Three main directions for the development of mobile internet technology Industry (i)

4G commercial, mobile should inherit the tradition of attaching importance to rural market in the past. Indian experience shows that the more wireless, the more suitable for rural http://www.aliyun.com/zixun/aggregation/17822.html "> Leap-forward development." Because the cost of laying the net in the countryside is too high. China is now rising the upsurge of urbanization construction, seize the opportunity, conducive to the great development of 4G.

Micro-letters have a tendency to emerge and become mainstream

The development of micro-credit video or video micro-letters has clearly seen the emergence of the trend of the mainstream, this fact is gradually becoming clearer. But for the operator this is a big challenge, in the case of triple net fusion difficult to breakthrough, through technology integration and business integration form, in fact, solve the three-network integration business application problem. So for micro-credit video or video micro-letter This trend should stand in a higher point of view, that is, standing in the background of the three-net integration to see the trend. It used to be that the Internet or the mobile internet would be driven by some big hot spots, and now I see video micro-letters that have this driving value. From Tencent's video micro-letter put forward in the market response, it is true that the original message, QQ, such as the development momentum, a very fire, and will continue to fire, this trend will bring a ripple effect, including the business model and the impact of the industrial structure, this impact will become increasingly obvious.

For operators, micro-letter is a shock, now see the Internet companies have played a leading role. Operators in the early days of the proposed ims--based on Instant Messaging multimedia system, also see this trend, but the problem is that the pace of the operator is significantly slower than the Internet enterprises, if the operator of the main profit growth point of grasping, will certainly have an impact on the development, and other people to pay attention after the development is too late. Now I think that operators still do not fully grasp this opportunity, or at least in the current view, or operators must face a very important issue. Strategically speaking more, to the end of the finishing touches are empty, operators are not too late, but to seize the opportunity.

Micro-credit video technology is characterized by a strong communication skills, but also has a strong interpersonal skills--sns ability, so very quickly spread in China. This communication has two characteristics: the communication is generally point-to-point, and then SNS contact each other, which and the characteristics of the Internet have links and differences. The past understanding of the Internet is a person and a person contact, or a person and a person contact, this point-to-point transmission network relationship, the rise of the future will become the main technology trends and trends. With the help of small-world networks, or connections between strong relationships and weak relationships, the popularity and expansion of micro-credit video mainly depends on the small-world network type called the Internet, which will become the hotspot of future technology.

For operators, I think the strategic focus on this issue is not the main, because everyone has been very important, now to do is to speed up the deployment and speed up the promotion of such a promotion should be no less than the importance of broadband infrastructure construction. If that is a point of hard harvest, it is almost direct harvest, but also a quick, effective and rapid growth of the big explosion. In the market expansion period, the outbreak of early intervention and after the intervention, the effect is completely different, should be as fast as possible to intervene.

This can be used in Google's way, Google is a rapid iteration, it is not like the traditional development, a few years of development, such as mature again after the trial operation, and then step-by-step to the market. It is a version of the fast iteration, like the millet mobile phone a week to update a version, but each version is not very perfect, through testing the way to understand the user's response, the user voted to explain whether the new version is popular, if not popular, and then quickly restore to a higher degree of satisfaction than the version, continuous small steps to run forward iteration.

Including Apple, there have been small steps to run under Samsung's catch-up. Apple used to be a big release and now it's time to split a large version into smaller versions. For micro-credit problems, operators also need to break the old traditional ideas-step, a big leap for several years, because at that time the market may have been lost, should take the technology development and market access to parallel strategies, continue to modify and improve in the iterative. I think this is the way to adapt to the great opportunities and challenges such as micro-letters.

Implementing the national broadband strategy with the idea of FMC

This formulation is aimed at the development path separating the fixed network from the mobile. The mobile Internet should be closely integrated with broadband development, and now the problem is the LTE business lag. The national broadband strategy must not be simply into a fixed network strategy, mobile Internet and broadband development combined.

As far as broadband infrastructure is concerned, it is clear that there is a big development trend in the 2013, the user's acceptance of the smartphone is very fast, there is no obstacle in terms of demand, but from the perspective of supply, it involves the strategy and strategy of broadband. Now some of the big issues have yet to be determined, one is in China's broadband strategy to put LTE commercial on the agenda, I think this is a big test of mobile internet. If China's broadband strategy is only to strengthen the fixed network, of course, there are many problems in the fixed network, there is indeed a problem of insufficient investment, but I think that in the case of limited investment in the country, should it only be biased towards the fixed network? I mean that even if the state has added a lot of investment to the fixed network and still cannot meet the need of the ftns, it is not necessary to put all the money into one place, which needs to be considered.

Now fixed network and mobile fusion (FMC) is the trend of wireless broadband infrastructure construction, the construction of fixed network can not be separated from the mobile, the same move is inseparable from the fixed network, if they are fragmented to develop I think will be harmful. So I think the national broadband strategy to be comprehensive, which in particular to the 4G commercial advance, I think it is in the promotion of 4G business in this respect, we have lagged behind, countries are obviously speeding up the 4G business pace, we are still doing experiments. Of course we do a lot of testing and include some local pilot, these are very good, but 4G business can not be integrated into the national strategy, and to stand in the height of infrastructure upgrading to see, in a sense, determines the China Mobile Internet and foreign mobile Internet development of the precedence problem and competitive advantage problem. This problem is not clearly seen at home, but if you see the situation abroad is very clear, countries are desperately to develop 4G, although they are not immediately into the application phase, but if the day we go to catch it late, so from 2013 this is a major problem in the infrastructure, And it's a problem that needs to be solved.

For mobile interiors, no matter where the country puts the 4G, move yourself should be the 4G commercial initiative from the perspective of the market needs, including design standards, key technical issues, especially commercial issues, to do as early as possible, which also involves international strategies, such as 3G, Now all globalization, how to coordinate the overall development of 4G in the world, China is not the initiative and so on, I think these need to focus on.

In addition, I think 4G commercial, mobile should inherit the traditional emphasis on rural markets. India's experience shows that the more wireless, the more suitable for the rural development of the leap-forward. Because the cost of laying the net in the countryside is too high. China is now rising the upsurge of urbanization construction, seize the opportunity, conducive to the great development of 4G. Migrant workers use high-end smartphones to save money, because it can be used as a combination of mobile phones and television, saving up on TV. The marketing experience of mobile in the Shanghai market proves this.