Three major opportunities for mobile marketing in the 2015

In the mobile internet age, 600 million of users of micro-letters to the entrepreneurs to bring more imagination, especially the micro-trust platform for high-speed growth and O2O business opportunities based on micro-credit.

Micro-letter heat not only allows enterprises to use micro-letter gold, even based on the micro-letter of the third party developers are in full swing, become a popular choice for capital. Recently, the positioning of Yu Weixin Third-party developers of the point of access to another round of 220 million yuan of fixed increase financing.

Point Guest is one of the first 5 new Sanbanxi listed companies in Shanghai, since the new Sanbanxi, the stock price long-term ranking first, by many brokers as "new Sanbanxi the most valuable company." 2014 7-September, the point of the total number of visitors to the state-owned shares 40 million yuan directional additional, once became the third board of "hot fried chicken."

It is reported that, due to the recognition of the capital market, a total of more than 1.5 billion of the funds want to enter the point of the customer, but the point of the final selection of customers selected some of the funds, this time only select 220 million Yuan directional additional.

It is clear that the micro-letter "micro-concept unit" is being held up by the capital market, the point of customer as the only new Sanbanxi listed companies, the logical attention of the capital. But beyond this capital boom, we need to think about why capital is so bullish about the customer. What trend information can be delivered? How can other peers learn from this?

Three major opportunities for mobile marketing in the 2015

"I passed by the Peking University Stomatological Hospital, and I knew there were people waiting in line every day for registration." The service of life is not convenient, unequal, and 20 years ago people access to information, access to knowledge is not convenient, unequal, essentially the same. "At a recent summit of the Geek Park, Baidu Robin Li believes that the deep integration of the Internet and traditional industries is a significant historical opportunity."

The traditional enterprise is transforming to the mobile Internet, therefore the future Baidu strategy will extend from "Connect person and information" to "Connect person and service", but with Baidu has the common thought is the point spot guest.

"This is the evolution of traditional enterprises, but also business opportunities." "Point Guest CEO Huangmeng in the" Dot Future mobile Internet Industry Conference "expressed the same view, at the mobile end, hypertext link as the core of the link mode has been completely ineffective, resulting in traffic fragmentation, situational. So, in the fourth wave of "connecting people and Services", "Connecting people and objects," the O2O, smart hardware, generating hundreds of billions of dollars in the opportunity. "We believe that all enterprises in the future are mobile internet companies, and O2O is the future of mobile internet." ”

But how can it companies help the traditional enterprise so much better in mobile interconnection? From the general trend of the industry, as a result of traditional enterprise characteristics, in fact, 2015 of mobile marketing opportunities, more will focus on vertical, subdivision areas.

1. Mobile O2O

At present, with the development of 4G network and the popularity of lbs and mobile payment, O2O is changing consumer habits. The market of local life information service, especially catering and home economics, is highly favored. BAT giants have successively entered the O2O domain to enhance their weaker offline advantage through acquisitions or strategic stakes, while actively pursuing mobile payments to complete O2O closed loops. The O2O market competition is expected to escalate again in 2015, as more capital is sought and giant companies flock in.

The report pointed out that, as the bat giant in the O2O industry layout gradually started, 2015 O2O market is expected to usher in a burst of development, is expected to break 5.99 trillion yuan this year. Among them, the market size of domestic service in China in 2014 was 5.6 trillion yuan, which grew by 85.5% compared with 2011. From the current domestic O2O market performance, catering is still ranked first, accounting for 43% of the entire market, followed by leisure and entertainment, the market accounted for 26%, the third hotel accounted for 25%, parent-child, beauty salons, wedding and other related. However, with the perfection of bat layout and the beneficial exploration to O2O, including automobile service, medical health and so on, will gradually occupy a place in O2O market.

2. Mobile social Advertising

With the rapid increase of mobile internet traffic and the continuous improvement of mobile marketing, mobile advertising will gradually become one of the marketing methods that can not be neglected. Mobile search and mobile social advertising will gradually become the driving force of industry growth, Baidu and Tencent will be the two segments of the tap. The 15 micro-letter is expected to bring 6.3 billion advertising revenue.

This year, the circle of friends advertising is the micro-letter into the 2015, one of the largest movements, this is the micro-letter itself to the commercialization of the transformation of the obvious signal. Facebook has more than $5.5 billion in advertising revenue for 2014 years, and mobile-ad revenue accounts for more than 66%.

It has been conservatively estimated that the annual revenue of the micro-credit circle advertising is around 10 billion yuan. In a sense, the micro-credit circle advertising is a sign that mobile social advertising is mature in Chinese mode. And Dot Point Guest CEO Huangmeng said: "Friend Circle Advertising in fact, our business is a positive." In mobile marketing, advertising is an important link. Advertising will also be part of our business portfolio. The Friends Circle advertisement promotes the merchant to the mobile marketing advertisement attention degree.

3. Mobile Electric Business

Large-screen smart machines, mobile phone access to the Internet and the landing of mobile payment methods, mobile electric operators have gradually become the user shopping the most frequently chosen way. 2014 years Double 11 day, Taobao Cat total turnover of 57.1 billion, which mobile end of 24.3 billion, accounting for this year's total turnover of 42.6%, means that nearly half of the deal from mobile terminals. 2013 mobile end of the deal 5.35 billion, 2014 4.54 times times a sudden rise.

Undeniably, the mobile electric business industry is rapidly becoming mainstream.

Mobile Marketing: Online Seamless mobile O2O

The transformation of traditional enterprises is not easy, to combine their own characteristics and the future trend of mobile marketing, both effective combination can be migrated to the platform of mobile interconnection.

The goal of the point is to help traditional enterprises to build such a transition bridge. At present, the point of customer has been in the catering, training, hotels, real estate and other industries to launch a real depth to the traditional business of the actual flow of functional modules to help traditional businesses realize the line under the seamless mobile O2O.

Especially in 2013, the micro-letter fire, combined with the micro-letter momentum, point customer first launched 20 sets of industry version, to "micro-letter +n" product concept, the realization of the product of the industry's seamless coverage of customers, covering all commercial areas, according to the special needs of different industries tailored to the most practical mobile marketing solutions, Help enterprises from traditional marketing on the road of mobile marketing.

In addition, point to the customer also summed up the micro-credit marketing four-step ladder method: Display, promotion, interaction, deal, point to all the product design and function, all around the four-step ladder method, intensive cultivation in each link, developed dozens of professional functions to ensure the best marketing results.

Can be seen, the point of the customer is actually using technology to solve the two problems of mobile marketing: first, micro-letter can achieve what kind of function? The second is how to play on the micro-letter to turn out business value? A little bit of everything. The core value is based on the micro-letter, optimize the function, realize the commercial value. But unlike other Third-party developers, another notable feature of the point-and-click Customer is the breakdown of services.

Vertical, subdivision, this is the face of the traditional enterprise characteristics of the effective tools launched. Click on the introduction of the 20 industry version of the coverage of various segments, and mobile marketing launched into practice. For example, micro-catering "micro-point Meal", "store Management", "Food Inquiries", "Book table" and other functions, directly hit the actual needs of catering enterprises. These subdivision service plan, can satisfy the enterprise from the operation, the service, the marketing to the comprehensive demand of the brand, each industry edition can match the operation characteristic of each industry.

Micro-letter Third-party developers a lot, but the point of the customer can obtain capital recognition, its subdivision service is a key. In addition, since last year, the point of access to finance, the increase in the channel operation of the Department of Investment, in the industry to set up a single channel operation department, using the National agent channels to help businesses better realize mobile social marketing. At the same time, the point of the customer has gradually expanded the business to overseas markets, currently has Singapore, New Zealand and other branches.

The critical period in which traditional enterprises are undergoing transformation, in other words, is also the outlet of IT service enterprises, while the point of focus on the segmentation of mobile marketing, overseas layout, channel expansion, are constantly in the transformation of traditional enterprises to provide more effective as "water and shovel" the same practical tools, and more and more useful.

Can the pig in the Tuyere fly? Not。 Many companies hit the big trend, but also in the tuyere, but not fly up. Because it's not the "pig" who is smart and sees the future.

It can be said that the point of the reason to get the recognition of the capital market, but also in its grasp of the future. Stronghold Point Guest CEO Huangmeng revealed that the point will continue to carry out vertical industry deep digging, to create a more practical value, the scene of the software products. In addition, the customer will also open up more mobile social platforms, to help enterprises better achieve business migration.

At present, the point of the customer has increased research and development strength, has been established in Wuhan research and development base. In the future, we will further integrate the upstream and downstream ecological chain, carry out a series of integration and layout of hardware and software, and may extend to the Internet financial Services, large data analysis and other mobile internet industry ecological pattern construction;

Micro-letter Third party development: Shuffle after the real chapter

After the micro-letter flourishing, the domestic micro-letter third party development company began to expand rapidly, there are Chiu Yujia. However, it is undeniable that these companies develop a good variety, many are start-up-type enterprises, whether it is the ability to withstand pressure, risk tolerance, sustained financing capacity, technical strength are relatively weak.

In fact, all along, the serious homogeneity also caused the product price system confusion. But after two years of development, the industry has entered a comprehensive shuffle stage, on the one hand, no technology, no characteristics of the company will gradually be eliminated in the shuffle; On the other hand, as the capital level, the micro-credit third party developers may enter the era of group buying mode, gradually formed in the industry several large oligarchs.

Because of their own characteristics, a point of access to the recognition of the capital market, and the support of the capital market, no doubt accelerate the future expansion of the point of view, which will also accelerate the industry reshuffle, so that traditional enterprises in the transformation of a clearer choice.

1, in the beginning of the micro-letter, since the positioning in the third party micro-trust developers, so long ago to think of the transformation of traditional enterprises, in advance to start in the subdivision field, which is the traditional enterprise must be the direction;

2, because of the market segmentation, so in many micro-letter Third-party developers, the point of the customer with its distinctive characteristics have been recognized, and then to the capital, continue to the future of mobile marketing deeper expansion, and for the future of mobile O2O, mobile social advertising, mobile power, the point of the customer still grasp very accurate, clear layout;

3, combined with further capital strength (such as the 220 million financing), further complete the future layout, and then in the micro-letter Third-party Developers shuffle the trend of a firm footing. Continuous financing capacity, strategic implementation capabilities, to the mobile social marketing business transformation, so that the point of the customer has become the industry's first opportunity.

In essence, the current entrepreneurial enterprise's challenge is more and more big, standing in the tuyere, but also need enterprises to see the future trend. With these, only the entry of capital, the opportunity for further development.

Tuyere + future judgment, plainly, are all eyes. To see the future is fundamental.