Three nets merge pilot release City active declaration

1999, a paper 82nd text, telecommunications, radio and television "zoned Jiang and governance."

2010, the "Triple network integration" pilot scheme passed, the multi-party layout has been long, only to the starting gun.

Ten years advance and retreat, ten years of separation, a network cable load of changes, has changed.

It is reported that recently approved three-network integration pilot scheme, has been issued to the provinces and municipalities of the Radio and Television Bureau and related departments, within days will be open, the pilot qualification competition will also enter the final sprint.

"I've called for years of ' radio and television, telecom interaction ' and ' a full business license for every telecoms company ', and nobody listens. My ' scholar influence ' equals zero! Zhou, an economist who first proposed the concept of triple-net fusion in 1998, issued sigh in 2005. Now his ten-year dream is about to come true.

Great changes are imminent, a series of suspense is unfolding along the course of history-the Shanghai and Shanghai Oriental Media Group (SMG), a pilot of the three-net fusion, have accumulated enough experience for the coming changes?

The output value of the telecom, radio and television two major industries, in the upcoming "Competition and cooperation" pattern of how to integrate growth, how to compete?

Three Net Fusion Foundation--National cable television network integration, difficulty geometry?

Television stations, cable networks, telecom operators, equipment manufacturers, video sites, the industrial chain upstream and downstream will go?

The answer to all this is in the depths of the decade.

10-year ban: a first-line channel on the ice

In the period of the ban of broadcasting and telecommunications, Shanghai was chosen as the only pilot area for triple-net integration.

The theory of triple net fusion originated from economist Zhou.

1998 is a historic year. In the year, China is brewing a new round of reform and opening up of the telecom industry in order to deal with the entry clauses of WTO. In the same year, At&t, the US telephone and Telegraph Company, merged with TCI, America's second-largest cable company.

Witnessed two things happen at the same time Zhou, feeling and hair, that year, he published "Digital Network competition, three nets in one", the first proposed the Chinese telecommunications, radio and television industry integration, several physical networks competing concepts.

Zhou This article is based on the reform of the telecommunications industry, "the number of network competition," a saying, targeted at the telecommunications sector itself to put forward the "natural monopoly" argument.

According to media reports, in 1998, radio and television had tried to explore some telecommunications business, the result of the telecom operators strongly opposed. Since then, the conflict between the two sides escalated, some areas of mutual destruction of each other's network transmission equipment incidents, and even bloodshed.

The following September, MII, SARFT jointly formulated "on the strengthening of radio and television cable network construction management Opinion" (the current State Council "82nd text" forwarding, "82nd text" that is commonly known as the industry), clear the two sides "mutually prohibited" principle.

The 10-year ban, only the only remaining Shanghai's Oriental cable, 1998 Shanghai was selected as the only three-network integration pilot area, Shanghai cable television network set up as the Oriental cable, providing cable TV, Internet access (and Shanghai Telecom Cooperation) dual services.

Since then, SARFT has also been carrying "82nd Wen", which has halted the IPTV attempts of several local telecom.

Ziqiang, a senior advisor to the SARFT, has different arguments about what happened. At that time, radio and television was themselves out of telecommunications. Even in the past two years, the three network integration of the SARFT is not enthusiastic, the Ministry of work is not enthusiastic. "he said.

For radio and television systems, although the cable TV network "bandwidth" far beyond the telecommunications network, the future has a certain competitive advantage, but the national thousands of cable network to complete two-way transformation, integration is difficult.

Thus, in the 10 years since then, although the triple-net integration was repeatedly put on the agenda, it was inch.

In the multiplayer game, the telecommunication system privately declares that "does not give the broadcasting control to exit three nets to merge", the radio and television system has repeatedly demanded to oneself more prepares the time, the reason is the broadcasting and television market development lags behind the telecommunication for several years.

China's triple-net integration and retreat, France Telecom pioneered the introduction of "three-screen integration" to provide video services across the terminal charges. Subsequently, in 2009, the United States At&t also launched the "three-screen fusion."

In the same period, China's information industry has also advanced by leaps and bounds, to the end of 2009, the country has 460 million TV terminals, internet users 380 million, mobile phone users 740 million, three network integration services market potential.

"The central government and the Prime Minister are anxious to see a great opportunity for industrial development," he said. Ziqiang said that when the two ministries were wrangling, the central top brass began to push the wheels of the triple-net fusion.

"The central government promotes the integration of the three networks in order to enhance the competitiveness of the two sectors of radio and television and telecommunications, so that prices fall and service quality increases." "Shanghai television station deputy Taiwan long Zhang Dazhong interpretation said.

Now, when users choose internet access (ie, broadband services), they can only choose among the three major telecom operators, while cable TV services have no choice but are the exclusive business of the local cable network department.

After the realization of the three-network integration, users can be in the four operators "broadband + Interactive TV" service before making a choice, competitive greatly enhanced.

"The two-way transformation of wired network is completed, IPTV, Internet TV can choose cable network transmission, telecom network bandwidth upgrade, so that all kinds of interactive TV to achieve the definition of cable network transmission." Zhang Dazhong said, "Finally, the convergence of several networks to achieve effective competition, this is the real goal of triple-net integration." ”

Hundred-Vision Experiment: "Three sharp knife" open

In the SARFT encouragement, SMG in IPTV, Internet TV, NGB three areas of exploration are in the front.

April 2005, in cooperation with Harbin Netcom, Shanghai Telecom, to carry out a minimal scale of the IPTV pilot, SMG got China's first IPTV license.

Subsequently, SMG quickly entered the IPTV commercial pilot phase.

Zhang Dazhong said that at present, SMG has made Shanghai, Heilongjiang, Liaoning, Zhejiang, Fujian, Shaanxi Province, six provinces and cities of the pilot qualification, respectively, with the local telecommunications, Unicom to carry out IPTV business.

SMG in Shanghai, the development of IPTV users are now more than 1 million, the national user 3 million.

As a pilot, SMG in each of the provinces and cities to select only one telecom operator to cooperate with it, which is the development of IPTV users of the size of the constraints.

However, compared to the number of enterprises that obtain IPTV licences, SMG's pilot is the largest and fastest, which becomes the root cause of the success of the hundred-vision, the latter is SMG on IPTV, internet TV operating body.

2009, Hundred-Vision two subsidiaries of Shanghai Hundred-Vision TV Media Co., Ltd. and hundred-Vision Network Television Development Co., Ltd., to participate in 40% of the same party shares (SH.600100) to contribute to investment income of 120 million yuan.

Ziqiang told reporters Shanghai Telecom general manager Weihua revealed to him the situation-for each IPTV users, Shanghai Telecom to the hundred-vision to pay 15 yuan/month.