Three of Flower electric dealers quietly launched a game

In the past in the Western Valentine's Day, Love still flowers, wild beasts and roseonly These three flowers of the electric business quietly launched a game, in fact, the domestic sales of flowers on the internet, there are not a few, but the three are quite representative, they started their own venture at the beginning of the favor.

These three flower electric dealers to make money can not be separated from the "beauty", but each must have the "beast" of the hoist, the following sent on behalf of the Commercial road for everyone to comb the characteristics of the next three.

Love still flowers: from flower shop cooperation transformation Base distribution

Love still flowers above three, the earliest use of electrical business way to do flowers business, mainly to take the line under the store delivery and base direct sales model, in addition to the official website in Love, also settled in the cat distribution. From 2007 to date, Love is still with more than 10,000 flower shops nationwide contract, covering more than 600 cities nationwide.

According to Tencent Science and technology reporter Wang Coxin interview love still Flowers CEO Shian can know, in fact, love is still flowers equivalent to a flower platform, users from the online order, love will still be assigned to the line flower shop, the nearest distribution, love is not in stock. Within 1-3 hours, users can receive flowers, of course, users can also choose fixed-point distribution.

In this process, contracted under the line flower shop responsible for flower production, distribution, love is responsible for online orders and after the sale, love is still divided into 35%-40%.

At present, love is still trying to base direct selling mode. This model shortens the flow and channel of the entire transaction. Originally, flowers to reach consumers in the hands, to go through layers of chain: from the Florist-buyers-Flower Auction Center-Provincial wholesale market-municipal wholesale market-local flower shop, flowers need to go through 2-3 days time.

On the other hand, the love of the direct sales model shortened the industry chain, from the base to the hands of consumers, profits are not exploited by layers, cost-effective. For example, ordinary consumers buy a rose need 5-10 yuan, base direct sales as long as 2 yuan. This pattern gives love still more lucrative profits, with gross margin of 50%.

Beast pie: Selling "stories" in social media

Beast pie No entity shop, also not settled into the day cat, Jingdong, such as Third-party sellers platform. Since the opening of the microblog at the end of December 2011, the Beast Pie shop has attracted more than 500,000 of fans, even many of the actors. The user wants to buy the flower, uses the Micro bo letters @ The wild beast sends the flower shop to order, pays in the use Alipay.

Ordering flowers in the wild beast is simply a pattern of meaning, quite different from the traditional pattern of flower-ordering. Behind each bouquet of flowers, there is a story, a complex. For example, a customer would ask "to put a two-daughter doll into her dad's bouquet." A four-year-old, one-year-old ... ", for example, customers will ask to" Send flowers to girlfriends. I hope the bouquet can reappear two years ago, the scene of the acquaintance, the Wujiaochang mall ... It's raining, watching movies, having a little lobster for dinner ... and so on.

It should be said that the beast pie such a business model, so that the flower itself is no longer just a product, but the user's own emotional expression. When the customer received the flowers, she received more than a bouquet of flowers, but a story, an emotion, and her own, is the story of this emotional protagonist. This experience is not the traditional flower shop can not achieve, the traditional flower shop did not give customers such a chance, the Beast pie, which is the key to the success of the Beast Pie.

The Beast pie, using a light model, used social media as an important tool for the maintenance of "stories" and user relationships, perhaps in the mobile-Internet era.

Roseonly: Only one person in a lifetime

Roseonly to take the official website and Day cat shop synchronous sales, its flagship high-end flower market, the idea is: if you want to buy flowers in the flower shop, a lifetime only send one person. Flowers themselves are very representative of the feelings of a product, people in the delivery of flowers, itself is the hope that the use of flowers to achieve the purpose of conveying emotion. For young men and women in particular, the rose is a symbol of love, a declaration of love.

For example, boys in the pursuit of female love, if you want to successfully capture the hearts of girls, need to include two levels of meaning: one is "I love You", the second is "I Only love you." "The only", is the flower cannot achieve, roseonly success, lies in it through to own brand definition, will convey the brand "the unique" and the flower conveys "the love" to combine together, thus transmits the user's emotion request completely.

From the love only to enter the market, Roseonly fill the gap of the Flower brand. Next, Roseonly will step by step to fill the couple high-end gift brand blank.

Roseonly established such a model: integration of resources at home and abroad, the Ecuador, the Caucasus and Syria, such as roses, Dutch flower boxes and other raw materials, imported to the domestic design, packaging, sales, roseonly do not spend money to promote, logistics and distribution to the third party, but to seize the creative, brand, products to the extreme.

The same experience was replicated to Roseonly's expansion, and the next product being targeted was handmade fresh chocolate.

Send a brief comment: Flowers belong to fresh category, in addition to rely, the logistics supply chain test is not small. Most electric dealers are difficult to make a difference in the category of flowers, but the three can stand out is to have their own characteristics, love still flowers in the mode of breakthrough, the Beast pie and roseonly can make the flowers story and emotion, such a force can attract users, sell good prices, exquisite also need to continue to protect the creative.