Three stages of product experience

Absrtact: I think everyone will go through three stages: See Mountain is mountain, see Mountain is not mountain and see Mountain or mountain. It's not just people, but every product. As far as the product is concerned, it can be divided into three stages: basic function, value-added work

I think everyone will experience three stages: "See Mountain is Mountain", "see Mountain is not mountain" and "see Mountain or Mountain".

It's not just people, but every product. As far as the product is concerned, it can be divided into three stages: basic function, value-added function and basic function.

The basic function is that each product initially needs to determine the direction, when this general direction determines the time, can gradually go to the product at all levels of planning, development.

When product development is successful, officially online and has a significant portion of the user community, the need for value-added is naturally exposed. A farmer would say, if your product can increase the knowledge of agricultural science and technology, we are very concerned about this. A student said, you this product can provide an online learning function, can learn words online more convenient. A shareholder said, you this product can increase a stock dynamics, the stock is changing rapidly. Everyone wants to be able to add more useful features to the product. So, after investigation, analysis and so on, finally decided to further expand the product function. So, the knowledge of agricultural science and technology, online learning, stock dynamics also have.

But is that the end? The farmer said, I just want to let you increase the agricultural science and technology this piece, you at the breath added so many broken function. Possession of my Computer a lot of resources, slow down my speed, and every day to send me a lot of useless information for me. Sick of it. Students, shareholders and many users will begin to complain. What do we do? Then turn it into a simple one, cut off the extra functions, and continue to focus on the most basic function of the product itself.

I think this is probably the three stages that the product needs to go through.

However, for a product, it is not realistic to cut off the value-added function one by one. After all, these value-added functions can bring more and greater benefits to the company. But Firefox has led us to a very beautiful road, that is, let users to assemble our products, we provide the most basic requirements of the implementation of the function, other value-added functions, users can install their own plug-in implementation.

"Everyone goes through this stage and sees a mountain and wants to know what's behind the mountain," he said. I'd like to tell him that maybe he's over the hill and you'll find nothing special. Looking back, you may find this side better. "I suddenly think of Wong Kar-wai film in this classic dialogue, I think, whether people or products, it is so."