Three wonderful young people, three social products

Absrtact: Say Blink, nice, Mahouve is this year mobile social domain rise three new stars not to have, today we put these three young founder Schkeven, Zhou and Xu Xuheng to the wise scene to share, their product core experience is very good, the founder to oneself

To say that blink, nice, and Mahouve are the three new stars in the mobile social arena this year, and today we put the three young founders Schkeven, Zhou and Xu Xuheng to the wise scene to share, their product core experience is very good, the founder of their own products think very clearly, There are different interpretations of human nature.

The three guest's interaction is a little weak, but each person still in the scene to wipe out a thought sparks (er, how to use this word), everybody appreciates:

Schkeven and his blink:

Blink is an instant IM product that brings some of the scenes of communication that are biased towards the target to the line, and simply discusses it in a single scenario, simply saying it is a chatter-less chat product for a goal-oriented communication. He felt that in fact, the goal-oriented communication in life is actually only a small part of a lot of time is just smoke the empty file, talk about all kinds of gossip, girlfriend, shoes what a mess, is almost what he said before the "garbage chat."

This demand has two characteristics, on the one hand, "there is no way to build contextual relationship", on the other hand, these requirements are not valuable, "basically chat do not remember to talk about what, but the feelings will be closer." Blink users will be more than 93 later, according to blink sampling monitoring data, chat scenes more focused on users from the black, black friends, cats and dogs, eating pictures.

And in the existing communication products embedded in such a burning function is also very difficult, "may have to change very large handwriting, because the traditional dialogue is the upstream and downstream of things, unchanged throughout the ages." If you take the pieces in, you have to think about something very abstract and a lot of things. If he's going to shove it, his product will adjust, and if he just adds a new entrance, it's probably going to be buried very deep, so it's either going to pay a big price or have to do it again. ”

So blink exists to solve this demand independently. Schkeven shared his first-tier methodology for making products, and he would go through the three questions at no matter what he did:

1. What is the value I offer? Otherwise the product has no meaning.

2. Can it be found in real-life innuendo? In a sense you create a non-existent demand, which is more likely to be a game or a flash in the pan.

What is the

frequency? It is possible for blink to become less active by being active, but it will not disappear, it is a real thing in real life, but for us how to make it easier to use online, so that more people to accept more quickly, is the next place to conquer.

Before he made music because he loved it, but last year the change in the copyright market turned him into a social since you can not be interested, so did a little "let yourself Excited" thing, "micro-letter in the communication has been done very good, this is a very deep red sea, how to find the rift this is what I have been thinking, so I said back to the line, See the true nature of our communication "; His understanding of the sense of being in life is another layer of blink," When we talk about dreams or ideals, there may be great momentum and ideals, but every time when we are alone, or when we are particularly sad, we are not ideals and dreams that really make us feel Instead is the comfort of friends, or that we go out to drink, pull a day, K song, completely put themselves from the very tension of the environment out of things, this thing is very frequent every day, this kind of no brain happiness is I enjoy. "It gave him the idea of moving this fragment to the line," he said.

Referring to the sense of crisis, he said, "The future crisis is the grasp of rhythm, Because 1.0 most of the products are MVP prototypes, we will be heavier, the idea of a more distant things cut off, the process of grasping the rhythm is very important, combined with a series of data testing the core points of the product in the market what feedback, the next function how the iteration can be better to go forward. This is a whole rhythm of control, it comes from the feeling of the product, with the company's management, financing, team recruitment and other things more macro-related.

A social entrepreneur, who always has a vision for the future of social networking, Schkeven that the "15 million value" and "EHR" of the Black Mirror series can represent the next two general directions.

The value of 15 million is the combination of the virtual world and the real world (I summarize: The story is very interesting, almost destitute, walls are IMAX, and then every day to pedal bicycle savings points for virtual consumption, and maintain the vitality of the operation. It builds a particularly large, approximate the virtual system of social relations, put your other part in the inside, and it is not a simple game, but also with the offline combination, your real world and the virtual world how the perfect fusion, is actually our conversion from carbohydrates to quantum, is a transition to a virtual economy beyond the physical.

He had a very deep idea of how to build, including the combination of the mobile Internet with it, even if the effects of the movie, the need for better hardware and better support, which is a little far from our lives.

There is also the situation in "EHR", how to solve the communication between human and perfect ideal body through artificial intelligence, everyone to the opposite sex or friends, have their own expectations, this expectation from your congenital, acquired some education caused, but also lead us to encounter a more favorite lover, confidant, good friend, "EHR" It refracts the scene, but this thing artificial intelligence can do, how to build such a product, let a person's social become deviate from the relationship between people and real person, and into the complete self of the world, should be who said a word, your world is what you see, the kind of "EHR" The state of the description does not matter, I have to do is to make me happy.

The head of the week and his nice

The reason for this is simple, because he likes to shopping all kinds of interesting things, like all kinds of food, but also love to share, and Nice is a picture + label form, but it is not like Instagram to show the United States as the main picture, and nice photos focus on the life of the instant story of the Sun.

Like many users in Nice, Zhou himself is also a tidal person, he had more than 400 pairs of sandals, in Nice before probably no place to bask. "Of course we don't have so many shoes now, I just got married and my wife won't let me put so many shoes at home." I did not do the Internet, I do this product is entirely their own needs to start, I think the circle of friends or other products can not meet my needs, so did. ”

In fact, I think that I look at this thing, I think everyone has their own personality, everyone's personality to show it out, reflected, in fact, is reflected in two ways.

One is virtual identity. Including his spiritual life, such as the game for him to find a sense of existence, or to listen to music, watching movies, reading can be, which reflects a person's spiritual level.

Second, his real life reflects the other side of the personality, such as his clothes, food, where to travel, how to travel, these are counted, including pets, and so on, my earliest time because of the study, so into this circle. Nice I sent nearly 2500 photos, mostly eat, because I also like to eat recently, so I get fat, this is in the picture to share my lifestyle, not through the article, or virtual identity, but you are really the identity of the expression of personality, I also hope that through nice there are more young people or older men who can find out what their personalities are like through nice, something nice wants to do.

Nice's tagging is almost as standard as a picture-type product, which allows users to better express their personality, tags, places, people, these three points is the nature of the photos, because we take pictures of the time is the three things, one is where he is, the other is the person who is inside, Nice is the essence of the restore photos , I think using photos is to record and share a moment in your life, and these moments combine to be a person's lifestyle and personality.

Originally he is Instagram is very early users, later when not used, is to find himself a little tired, every day to the filter to repair, or hope that a photo can put it more behind the elements of expression, I did not use the back of the Instagram. In addition, he has a favorite product is LinkedIn, because to dig people ...

Referring to the sense of crisis, he referred to hiring, "I hope to recruit more excellent people to join us, to allow users to get faster, experience the best, the sense of crisis always with the people have no cow b hook."

Talking about future socializing, he spoke casually about the scene of Wise 1.0, "I think it's a very good multimedia interactive way, and I think it's the 1000 Pillow of the original video that has been torn down into 1000 dialog scenes, based on these 1000 conversations, Can produce very many interesting interactions. I'm actually very optimistic about this thing. "I do not know how to classify it, I actually less to think about some of the industry or the pattern of things, I am more in fact thinking about what I like, I very much like the barrage."

I feel interested in socializing in my opinion, I do not believe that there is interest in social networking, because I think the real ability to take interest as a social entry point of the crowd, will be very small, and for, so I believe that the interests of the community, we all have a strong hobby for a certain aspect, Together their lives are likely to be all about this, and then soak up a few hours a day in the community.

Xu Xuheng and its Mahouve

Mahouve is an attention-free, no comment, no chain of relationships, but it's in the direction of "gradually from the user's content UGC to play UGC" (users can create a variety of strange channels, these channels do not have to be interested, may be just a state, mood, about anything), " So it will form a very unique Community system of Self-renewal iterations, or community ecology.

For a community, social interaction is a particular need, not a community, and he does not pay attention to lead users to social behavior, the main reason is to provide a social space, rather than a social approach or form, giving a social arena.

His idea of building Mahouve is intriguing:

I am a person with weak social needs, and social venues are often not able to speak positively and freely, so I went to build an expression or a product, I have been mahouve for three years, a social, community products in three years, will expose a lot of problems, but also how I can improve it, It is not a single problem that is solved by means or form.

So the direction of Mahouve is based on demand, or that he is changing with my own needs, these three years my interest, my hobby, I share, the attention point has been changing, but the product itself also some things are unchanged, so I hope this "unchanged" let this product keep alive, let me have the desire to maintain use, I'm bound to think about what he had in the community.

The community is like a small city or a small society, it is very diverse, as if we walk in the street, want to see different stores, need to experience different things, this is a community itself. When developers think about it, what we should do is to influence the creation of systems that allow communities to renew themselves and create their own popular elements that are derived from the community of people who have this culture, the atmosphere of the community, and what labels the community grows. Its overall demand or through my own use, to serve my own approach, if the community compared to the city, I must be to build a favorite city. Users they also like the city. Fortunately, more and more people like the city I like, in fact, is such a demand point.

Loneliness is a unique temperament of Mahouve, which is the object of Xu Xuheng understanding of human nature. "Loneliness is the way or the scene that digs itself out, I personally like the feeling of loneliness, so I bring this feeling to the product, I feel that to maintain some loneliness, is to maintain the ego, find themselves very important element, I do product design and product structure, I deliberately let some elements and expressions out, such as no comment, etc., will create a certain sense of loneliness. This loneliness gives me a great experience and is a great way to dig myself, to socialize, to know friends. "A friend who is not careful may not know that a stranger here can really communicate one-on-one."

"I hope this loneliness makes him pay more attention to himself, let them feel why I am lonely, why I am in this mood, because we live if said too busy later, will ignore their emotions, ignore their own emotions, but I think in life we can catch or say the only can seize, Just some of our own feelings or thinking mode, I love this piece, I do not mean to serve the lonely people, but that everyone will have this feeling of loneliness. I think it is a very important step for me to pay more attention to one's own model, which is to know another person, or to be friends with another person, or to be sincere to make friends. ”

When it comes to crisis, Xu Xuheng's answer is clear: traffic. Because you're going to search all the communities that are present, Baidu Bar, Mo Mo, watercress Group, these products its community is based on a very powerful drainage system, such as Baidu is through the engine Baidu, Mo Mo is through the tool of drainage, so that he has a development is a very powerful drainage system. How do you get your community to become your own drainage system, this is a problem that all the community people have not solved before, and we need to solve its own drainage system, like a city, I prefer to compare a product to a city, a city you need him to become a bigger city, or from the internationalization of a small town, why do big city people come to your city life, what humanistic feelings, provide what opportunities, this is the most need to gradually solve the problem, how others give you this community labeling, this is a very nice-style problem.