To give news writers greater benefits

Recently, the foreign news site The faster times has been a great concern of the industry. Its model is to use low operating costs plus a large number of freelance writers, with the news writer's savings to attract the eyes of advertisers, so as to reach the advertising, and with the author 37 split. In addition, the reader's "sponsorship" mechanism is introduced, and 70% of the reader's annual fee is given to the journalist. After months of operation, there are now as many as 200,000 fixed readership.

In fact, with the development of the Internet, free news people are in the ascendant, may even become an internet trend, but the current domestic large news sites to feed the status of the freelance writers, this foreign new model for internet entrepreneurs, as well as the increasingly popular freelance writers for reference? Can this model bring a broader and brighter "money" to freelance writers in China?

Low Cost + Freelance contributor = Profit?

The "The Faster Times", created by the foreign media man Sam Apple, has been the focus of the industry recently. The site has been online since last summer, with about 200,000 of its readership by last October, according to the survey. 200,000 of readers are insignificant compared to traditional media websites and large portals, but the number is significant for news sites that cost only 20,000 dollars (about 140,000 yuan).

The biggest innovation of the site is the link between content and advertising. Where the advertising position is located on the author's article page, 75% of the income will be paid for the author's remuneration. In addition to a monthly fixed salary, but also based on the number of readers of the bonus, if the browse volume, usually one months to earn hundreds of of dollars. In addition, the Web site also launched a reader "sponsorship" mechanism to ease the reliance on advertising, readers can register "sponsored" like authors, annual fees from 12 to 120 U.S. dollars, the authors will get a 70% commission.

Also the start-up small news site "True/slant", which has only 5 employees, has been nurturing a huge audience since 2009: about 1 million readers visit the site at least once a month. The success lies in maximizing the use of web search technology and the flexibility of using freelance contributors, which rank the most popular blog links, and track the source of traffic and provide feedback to the contributors.

New money-making model lacks environment in China

Similar to the "The faster Times" site such a new foreign news network model, the industry analysis, in the Network news laws and regulations, domestic and foreign have a big difference, so in the domestic imitation of the "entrepreneurial", and freelance writers through the Nuggets is not easy.

First of all, the domestic news interview has a stricter regulation, especially on the government, social news, only to allow qualified reporters to report.

Second, the news site has a strict system of examination and approval and monitoring. In spite of the recent domestic application of the CN domain name "lifting", but still need to carry out ICP license, as well as the later operation of the content approval, special news type website in the release of the information will have a strict audit system.

Third, the Web site and the author of the profit model, the current domestic many well-known Internet companies are constantly looking for new advertising profit model, not to mention is a small personal website. Readers spend on buying content that is still at home.

Domestic freelance writers are favored by some industries

With the popularity of blogs and microblogs, some freelance writers who have the right to speak on the Internet are gradually becoming the guest of their press conferences, or the first users of new products, by it vendors and fashion brands. And some freelance writers have become a brand of "Queen" blog, Weibo reporter.

A large It manufacturer marketing department told reporters that in recent years, they also gradually pay attention to some well-known bloggers, bloggers, when there is a press conference will invite them to attend, and provide a trial of new products, these bloggers will be published on the blog related articles. "Of course, we are still the most focused on the website, newspapers, magazines and other formal media reporters, for the online news writers, we have a try attitude."

However, the main focus of domestic freelance writers in the IT, tourism, fashion and other fields, such as foreign independent journalists to carry out social research reports, obviously difficult. Experts said that the media as a background of professional journalist resources far more than freelance writers. Nowadays, the freelance writers who use blogs and meager platforms are just a part of social information dissemination.

Advertising is divided into unfavorable news credibility?