To make a product that makes people feel valued

This topic was discussed a few years ago, and after several times in the middle of the PK between friends. Before I talk about the time we are more agree with the continuous, the idea has been very different. So, I would like to discuss this topic again.

My thoughts were related to my growing process, and at first I was obsessed with technical research, and I thought that the most important technology research I had was the greater the value of self-realization. So when I first entered Huawei, I enjoyed the sense of achievement in sharing technology with different technicians. But then I found two big questions: I'm not a person who can make technology interesting (I admire TK (Yu Yu) and others, have the skill to also be able to speak the flower to let the audience feel is very interesting easy to understand); On the other hand, I have a limited influence by saying one article to another. , that is to say, does not spread some of the values I understand, and ultimately it is impossible to form a "sustainable" business.

The best way to solve this problem is to put technology into tools. At that time pangolin and Jsky's embryonic form was formed at that time, I think rather than let everyone to learn to understand esoteric technology, why not let users directly to meet the conditions have been packaged these technology tools? Like a martial arts master, need to cultivate basic skills also need a good sword, A good sword can greatly improve efficiency. If our goal is to split a mountain, I think the power of a sword would be far more efficient than a great master with a deep internal force. So from this goal process to measure, perhaps I to "lake" contribution will be bigger and more direct. Because after all, we are not more than who can put a set of martial arts more elegant look, have this idea of the people, please forgive me to say "The road is different from the conspiracy."

So I had less than 6 hours of sleep a day, to make the technology a tool. I am not a programming origin, write code is extremely not inflow, not to mention elegant high-performance. However, I succeeded in forming a tool that could be used directly. When an injection tool has 100,000 downloads, I know I'm a step closer to the goal. At least my influence and value are a bit bigger. In the course of my start-up, the benefits of the tools I had brought to me were beyond my expectation.

At this point, I discovered the new problem, this kind of tool software is far away from a good product, basically it is a completely technology-driven product. A lot of people don't know how to use it (I've seen many people who don't know how to start an injection with pangolin), and many high-end feature users may never use it. The user's demand for reports is far greater than the need for a high-end feature. These are the problems that I actually encountered at the time, and is it my ultimate goal to serve the specialized security personnel and the enterprise? I was thinking for a while, and then the conclusion is: we should be more basic to security, to specialization, civilian. Allow more Internet companies and companies to use free basic services. So at that time to do Iiscan is basically this idea, this is no longer a professional team to provide products, it fully meet a "sustainable development" thinking business or product. The first thing we did was get rid of the technical features of the excess service, is not to say that technology we can not achieve or no use, but the user does not perceive value, this excessive service can not only bring value to users, but is a great trouble, users feel very complex too professional, do not know even dare to use.

When I put forward on Weibo "the first 10 years I concentrate on technology, the next 10 I concentrate on making products", many friends think I want to break out of the security industry or do not do technology. This is actually a misunderstanding, I still keep the process of writing every day for a while, I will go to see our product display and user feedback every day. I think it's an evolution. I hope to make the ultimate product to let more and more people agree, in 360 have very good to do the product of the soil.

Sorted out my key understanding of the product, not necessarily all right:

1, the product is through the user acceptable way to solve the user some kind of value demand process;

2, value is not part of what we say, but the part that the user perceives;

3, we as professionals, have the responsibility to guide the development of the industry, from the product of a function or process to allow users to accept. I very much agree with Ford's motto: "If I had asked the customer what they wanted, they would have told me: ' A faster horse." ’”

4, can not let users perceive the value of the product (no matter how good you think) will eventually be eliminated by the history, or until the next excellent product personnel to achieve the bar, and you, is a true martyrs.

The controversy between my friends and I is that they think that the product of user-perceived value is tantamount to false value, and they think that the value of technology-oriented is equal to the real value that the user can perceive. The essence is the user-oriented or self-directed.

We have a very professional team, we can achieve very complex functions, but we are more important to enable users to the value we hope to have a sense of perception, formation of awareness. If not, we need to adjust the way that the user can accept the cool form. Rather than say: "Hey, you are too small white, too unprofessional, you are not our users."

So the final measure is whose products can be more acceptable to users in the market, who can form greater influence, who can make the biggest products to promote the development of the industry. These, you said does not calculate, I said also does not calculate, the user said only then counts.