To seek a new route in the transformation of game advertisement

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The introduction of online games from abroad, from the free mode to promote online advertising, this is grand is about to take two new roads. After experiencing the transformation of the box phone online games, Shanda once again returned to the starting line.

Ten days ago, Tang June went to Wall Street for a grand one-week road show, in the one weeks, the grand share price rose 30%, market capitalisation increased by nearly 3 billion yuan.

Introduction of blockbusters to promote game advertising

Tang June told NetEase Technology, in the one-week roadshow, he spoke to investors the most is the story of Disney, Tang June accustomed to through Disney's ticket and snack income model to let Wall Street understand the free operation of online games mode.

Wall Street on the grand product line is also very concerned about, once the investment asked this question, Tang June will generally borrow the film to metaphor, "we are looking for the online game of Spielberg to develop such a great game." Grand is the cinema, they make things come, we will show. We used to collect tickets, now we are free, but we will sell some cola in the middle of something, this is value-added services. ”

In fact, in addition to Cola Grand also see the middle of the ads in the play. Tang June revealed that, in addition to the new introduction of "large" level of network games, but also try to operate in the online advertising mode. "The ads in the game are the most compelling and effective compared to other carriers," he told Wall Street investors. Network games and the reality of social and economic integration is the inevitable trend of future development. ”

Temporary "box" and mobile games

Shanda's previously focused "box" strategy and mobile gaming business were rarely mentioned by investors in the roadshow. Related to it is two years ago, Shanda bought the largest number of mobile phone game developers Red, has been sent to the packaging to sell to the Sunshine Media news.

Tang said that Wall Street is really looking forward to the market of mobile games, although Shanda currently has China's largest mobile phone network game companies, but mobile games are still under the bandwidth, screen, battery three major factors, and solve these three problems still need 3-5 years time.

It is clear that the current Shanda in these two business has not seen short-term returns.

"Pioneering the new model is a grand current urgent task." "said a senior industry personage to NetEase technology." And from the grand market value of one weeks to increase the number of 3 billion to see, the grand next to the introduction of a masterpiece and promote online games advertising two obviously has been recognized by Wall Street.