To stimulate interaction and ask millions to make a successful way

This year during the ChinaJoy, the game operators Guangyu China in the meeting played a call to ask the old players back to the slogan, again open the impact of the highest online prelude.　　The game, which has been in operation for four years, has kept the peak number of millions of people online, and is still the mainstay of Guangyu's products. Before, although the industry boss said "round game is a blue sea", but not all round game can be in this blue sea sailing.　　But in the game of prop charging, "ask" is unique, opened a new route. Time charge to change the success of the property charges at the end of 2005, the entire game industry are all manufacturers are a hurdle. Especially for the beginning of the 2006 to online new game products, in charge of the model is modified for prop charges, or insist on the issue of time charges, everyone is very tangled. "Tianlong Eight" from the charge to change free, a full spend 1.5 of the time to the beta. Its time, Guangyu Huaxia is also thinking about this problem.　　Xiamen Gigabit in the development of "ask" spent two years, the beta version of the delivery of Guangyu, "asked" or a time charge game. Fortunately, the second half of 2005 Guangyu China, will "ask" the time charge version to Chengdu 8760 Online trial operation.　　In this trial operation half a year, Guangyu China successfully will "ask" the economic system from the time to control costs into operational control costs, and the prop points successfully implanted, it was transformed into the domestic first prop charge of the 2D round system game. Say and this matter, Guangyu China's product owner said, how many or some lucky.　　But there is no denying that, Guangyu at that time for the product's attention and with the developers Xiamen Gigabit close cooperation, is to promote the "ask" in the transformation of the success of the important help. The young precocious "asks" April 22, 2006, "asks" opens the service to test. At that time in charge of the "ask" market, channel work Vice President Zhu Ping Paul also began a one-month national "Grand". His one months of "trapeze" life, he did two things, one is really like Grand generally found the country more than 30 provinces and cities of the channel dealers, invited them to sell to promote the "ask"; the second is to light Yu Huaxia built a 1700 people to push the team, And to this team to create a creative and unique work flow and assessment methods. such as a simple U disk direct copy client approach, so that "ask" the client popularization speed far faster than other games in the same period, and the specific performance appraisal methods, and guide the promotion staff to a large number of untouched the game "Virgo" players pulled into the "ask".　　At present, Guangyu China's land pushes the number of more than 3000 people, covering 700 cities nationwide.　　Wait for Zhu Ping June 1, 2006 back to Beijing, "asked" at the same time online has broken 300,000. In retrospect, the people concerned thought that the top 300,000 online of "Ask" is a specific market environment factor and innate advantage. "Ask" when the test, there is no free 2D-round game, in the "Dream West Tour" Big line, more preferences for the 2D-turn game players, is the choice to wait in its periphery.　　In fact, the 2D game market has never been too saturated, there is always a large number of new players and new requirements are born. On the other hand, Guangyu China believes that its close cooperation with Xiamen gigabit, but also to avoid the general game agent operators Headache Adjustment of the game changes.　　This is based on the early stage of local operations and the experience of the test, "asked" the Novice guide to do very well, the User game experience optimization is quite effective.　　Including the post-"ask" Operation brought a little "small trouble" of the dual Character growth system (rank, style), also became the early game to attract different types of players important tools.　　and Guangyu Huaxia new chief operating Officer Samnang, also put forward an art point of view, he thought "asked" four head figure image, compared with the traditional Q version of the three head and realistic five or even six head body, not exaggerated enough interesting, more by "Virgo" players welcome.　　In short, "ask" under the comprehensive effect of "people and" easily reached 300,000 simultaneous online. Warm tip: Players can log on through the mobile phone duowan.cn read more play news.　　[Page] both inside and outside the close to 500,000 online before the Spring Festival of 2007, "asked" the growth of another company's strong advertising products: Tencent Aio. "Ask" is one of the early customers of Tencent Aio. When rich media is a scarce resource, Tencent Aio as a huge audience of rich media advertising products, to the unpaid screen Tencent Mini home QQ users eye-catching recommended "ask."　　Guangyu China believes that in this period, the advertising products for the "Ask" user growth has played a very large role.　　As a result of this experience, Tencent in the advertising cost increase, and internet advertising resources rich, Guangyu China to diversify the resources to a variety of desktop client class rich media advertising channels, to promote its own, including the "ask" a variety of game products.　　In addition, the "Ask" product owner also began to ponder the 2D round game interactive stimulation and free round game system. The so-called interactive stimulation, including economic interaction, competitive interaction and social interaction. The use of economic rules and social rules in the game to enable more players to interact, forming including transactions, learn, PK, gangs, interpersonal circles and other acts.　　In the fast-paced game of the game, these interactions will become the main content of the player's gaming experience. The economic system, in fact, is also a link in the interactive stimulus.　　Asked in front of the product owner, is the charge game "Dream West Tour" in the economic system. How to convert time to output to user behavior and determine output? In the face of this question, "ask" designed a dynamic economic system. In "asking", the economic balance of different servers is not the same, depending on the number of players in the server, the rate of pay penetration and the amount of consumption. eachA server performs different game probabilities, the pursuit of which is to ask the player in the game process just get "amount in the" income. Ask, for example, has opened up the highest value of the game prop output to an old server flooded with new users, in excess supply, the new player, who accounts for half of the server's online, quickly moved closer to the old players in character and equipment, and did not form a gap and conflict between old and new players, while retaining old players A new gaming society is constructed with the use of various interactive systems such as Master and Apprentice.　　And for a new open server, "Ask" is the usual practice in the novice period to meet the basic needs of users of the props, and then based on the user consumption of the entire server to adjust the economic system of individual parameters, the way to retain users, to promote user exchanges and consumption.　　By the 2007 Spring Festival, the "Ask" background statistics at the same time online peak is 430,000 people. Embarrassment and solution to the double role growth system after the Spring Festival of 2007, the operators of "ask" found they faced a modest embarrassment. Through market research on user demand, the conclusion is that the new game content that has been developed at that time is not needed by mainstream players and should be postponed.　　This is the same as the light Yu Huaxia expected the exact opposite. After in-depth study, found that at this time only about 5% of the players are such as Guangyu China's expected to quickly upgrade, the rest of the players mostly slowed the progress of the upgrade, in their own level to concentrate on the cultivation of the way.　　Even high-end gamers are content to be "King of the Road" in their own ranks.　　This phenomenon brings two results, on the one hand, a certain number of user groups are very active user activity is very high, pay the penetration rate has also been promoted; On the other hand, due to the overall player group to upgrade slowly, the new content of the expectations of the low, a lot of game players to reduce the loss rate can not be underestimated. Guangyu China or the sacrifice of its "ultimate weapon": interactive stimulation. It has done two things, one is a large number of promotion of practice-level incentives to balance two sets of role growth system.　　Second, the introduction of mentoring system, the use of interactive rules and social logic, so that in line with the light Yu Huaxia expected 5% of the players, led to a lower level of the player to upgrade the level, so that in line with the light Yu Huaxia expected to increase the proportion of the player group, the practice level has become the mainstream role of growth. This period of pressure adjustment is now quite urgent, but in fact the measure was slow in the last two years of the 2007 Spring Festival to October 2008.　　Guangyu Huaxia in the "ask" the social bottom of the society implanted some new rules, making this society spontaneously made the adjustment of the trend.　　Finally, more new version of the game content on schedule, the user churn rate was controlled, the number of new users also gradually increased.　　By October 2008, "Ask" at the same time online has reached 800,000. The slow adjustment to the two-role growth system raises the question of a different growth system that produces an unintendedPlayer behavior, when how to manage and guide?　　"Ask" the product department proposed the integration of two sets of role growth system idea, this idea also got the support of Xiamen gigabit. Thus, in the 2009-year update of the game content, there is a "soaring" system.　　This system is actually refreshing the "ask" world view, under the New World view, the two sets of role growth system has been merged, and then no user-led resistance. At the same time, as a result of refreshing the world view, "asked" from 2009 onwards to launch a long-term "call for old players return" activities, the effect is very good. In fact, calling on old players to return is something that many game makers ' marketing departments have been doing for a long time.　　"Ask" this matter and most of the same type of activities are not the same nature.　　According to the introduction, asked the old players back to the main purpose is to have been familiar with the "ask" players, to provide a consistent with their game habits and preferences, not a complete stranger to the interpersonal community, and the timeline has been forward for a generation, the world view completely different from the fresh game products. "Ask" in this matter does not use the concept of big information. But its operation and Europe and the United States game large data marketing methods similar to the product level is similar to the European and American game timeline evolution.　　This product idea is very effective, in the May 28, 2009 Dragon Boat Festival, the game held in the game festival, "asked" at the same time the online breakthrough 1 million. Warm tip: Players can log on through the mobile phone duowan.cn read more play news. [Page] by the attack and the success of the replication secret this time the peak of online numbers has been maintained until now. In fact, in the recent year, Guangyu Huaxia has been doing a reduction in the number of online users, mainly to fine-tune the economic system and social rules to reduce the production of gold studios and trading profits.　　Guangyu Huaxia chief operating Officer Samnang said the move is a long-term behavior, the current visible effect is to cut some of the virtual high while online number, but this optimizes the game experience of its core players, the loss rate was controlled, previously called the old players are also gradually in the return.　　What needs to be explained is, because "ask" the player usually takes "many open" the Operation Way, its million online quantity level is about 300,000 Mac quantity, namely 300,000 person about simultaneously plays the Bodovan game role online.　　Looking back on the successful process of asking, Vice President Zhu Pingpao that there are three key points are of universal value: 1, as a game operator and its product developers seamless communication and cooperation; 2, excellent user-led and meticulous users of the mainstream user needs survey; 3, consciously guide the player to enhance multiple forms of interaction.　　and Guangyu Huaxia at this time is vigorously promote the new game "Jedi Counterattack", "Soul God of War" and "Heroes 3", Zhu Pingpao that is also applying these three key points. In addition to these three points, "ask" the success of the market period is characterized by its background. If you want to copy the "Ask" success, first of all, see Guangyu China's other game productionProduct。 And in the premise of guaranteeing the basic quality of game products, these three seemingly simple truths can become the essence of the creation of online games, it still takes time to verify.