To the broad masses of CP advice, hope that the hand tour CP can see "The day after Tomorrow of the Sun"

In this spring, the World War II of the mobile gaming industry is quietly brewing, if the 2014-year hand tour market is very fierce, it has to admit that the 2015 hand market will be very tragic, as Ma Yun said, "Today is very cruel, tomorrow is more brutal, the next day is very beautiful, but the vast majority of people died tomorrow night, do not see the day after the Sun ”！ In the small weave, 2015 is the mobile game CP to face "tomorrow night." Hand swim that thing through a period of observation and exchange, at this time, in the direction of product development, to the general CP put forward a few loyal suggestions, hope to help more hand tour CP See "The Day After Tomorrow Sun."

1, the larger CP: adhere to a number of legs to walk, stability and win

For the larger CP, such as the end of the tour, the transfer of the tour of the company, a larger hand tour CP, recommended in research and development projects adhere to the principle of more flowering, after all, has a strong capital and talent advantage. According to the market of a and S-Class hand tour of the income scale estimates, a class not less than a level of hand travel products can feed 3-6 research and development team, so the larger CP adhere to a number of legs ahead of the strategy can basically ensure that they can be small, there are certain opportunities to become.

2, the medium scale CP: Avoids the hand tour hardest-hit, concentrates the fine game

Small series Once with a hand tour CP director Chat, it is interesting to throw out a point of view here: You go to see the market for the next six months to a year of the type of game forecast, which type of game is not the market to do that type of game, specializing in the development of the general market heat biased game type. Because the maximum number of games in the market is far more than the player's demand, the past MT, COC category, knife Tower legendary category, heavy MMO game has fully certified this view. Of course, it is not recommended to do the most optimistic game type. As a medium-scale hand tour CP, there is a certain amount of capital and manpower, but do not do large companies that more than the size of the flowering, so small series recommended medium CP in research and development direction of "choose the game type + quality research and development" path, avoid the hand tour hardest-hit, there are always cakes to you.

3, entrepreneurial team and small CP: "Creative" or no other choice

This view may be "too brutal", but it is largely accepted by the majority of people, depending on the observation of the trip and the interaction with a number of senior games. Because small CP to develop more mainstream hand tour products, whether in technical strength, planning ability, art level, company capital, talent level, are faced with great pressure, it is difficult to compete with the same game products in the market, failure rate is too high. Small series in this said the idea of online games also for the casual stand-alone game, how to do creative products, this small series may be difficult to give the product itself a constructive opinion, but small series want to give the suggestion is "with an open mind to find creative", perhaps a creative game is derived in a social hot spot, and a friend after chatting, An interesting life scene ...

4, focus on vertical: In a game type to do the best

Doing a good job of vertical field here means repeatedly doing a type of game or polishing the same subject (IP) repeatedly. There are three benefits:

1 reduce the cost of trial and error, repeated the same type of game development, can reduce the development of other types of game resources waste, thereby reducing the probability and risk of errors;

2, for the same type of game before the accumulation of a large number of research and development and operational experience, this new game development has a clear help to better and faster to bring new products into the market;

3, reduce the cost of promotion, such as "My name is Mt" and "My Name MT2", the relationship between world and World 2, when a manufacturer repeatedly launched the same type of game, the market and players have formed a "conditioned reflex" brand awareness, the acceptance of products will be greatly improved.

5, the key details: The game pack body as far as possible pressure small

I believe we all know that the larger the package, the higher the cost of acquiring users. However, the size of the hand package and the user volume has no relationship? How big is the impact? According to the data, the user conversion rate of the player decreases with the increase of the hand travel package.

Table 2.jpg

The relationship between game package size and user conversion rate

From the picture, although not particularly large differences, but more than 100M of the conversion rate of the package is 10% lower than the 0-20m package, while the difference between the more obvious dividing line is 80M of the package, 60-80m package of users retained in about 83%, and 80-100m's only 79%, the difference is close to 4%. and combined with the previous period of love game published data report, the domestic installation package in the 10M game download conversion rate of 82% average.

Comprehensive retention and download success rate and other factors, hand travel that point of the proposal is not a game package to control how big, but "without affecting the quality of the game under the premise of the game to minimize the size of the package."

Conclusion

Hope that the broad masses of hand tour CP at the starting line on the lead on one small step.