To turn the mobile IM industry on

Ali Group Chairman Ma Yun yesterday in the "Contacts" activity site, said Ali to do the challenge "micro-letter" is to "make it impossible", for the industry to bring more competition, the mobile IM industry opened.

The importance of Mobile IM "intercourse" within Ali Group has been elevated to a near-extreme. Ali recently not only frequent version of the update, but also intensively through the market, PR and other means of publicity.

However, Ariqiang pushed the "intercourse" behavior has not been widely favored by the industry. In response, Ma Yun said today, 14 years ago, Ali do E-commerce is also considered impossible. Ali to do with the challenge of "micro-letter" is to "make it impossible", for the industry to bring more competition, the mobile IM industry opened.

"Intercourse is to challenge the unreasonable authority of the past." A lot of people say that it's over, and we're going to make it a bubble. Ma said.

Tencent on the mobile internet layout and has advantages, so that Ali began to re-examine their mobile internet business situation and create a sense of crisis. The attempt to have 400 million users of micro-letters in mobile payments and O2O is thought to be the most important force in the future impact on Ali. And is pushing Taobao, Alipay and other business mobile Ali, have to pay attention to the potential threat of micro-letter this force.

The mobile communication tool, which was originally introduced by Ali Group in July last year, has not aroused great repercussions after its launch. This September, Ali invested heavily in human and financial resources to promote contacts. In October, Ma Yun sent an internal mail, requiring each employee to be installed and to win at least 100 friends outside of Ali by the end of November.

In addition to "human flesh" promotion, Ali's various business promotion also began to help the "bundle" promotion. Taobao, the cat in the PC and mobile end of various locations to launch a large number of advertising, for the diversion of traffic. "Double 11" period, Ali throughout the publicity process will be between the "double 11" of the activities of the integration, the introduction of "to send red envelopes" and other activities.

Today, Ali also invested heavily please Feng, Zhou Pen Chang, Guo and other topic stars, for the publicity campaign. Ali also released the latest data on several major wireless products today. According to the official data, the current user breakthrough tens of millions, mobile Taobao cumulative number of users 400 million, daily active user peak of 127 million. Mobile Taobao on the micro-Amoy on the number of public accounts 1 million.