Tobacco category, electric dealer may wish to try

From the different main line, we can see the different development of the electric business. If from the main line of the transaction scale, the dealer's transaction scale shows the trend of increasing year by year. If from the electricity commodity card looks, the electricity commodity card from one to many, from Taobao a alone big to Jingdong, Su Ning, the day cat Zhuluzhongyuan. We can also from the service to improve the degree of storage construction and other main line to investigate the development of electric business. However, one of the main lines that should not be overlooked is the inclusion category of the electrical business. The original Taobao main category is clothing, the original Jingdong is mainly selling electronic products, and suning Gome is home appliance chain, but now these electric Shangdou has become a comprehensive electric business platform, it seems that the category expansion has been completed, it is difficult to have large-scale industries can be absorbed by the electricity business. Is it so? The tobacco category, the electricity dealer may be willing to try.

Two reasons for difficult to enter the tobacco category

Restrictions on laws and regulations: according to China's current law, China's tobacco enforcement is a monopoly system, under this system, the Tobacco Monopoly Bureau of all over the implementation of tobacco sales is a monopoly, from supply to channel, from logistics to retail terminals, all need to be approved by the Tobacco Monopoly Bureau. And the electricity business simply cannot enter the tobacco sale system, even more does not say becomes one of tobacco sales channels. The existence of laws and regulations on tobacco monopoly limits the power quotient to contain tobacco category. However, with the advance of China's legal system, it is not monolithic to sell tobacco by electric dealers.

Rules of trade restrictions: the reason for the implementation of tobacco monopoly, on the one hand, for the national financial needs, on the other hand, tobacco has externalities, such as the damage to human health, especially for the health of adolescent groups, the monopoly system can ensure that young people do not have access to tobacco products. Once tobacco enters the electricity quotient, young people can easily obtain tobacco. Therefore, how to prevent young people to buy tobacco through the electrical business is also the future of tobacco may enter the electricity business, need to consider important issues. In the United States, the purchase of tobacco for the implementation of the real-name, only the accurate registration of age, and at least 18 years old to buy cigarettes. But there are still some teenagers registering false information, buying cigarettes from the electric business platform. How to set up a set of young people who can not buy tobacco through the electric dealer?

Although faced with the above two huge obstacles, it seems that every one is difficult to break through, but whether for the electric business platform, or for tobacco enterprises, there are the impulse to enter the electric business channel.

The impulse of the electric dealer: Huge market scale

Our country has nearly 300 million of smokers, this number and the number of micro-letter users, and is loyal users. China's annual tobacco retail sales nearly trillion yuan, this figure is close to the annual sales of Taobao Cat added. The annual output value of the tobacco industry in our country is astronomical, which is 10% of our annual income. If in today's such an information age, the retail market, the electric business has been all-pervasive, in the face of such huge market scale, the electric business can not be tempted. Therefore, the electric dealer to the tobacco's involvement has the formidable intrinsic impulse.

Tobacco Impulse: Sales brand Double Promotion

In China's current monopoly system, the production of tobacco is restricted, the entire tobacco industry is still under the planned economy, but the tobacco enterprises to cater to the market, has a huge momentum, in recent years in order to expand sales channels, tobacco enterprises at the expense of strengthening the construction of retail terminals. Even for the display of different tobacco brands in a rural shop, the competition for tobacco companies is fierce, which is a good indication that tobacco companies are eager to open up new channels to achieve sales growth. Electricity business, is undoubtedly a choice. In addition, as Ma Yun in the introduction of the cat when pointed out that the cat is not only a product sales platform, but also a promotion of the brand platform. Tobacco companies are facing the dilemma of upgrading their brands, because under the "interim Measures for tobacco advertising", television, radio can not appear tobacco brands and tobacco products, in this case, tobacco companies can only play "edge", through the dissemination of the group name Lenovo Marketing. But there is no provision in the scheme for tobacco companies to be marketed through the Internet. Tobacco stationed in the electricity business, is undoubtedly to enhance the brand a best breakthrough.

The combination of tobacco and electricity business, on the one hand, is to attack the fortress, on the one hand, passion burning impulse, under the deadlock, for a long time, will certainly maintain the status quo. However, we dare not say that this matter can not be made, nor can we say that it will never be done. Opportunities are always there, but often belong to those who are ready at all times.

The language of vulgarity is often the word of wisdom.

This article by the Shenzhen website Construction (http://www.szfangwei.cn/) original, reprint please indicate the source, thank you.