Top Japanese publishing industry invites Dangdang to Japan

Absrtact: Just as the 21st session of Beijing International Book Exposition Grand Opening, the Japanese publishing high-level group to learn from the Dangdang, and to invite Dangdang to Japan to develop, copy China's success model. It is reported that August 26, the Japanese publishing body formed a luxury lineup visit when

Just as the 21st session of the Beijing International Book Exposition Grand Opening, the Japanese publishing high Level Group to Dangdang "learn from", and invited Dangdang to Japan to develop, copy China's success model.

It is reported that August 26, the Japanese publishing institutions to make a luxury lineup to visit Dangdang, the delegation includes the primary School (Japan Book Publishing Association) President, Magazine House (Japan Magazine Publishing Association) president and Kodansha (Electronic Book Publishing Association) president and other publishing giants.

Japanese publishing executives visit the focus of the exchange is to understand how Dangdang in the Chinese market to defeat Amazon. Dangdang is also the Japanese book (Literature, Management, society, publish, etc.) in China's largest sales channels.

It is understood that Amazon is the main electricity market of Japan's website, monthly visits over 48 million people. In the book market, Amazon is a single big, in recent years, other Japanese book dealers have collapsed.

The Japanese publishing branch to Dangdang, due to Dangdang's outstanding performance in recent years. In the book market Dangdang has defeated the Amazon, Ali and other domestic and foreign powerful opponents, to the Japanese side left a deep impression. According to the latest data from the Analysys think-tank, China's two-quarter market for the business of the Chinese trader is the top of the list, with market share leading the second Amazon 15%.

Analysts pointed out that in order to prevent Amazon monopoly of the Japanese online book business, the Japanese publishing industry to China to learn from the success of learning, and the initiative to invite Dangdang to enter the Japanese market, for both sides is actually a win.

Japan is a very love of reading the country, per capita book reading volume of 8.5, and 2013 Chinese per capita paper Books reading volume of 4.77. If Dangdang to enter the Japanese market, China's electrical business internationalization or will open a new page.

Reporter this to dangdang market department to verify, the relevant responsible person said, Guoqing has accepted the invitation, will choose to return to the Japanese publishing industry, both sides are still further communication.

The reporter noted that just one months ago, the head of China's publishing delegation, the State press and publication Administration of Radio, SARFT, deputy director of the Division Tan Bing to Japan, and the Japanese book publishing Exchange "Chinese books into Japan, Japanese books into China" topic.