Top of the search list, and get hundreds of millions of clicks on the video site.

Nowadays, the most fire is to assemble the Korean national goddess June and the youngest Kim Soo TV series-"From the Stars of You", the play is not only frequently in the top of the search list, but also in the video site to get hundreds of millions of clicks.

In essence, "You from the Stars" in itself is a product, and for an ordinary entrepreneur, rather than go crazy chasing the star, as a hot play from a study how to do a good product. How to learn from such a hot Korean drama to do a good product?

First of all, we from the product's functional positioning, content for the king.

"You from the Stars," from the cast, assembled the South Korean national goddess June and the youngest Kim Soo, gorgeous li powder; from the technical level, the scene tall, well-made, belong to the TV series of the first-class level; from the plot, 400 years of love is to let fans chase, And the writer is South Korea's famous writer Park Jine, one of the star writers of Korean TV dramas, his excellent screenwriter ability to take out the picture is true and beautiful, can the audience moved splinters.

Imagine a star is not eye-pleasing, not well-known, the story is not good enough to attract attention, from the functional positioning of products, or content for the king, good products considered it has no spread point, can stimulate the excitement of fans.

Then, who is the user group for your product?

In China, the "Professor of dependence" of the patient team is very large, concentrated in the young people, mainly young women, including many stars, forming a "You from the Stars" product of the user base. As we all know, women's money is better to earn, as long as the woman's heart, do not worry about no money to earn. Insecurity is the world's most common gynecological disease, and the professor came, the ability and calm Obadhai image can always let female fans scream: "Professor, help me!" Therefore, only by clarifying the user group of your product, can we design the product in a purposeful way.

Cinderella's story is so old, remember, the product should be innovative.

First of all, the play has a certain degree of innovation, breaking the traditional Korean dramas "Prince Save Cinderella" "stereotype", opened a new form: "The combination of male God + Goddess." In recent years, Korean dramas have been innovative, has long been not the original kind of "life and Death Love", "Sibling Love". A product, if attributed to the program, it can not meet the needs of users, when creating a new feature out, in order to let users take the initiative to pull out the wallet.

Of course, the bouquet is also afraid of Deep alley, the internet era, marketing channels is very important.

"You from the Stars" in China we see on the Internet, Archie platform of the user base is to watch a security, in the Internet era, network video platform broadcast more easily spread, video platform social sharing platform combination, let this play quickly become a network hot topic, think of 2013 red Rice in the QQ space snapped up, This is a product to choose a booster platform to create a marketing miracle. There are 2013 years double 12 Jingdong sales car incident, the Wrangler chose Jingdong Mall, good platform and product relationship is very important.

What about the publicity? The role of opinion leaders should not be underestimated.

The play in China instant hot, to a large extent with the popularity of many Chinese stars have a great relationship, Yi can static, High circle, Zhao Wei and other first-line stars in the micro-blog to share the feelings of watching and play lines, these stars have millions of fans, it is because of these opinion leaders of the taste of the experience, so many fans follow up to watch, Because the play itself is good, after looking at the recommendation is truly true, fans will be two times to share.

When we're doing our product hype, the role of opinion leaders can not be underestimated, remember last year's Gome online "Nordic net Stone" products, Akon, emergency department female Superman Yu Yu and other opinion leaders of the trial experience, let this product instant hot, although the product in the listing stage is not well-known, but the promotion of opinion leaders, the effect of extraordinary.

Finally, how to build the product's fan base?

After such a hot Korean drama appeared, The big fan group, post bar, star fan site are set up, many are users spontaneously, this is unique to entertainment products, other products are difficult to match, but similar fans, bar, such as the model of the fan base is worth learning, do a product is to love this product fans gathered together , whether it is established in the third party site or the establishment of the exclusive forum, or a dedicated micro-blog, micro-letter account, in short, is about fans, for this special community services, like the millet community, the charm community.

A good product has its own development laws and design direction, that is, user-centric, demand-oriented. Hot play "From the stars of You" can help us to do products when open thinking, from the target user positioning to marketing, the middle needs a lot of elements, each ring is to create a hot factor, entrepreneurs, professors taught you?