Touch Technology Chenhao Zhi: Entrepreneurship is lucky to do the game is happy

March 31, at the Beijing Theatre at the Cocochina developer conference, http://www.aliyun.com/zixun/aggregation/14604.html "> Touch-control Technology CEO Chenhao Zhi delivered a speech." He said that the second half of the year will be a single product monthly income to reach 20 million of the game, multi-platform promotion will be the trend, Android will be the most important channel to increase revenue, and he reminded developers that the market is constantly changing, developers need to be immersed in the development of products to focus on market demand.

Android will be the most important channel to increase game

Chenhao, Touch technology is the iOS platform on the start, and they are Apple fans, but why is the introduction of Cross-platform version? Because the market is changing, all the Chinese developers today will be able to get the revenue from China's Android Market is a month 3000~4000 million yuan. But a successful page-tour product starts at least one months and 30 million, but all of China's mobile developers can earn 30 million in one months. Of course, there are some games in the overseas market, the income is very high. But what if you don't do it overseas? Like some have been on Android for a long time, not making money or quitting. Chenhao said that in the Chinese market, the second half of the year will be a single product monthly income to achieve 20 million of the game. However, to achieve 20 million of the monthly income, the first platform to promote will be the trend, followed by the basic leisure products, recosting products more likely. Android will be the most important channel to increase revenue.

Chenhao said that the fishing talent in the Millet mobile phone installation rate has reached 80%. And the user of the fishing talent of the game like more than he expected, which makes him feel that playing games is very interesting, very happy things. According to Chen, star Tank, God's will, the Warring States and other touch-controlled technology in the past 20 days continuously launched products, of which God's will become the most successful touch-controlled products, Chen not without the proud introduction, this game is a large number of users reflect, very pit dad, because there is a pass, There are a lot of online tutorials on how to break through the game 21. At present this game on-line 16 days time, the download quantity has reached about 1.2 million.

Share Agency Experience

Touch technology in the last year because of the introduction of their products fishing talent and reputation is very dry, the current touch not only to do their own products, but also to do some product agents. Like the recent launch of the "Warring states" and other games. At the venue, Chenhao shared the experience of acting as a product:

First, the success rate of prepaid fee is very low. 50% of the user complaints from the initial operation of the product are payment issues.

Second, black card problem. These games at the beginning of the operation had reached the highest 40& black card rate, now pressure to 10%. Chen said that users in the face of the card and make up the choice of money, recosting users will still choose to fill the money.

Third, the recosting of the game do not take a lucky mind. Apple's ranking rules based on classified weights and active cumulative numbers are more beneficial to light, fun, and user-acceptance products. God's will. The number of clicks on the day is 140,000, by the end of the week, it was the first time. 6, 70,000, compared to other products, its active degree is very high, but why will be a line of drawsomething than down, is because it this period and the previous period of active ratio is low. This means that after the product is listed, your team in the end has the ability to strain the market changes, how to do? Chenhao said that the current approach to touch technology is that on April 2 this day, with 50,000 U.S. dollars, the App store all the ads are touch technology products, but in this case, This is expected to be 30,000 to 40,000 downloads. With 150,000 of the marketing costs to bring a 3, 40,000 of the user volume, traffic sources are very limited. "The promotion of marketing costs, the changing market rules, the limited number of users, we can insist on how long, we do not know." ”

Entrepreneurship is lucky to do games is happy

Chenhao in the meeting smile, his most want to say to everyone is "actually I am also a programmer": 8 years old began to learn programming, 18 years old began to computer, 20 years old began to do projects. But now 14 years have not done the procedure. One of the biggest feelings, he admits, is that many developers, while burying their products, rarely consider market changes.

Chenhao said, at that time, the introduction of fishing Tatsu people, online one months, are not afraid to admit that the game is launched by their own team, "We are afraid of being laughed at, did not play the team to do the game, the heart is very disturbed." "But today the team is proud of the product, because 61.5 million of the activation capacity, DAU is 4.5 million." Fishing This product last year marketing costs reached more than 10 million yuan, China rarely have a team like us, ignorant fearless, various channels of various platforms have to promote, fishing now income of about 15 million. Chenhao that Punchbox first is the developer ID of the fishing product issue, followed by the distribution ID of the agent product, or the name of the advertising platform. At present, there are 50 million advertising resources available in the fishing, one months show 1.5 billion times. He said he did not know before playing the game still need to build a advertising system.

Chenhao The entrepreneurial experience to be lucky. He said the first and most fortunate to live in an era with a master like Mr. Jobs, so we are fortunate to be thankful to jobs, and second, to be able to share with the developers and be open to each other. Finally chose the most correct partners, partners to start a business.