Traditional business owners to enter the electricity business, how to do but can not do

In the past year, every month to visit Guangzhou or Shenzhen, with a lot of traditional business owners to exchange, found that almost all enterprises are beginning to care about the network, have begun to enter E-commerce. But the vast majority are losing money, the result is very painful, for example, a company invested 20 million a year, the results of the net only brought 200,000 sales, and enterprises spent millions of, even their own website has not yet online.

There are three reasons for what happens:

1, e-commerce competition to burn money, too impetuous!

2, actual combat e-commerce talent is too little, be fooled!

3, do e-commerce thinking wrong, will fail!

But what?

There is a small part of the low-key to make money, but their approach is more clever.

1, to avoid the blind construction of a large electric business Operation team Risk

2, to avoid their own direct advertising to burn money risk

3, give full play to the enterprise's own years of experience and resources

What kind of ideas are they taking?

The answer is very simple: Play network brand to build network channels!

If the advantages of traditional enterprises in the product, you let a day to do the production of the factory, suddenly to do e-commerce, this area is too big, the success rate will naturally be very low. So many in the traditional industry to play the very turn of the boss to enter the electric business, with less than a year to toss the fast depression.

Remember: e-commerce He is still business, the essence of business has not changed, but the way of sales.

So some of the more intelligent people began to play like this.

The first step, according to the network demand to build a new brand

Survey the needs of users on the Internet, do not need to find a survey company, but also to buy those who cheat layman's report, the easiest way is to use tools, look at the data.

What tools?

1, Taobao Index

2, Baidu Index

3, Keywords tool

Taobao index, for a certain category of a word search volume, turnover, customer distribution, type and so on data are at a glance. Spend a little time, you can find a relatively large market demand, relatively small competition, but lack of leadership of the small areas of the brand.

Baidu Index is a query Baidu data, through the keyword search volume can also be used as an effective reference. And Google's keywords tool can be based on the keyword query a certain type of products around the world demand.

Step two: Use the network method to build brand quickly

Many years ago, I said that the Internet is the cheapest place to build a brand.

And why?

1. Low cost

2, the effect is fast

After a good brand positioning, it takes only 3 million to create some well-known brands in a year. Of course, the means are important.

What means?

Resolute cannot hard advertisement smash, this money if go to the door to smash, burn not one months.

How do I operate?

Preferred: article

Any method, the hit must be ruthless, the implementation of more ruthless! As long as the hard enough, the effect is beyond imagination.

Two or three days an article, each soft paper 100 news sites, and then with the forum post push again, as long as the implementation of the force enough with, such a year can be the entire 100 soft wen, in a few months, is overwhelming effect.

If the soft text planning in place, and then with some publicity, brand influence quickly came out.

From these angles?

1. News angle: No news to make news

2, customer Perspective: Emotional infection, manufacturing customer Word-of-mouth phenomenon

3, the industry hot: let the brand become a topic of the industry, will naturally become a leader in small areas of the brand.

Most importantly, these soft things will be their own long legs, you may only pay 100 sites, the results may be on thousands of sites have, and most will be one to keep, will be seen.

Zeshun: Weibo

Weibo is now the biggest news media in China, and more and more people like to get information from microblogs and communicate through micro-letters before they get up and sleep and rest.

The use of micro-blog publicity, is now very mature, there is no more to say.

The other way is more, the cooperation is ok! Not many strokes, enough ruthless on the line!

Step Three: Build network sales channels

Build an electric dealer website to operate, no traffic, also tiring. The best way is to put the product on the whole good, brand good, so that others to help you sell. Day Cat can be operated, Taobao can do distribution, other those Jingdong mall, Suning, when, Amazon, only products will ... And so on site, you can supply, or find good partners on the OK.

At this time, you only need to put these channels are all good, do not have to burn your own money promotion, sales naturally up.

Last year in a meeting to see the old horse, he turned out to be a network company, and later turned his company to Hangzhou to do the electricity business, the original use of traditional electric business model, tired of the dead, lost the mess. Later, after using this idea, the company's staff reduced by half, half a year easy to do 50 million sales.

What field to do, can not use the public with indiscriminate thinking to do, or is tired. Change a train of thought, do oneself is good at, let others also do they are good at, cooperation, success is much easier.