Traditional media "envy envy hate" to new media

Summary: CCTV two consecutive days of high-density exposure Baidu to promote the shady, caused netizens to talk and panic: Baidu offended who, so hatred? Some of the sayings circulated on the internet are worth discussing: 1, Baidu punished the reason is CCTV launched the CCTV search; 2, CCTV shouted Baidu to pay

CCTV for two consecutive days of high-density exposure Baidu to promote the shady, causing netizens to talk and panic: "Baidu offended who, so hatred?" Some of the sayings circulated online are worth discussing: 1, Baidu "punished" The reason is CCTV launched the "CCTV Search"; 2, CCTV "shouted Baidu to pay protection fees."

Although this point of view is reasonable, but in essence, as the largest internet company in China, Baidu suffered a crackdown behind the new and old media, the confrontation and contradictions. This is not the war between Baidu and CCTV, this is the Internet and the traditional power of a huge game.

Traditional media "envy envy hate" to new media

The benefit of this extinction is the fuse of contradictions. As we all know, the development of new media advertising market makes the traditional media full of "envy envy hate". Data show that the CCTV 2010 gold resources Advertising bidding total is 10.9 billion yuan, an increase of 1.7 billion yuan up to 15%. A pot full of money.

However, compared to the speed of Internet advertising, CCTV's representative of the decline of the traditional media is indisputable fact. Data show that the recent three years of domestic internet advertising growth rate of more than 47%. In the second quarter of this year, Baidu earnings as an example, Baidu quarterly income of 3.415 billion yuan, an increase of 78.4% per cent. The total income is expected to be around 12 billion.

It can be said that Baidu in advertising revenue has replaced CCTV, become the boss of the media. However, CCTV for more than two consecutive days the criticism of Baidu, caused by the industry concern, but once again proved: in the discourse and media influence, CCTV is still the boss of Baidu-new media to "subvert" the traditional boss of the throne, obviously still need a long and tortuous road to go.

In fact, compared to oil, real estate, coal and other traditional industries, the Chinese Internet from the development of the Decade to the present, can be said to be the most transparent, the least public power impact of the industry. VC system, options, high-speed growth, overseas listing, corporate transparent management, announcement system, CEO, board system ... All kinds of systems and models in line with international standards emerged, in just 10 years, China's internet has been born a lot of good word-of-mouth Internet companies, they become a unique landscape of international capital markets.

The internet is becoming more and more popular in all aspects of society

However, as the internet gradually spread to all aspects of social life, the community of various "germs" and bad phenomenon is indeed in the Internet intrusion. Network fraud, online fakes, internet pornography, Internet underworld ... All kinds of "strange nouns" related to bad habits emerge in endlessly.

Domestic Internet large companies currently serve the number of netizens up to hundreds of millions of, the platform is so huge, all kinds of small problems can not be concealed. However, if the media to attack the Internet with these small issues, Baidu, Taobao, Tencent and other Internet companies attacked to pieces, then the media clearly also entered another misunderstanding.

From the content, CCTV criticism of Baidu's material and evidence is clearly fully prepared, in addition to "fishing law enforcement" way of rudeness provoked controversy, content does expose the Baidu channel some easy to be exploited by crooks loopholes. As the largest and third internet company in the world, Baidu must rethink and upgrade its services to meet the increasingly demanding demands of netizens and the media. But like CCTV's previous reports criticizing other Internet companies, this "nitpicking" approach to death is clearly not enough to reflect the full picture.

Even more frightening is that CCTV financial channel full two days of all the program, dozens of hours of content, almost all in the attack on Baidu a company, such a large area of "objective" report behind, obviously with the change of the old and new forces of the brutal fight means, marking the death of traditional media before the deadly counterattack.

From the stock price, Baidu share price fell 3.6% lower than expected last night, CCTV proving report criticized the damage caused by Baidu is not big. But never seen, the market capitalisation of the first Baidu is likely to be killed in public opinion and a variety of opponents of the conspiracy, but from the trend, Internet users and technology trends still can not be changed, for the new media as a whole, now is the darkest and most of the fate of the dawn.