Trend: Everyone wants to be boss

Absrtact: October 26 News, experienced high bandwidth, huge royalties and other expensive video website, 2012 seems to have set the pattern, will not be too big waves. With the bursting of the copyright bubble, the industry is moving into a new landscape of contention. But the fact

October 26 News, experienced a high bandwidth, huge royalties and other High-cost video web site, 2012 seems to have set the pattern, will not be too big waves. With the bursting of the copyright bubble, the industry is moving into a new landscape of contention. However, the fact is not the case, the video industry is out of the trend of diversification, and the industry is also the undercurrent of competition, surging behind the major "forces" of the secret rivalry, and the secret rivalry also highlighted the industry's new trend of development.

More people to the entire industry to make a "bullish" stance, in their eyes, next year will be the video industry to open the era of profit turning point.

Trend: Everyone wants to be boss

In March of this year, Youku's merger was announced, with the top two companies announcing the merger, the goal being self-evident, and targeting the video industry.

However, although the outside world for the merger of the two almost unanimously optimistic, but the actual effect of the later integration will still be a long-term accompanied by the pain of the process. It's too early to say if you can create a video empire.

And for the second camp in the Sohu video, Tencent Video and Archie Art and several other video sites, through its parent company behind the strong economic backing constantly scouring its own market share. To Sohu video, for example, from the latest ranking of the October video website, Youku's 31.4 million-day coverage continued to lead, Sohu video and Tudou, respectively, the daily average of 22.77 million, 20.21 million of the coverage of the industry second and third position.

Data also shows that Archie, Thunderbolt and Tencent video occupy the next few seating.

In addition, in the "Everyone wants to be the boss" of the pace, there are several rely on video clients to start a video company.

In this year's Internet conference, Storm AV, PPS, pplive, popular four video client companies announced the joint Challenge oath online video. In their view, video sites are still unable to gain profits in the short term, ultimately difficult to achieve. and Storm audio and video CEO Fengxin is shouting "The future of the Internet entrance on the desktop," the slogan.

Of course, in the process, there are some people for the "boss" of the seats and frequently out of comedy.

October 23, Tencent video High-profile claims that it has reached the "211" level, that is, the user coverage of the second, growth first, professional video first. Tencent video to 122.9 million and 120 million weeks to cover users, two consecutive weeks over Youku to become the first video platform. From April 2011 to present 17 months, the flow of traffic from 87.758 million people increased 3 times times to 262.363 million people, growth rate for the video site first, Tencent video "Soar".

However, for such a farce, more rational video site selection laugh. And some people in the industry said that in fact, any company in the industry can pass "slope, vertical ratio, crooked than" to the industry first, the first "than" out itself is a joke.

Trends: Copyright prices continue to fall but the bottom limit

The bubble of high copyright fees is being squeezed, but it will not reach the bottom of the video site, because the film and television copyright party also needs to eat and make money.

In the past more than a year, the film and television play copyright has played a roller coaster, for example, Sohu Video has spent 30 million yuan to buy "new Pearl", Tencent Video has 1,850,001 set bought "palace" ...

Sohu Video, Tencent Video and Archie, with its strong economic backing, have repeatedly chanted copyright costs too high, not to mention the Youku potatoes that have already been listed in dire need of profit, and the combination of the top three alliances and the latter two.

It can be said that under the influence of cooperation and merger, film and television play copyright has a certain fall, but also because of this, some people cheered "film and television drama copyright is to remove bubbles, accelerate the return to rationality", but also the industry in public said that copyright has not returned to a reasonable position, will continue to wait and see.

However, there is a support voice will naturally have opponents, opponents in addition to film and television play copyright party, as well as video distributors such as music, their attitude towards copyright fees will indirectly determine the needs of the video industry.

Previously, in the video network of an event, the music network related to the director has said that the 2012 copyright although some price changes, but not as described by the outside world.

It is reported that the current film and television dramas are zoned for different levels, the audience response to the general film and television drama copyright to come down about 50%, while some of the quality of film and television drama is only a drop of 20%-30%, and there is not much room for decline.

Apart from the film and television copyright and distributors of the threshold, video site can not be a collective group is also a key factor.

Analysts said that in order to more users and traffic, the major video sites will certainly not share their own purchase of all copyrights, some high-quality copyright distribution prices are very high. "This kind of attitude directly determines that all sites are snapping up quality resources, inevitably rising prices," analysts said.

Towards: Usher in a profit inflection point

Now the video industry is popular, "next year will be the video site profit inflection point" of a statement. And this is not as previously seen as a "joke", this claim has been recognized by most of the industry peers.

Earlier, Liu Dele, president of Youku, said the merger significantly reduced the company's costs and that the company's current revenue from consolidation of sales, procurement and search operations is expected to be profitable next year.

Another video website Sohu Video This September has completed the sales force split, which means that the Sohu Video architecture reorganization completed, but also revealed a clear IPO signal, so, profitability will be the thing to do.

and Archie Art CEO Gong, 56 network Vice President Li also expressed such views. Li said in an interview recently, because the video site copyright costs are controlled, as well as the gradual diversification of the content of the site, the future video site overall profit time will be ahead.

Li refers to the homemade drama is similar to the micro-film, such as a short video, the video is easier to gather users in a short time, and because its content is controllable, so can be directed to attract more advertisers.

The data show that homemade dramas can really gather high popularity in a short time. This August, Sohu Video has announced that its homemade play "Cat Queen" total playback volume of more than 180 million; Youku's homemade play "old boy" has exceeded 100 million clicks, 56 network recently announced its homemade play "micro-Lake" series of weekly clicks are more than million ...

As for the domestic a-share listing of the music network naturally no need to mention, its gorgeous earnings has long been the envy of all things. and other different types of popular online, storm audio and video are also in the healthy revenue process.

One side is the expanding advertising market, the other side is the continued lower copyright prices, as well as more popular homemade dramas and columns, and so on, if the video site can be effective in the conversion of popular and traffic, want to exchange for higher revenue should not be too difficult.