TV boxes are starting to go into households.

In the last ten years, May 25, the way we have watched TV shows has changed dramatically-more and more people are used to watching TV on the Internet, and the TV box is starting to go into households. So what will TV be like ten years from now? The chief product officer of Netflix, the US internet TV giant, made his prediction.

In the future, Netflix will have a clear idea of what you want to see before you can figure it out, and you won't have to spend that much time browsing through the endless list of TV programs.

This is the view of the Netflix chief product officer, Neil Hunt, Neil. This is just one of the many predictions made by the thinking-ahead executive at the New York "Internet Week" conference, and no one would be surprised if those predictions come true. If any company knows how to change the way we watch TV shows and movies, the company is not Netflix. At the start of the 1997, it was just an obscure DVD-mail-order company, and now it has become a giant and original content producer in the streaming video industry. Netflix has done more than once to subvert the status quo.

Many tech giants, from Amazon to Yahoo, are fiercely competing with Netflix over internet television, while traditional broadcasters are struggling to defend their traditional business model, but Hunter has clearly foreseen the battle for audience attention until 2025. Here are some predictions he made:

1.48 million Channels you choose

Traditional TV viewers usually find new programs in the channels that best suit their interests. Like the news? CNN may be best for you; Nickelodeon (a children's channel in America) can satisfy you. However, none of these channels can fully meet the needs of all viewers at all times.

Hunter believes that Internet television will change that. Netflix, he says, is working to refine its personalized recommendation technology so that viewers don't have to choose what they want to see from the dizzying list. Instead, the recommended engine for precise tuning will "recommend one or two films that fit their current needs perfectly".

"I think it is possible to achieve this goal." "We've been working on that goal for a long time, and the road ahead is still far behind." He also said Netflix was devoting a great deal of time and effort to building this personalized technology, as much as it did for the video content infrastructure.

2. Hollywood will eventually be free to create

Hunter knows what you're thinking: Most of the shows and movies in Netflix's huge video library are something you don't want to see. "Some people call them rubbish. Hunter Tan Chen.

But he didn't think so. "No bad show." "There's only so many programs that are very loyal to the audience." "With Netflix's personalized recommendation engine becoming smarter, these small audiences will find it easier to discover new content that they find difficult to discover in other ways," he said. He points out that this will give producers and actors more freedom of creation, because they finally have a small audience to accommodate a very personalized distribution channels.

"Internet TV can host these small programs. "said Hunter. This, he adds, has allowed movie and television programmes to flourish on Netflix, which may be difficult to match on traditional television. The Square, which reflects the "Arab Spring" movement, is a good example-"It has been a great success on Netflix, but it may not fundamentally be a traditional TV." ”

Internet television has also freed producers from the traditional forms of television. On the traditional TV, they only have half an hour or an hour of time each week to attract viewers, but on the internet, TV sets "can be long and short, and will not make you wait for the next episode, because you can watch the next episode directly." "In the end, you don't even see TV programs as TV shows. "The program we're watching today isn't the TV show your parents were watching." "By the year 2025, your children will be surprised to see the show," says Hunter. ”

3. Television advertising will eventually disappear

Netflix has proved that business can be bigger without advertisers, and program subscriptions can be independently. This means that the boom in internet television could herald the death of traditional television commercials, which could change the financial picture of the entire advertising industry over the next 10 years. "This pattern of no advertising seems to be well received by the audience. "We have to think of it: in 2025, Geicos (de-si cleaning equipment) and Wendy's (Wendy Hamburg) and Chevy (Chevrolet) will have to find other places to advertise." ”

But there is another possibility: the recommended technology can also help internet TV service providers to present more targeted personalized selections to viewers. "If you're ready to buy a Chevy car now, maybe you'll just see the Chevrolet ads." "Hunter said. This means that viewers will see fewer ads, and advertisers will be more targeted to target advertisers.

4. Netflix or live sports events

This may not have been one of Hunter's predictions, but when a listener asked Hunter if we could watch live television and sporting events on Netflix in the future, Hunter said we should "wait and see".

He pointed out that the live sports events on Netflix would change the company's economic situation. "Sports programs will eventually be sold to the highest bidder. "Netflix doesn't have a prominent advantage in this area," he explains. But he also said that as Netflix continued to grow, it would not rule out the possibility of buying live sporting events in the future. If that's the case, the traditional TV industry will have a bigger impact, because sports events are a big reason why many people still haven't given up cable TV.

5. Everyone will have smart TV

"In 2014, internet TV sales will reach about 100 million units, that is, about every three households with broadband Internet access, and everyone will have smart TVs by 2025," Hunter said.

The future competition will be spectacular, with cable companies, Netflix and other internet TV service providers, technology giants such as Google and Apple, and television makers such as Sony and Samsung all involved. Innovation in Smart Television will usher in a golden age as strong rivals strive to attract the attention of their viewers.