"Twelve-Five" period, the emerging cultural industries will continue to maintain rapid growth trend

At the beginning of this year, the national "Twelve-Five" period of cultural reform and development planning outline, film production, animation, games and other emerging cultural industries have been listed as the next phase of the focus of development objects. Statistics show that the National film industry box-office receipts reached 13.115 billion yuan, an increase of 28.93% from last year. Total revenue, including box-office sales, is expected to reach 30 billion. China's animation industry in the past year has also completed a substantial increase in the total output value of 10 billion yuan, on the basis of existing growth, animation industry will be targeted at the "Twelve-Five" end of the industry to add more than 30 billion.

As the most active part of the emerging cultural industry, China's online gaming market reached 46.85 billion in 2011 and grew by 34.4% over 2010. "Twelve-Five" period, the entire game industry target revenue will reach 200 billion yuan. In the face of this number of opportunities and challenges, online games will assume the most important task. and the entire industry along with the perfect World, NetEase, Sohu and other original leader of the trend of the adjustment, and presents three new features.

Product research and development return to the game essence

According to the National Press and publication Administration data, 2011, the number of domestic new games to reach 184, for the history of the most, and the corresponding, is the same high rate of new swim. Earlier, media reported that in recent years, the death rate of new online games is as high as 50%, while nearly half of new games live less than one year. It is reported that these "short-lived" works of the development of most of the time not more than 2 years, and some even only spent a few months of developers, and the player met.

Analysts said that the development of large client-side games requires a high cost of human and time, assuming the use of existing business engine, with the development of first-line manufacturers to rebuild an upper-middle level of new works, at least 3 years to spend more than the time. Those from the project to the listing as long as 1 years of time of the client online games, if not change the skin, plagiarism, it must not meet the market demand for "semi-finished products."

Since 2012, the domestic original net swims the enterprise to lengthen the research and development time of its masterpiece invariably. Although the player's expectations have been very high, but such as "Smile Proud", "Saint Champion Star Online" and other domestic blockbusters are not eager to market-oriented, but in the research and development phase to strive for excellence.

Perfect World Zhouqi said, Chinese games return to the essence of the game, the introduction of real fun products, can really let China's gaming industry has a long lasting vitality and competitiveness. "Insiders believe that with the market development into a stable period, players on the online game products more and more high demand, online games to make fast money era has passed, return to the essence of the game is not only the needs of the players, but also the Chinese online games to maintain high-speed growth of the only way out.

Relying on classic cultural works

Early domestic such as "punish the Fairy", "Dream West Tour", "Perfect World", "Tianlong eight" and other successful original works, have borrowed all kinds of classical literature works. These online games still as the main products active in the market, in addition to excellent production level and good balance, they themselves have a complete storyline, and rely on cultural elements to recruit a large number of fans.

Today, the adaptation of classical literary works is still the first choice of domestic original manufacturers, upcoming listing with the players to meet the "God Carved heroes", "laughing and Proud", "Days against the Day" and other online games have maintained a very high level of attention to the players, long-term occupy the major games look forward to the position of the rankings before the test.

Zhouqi, president of the perfect World Interactive entertainment, said the entertainment products had obvious cultural labels. "On the one hand, we want to develop our own games with some of the characteristics of traditional Chinese culture, on the other hand, objectively speaking, most of our games are in Chinese culture background."

In addition to Chinese traditional literary works, the online games in recent years also try to make movies and anime as the background, and the cultural scope has expanded to the world. A foreign web game called The Avengers Alliance relies on a very high level of attention to the same movie, with a peak user exceeding 15 million. The perfect world at this level has made a more bold attempt, it not only won the world famous anime "Holy Warrior Star" adaptation rights, and in the original on the basis of re-creation, to create the world's first genuine Paladin online. According to the reporter understand, the work of the creation process has been the original author Kurumada is the full participation of the United States.

Cross-platform trends are obvious

Another obvious trend of domestic net swims market is cross-platform. In the 2011, the mobile Internet and web games both achieved a burst of growth, cross-platform technology began to be widely concerned, to 2012 years, there have been a number of online gaming manufacturers began to introduce this technology in the research products, trying to be able to launch a product at the same time the client online game, web games and mobile games.

Zhouqi, president of the perfect World Interactive entertainment, said Cross-platform is the future trend of online game development. According to media reports, due to the advantages of the engine, the perfect world in the future of the upcoming "Condor" is very likely to become the first to achieve the bottom of the interoperability of the cross-platform products.

In fact, the perfect World's "Dream 2", players in addition to the "dream of the Fairy" before the account landing, but also through the heart of micro-blog account, Tencent Weibo account and 360-account direct landing game.

Analysts believe that the perfect world in the "Dream 2" on this attempt, not only for the players to facilitate, but also a great extent to expand the new user channels. It is worth mentioning that this attempt also provides a technical basis for the future exchange of online products to realize cross-platform data interchange. It can be foreseen that a game at the same time in the large client platform, web platform, mobile platform to achieve interoperability of the era is coming.

In this process, the industry is also constantly adjusting and changing. In the recent three new features of the gaming industry, it is clear that there is still a huge potential for growth.