Twitter buys zipdial and pulls users offline

On the evening of 19th, Twitter unveiled the acquisition of ZipDial, a mobile platform marketing company in India, and hopes the acquisition will be more beneficial to people around the world, especially in large developing countries. Industry insiders believe that the acquisition will not only bring new users to Twitter, but also increase advertising revenue.

Twitter wrote on the tech blog:

Over the next few years, billions of people will be surfing the internet for the first time, as in developing countries such as Brazil, India and Indonesia, where more people are exposed. And these people, the first time the experience of the Internet will occur on mobile devices. But the cost of surfing the internet will prevent them from experiencing the real glamour of the Internet. Twitter's collaboration with ZipDial has made it easier for this segment of the people to reach the Internet.

By increasing the number of users through partnerships with Indian companies, Twitter's intent is clearly to raise advertising revenue. And that's what it has to do, because investors are worried about the growth of Twitter. Twitter stocks fluctuated wildly, up to 37.31 dollars. And his CEO Dick Costolo has sold his shares recently. The negative news from these forests has allowed Twitter to find ways to "stabilize" investors.

People in India generally use the means of dialing a telephone ring (call each other, but the other party does not answer or hang up) way to convey information. For example, ring the family's telephone to report the peace and so on. And the ZipDial platform lets the user to the merchant ring the way, conveys the purchase interest, but the merchant sends the product information through the short message. As a result, consumers are completely free to get product push services. The platform allows the user to ignore the interface and interact directly with the content. Twitter praised the platform for combining text messaging, voice, mobile networks and apps to pull users offline (offline to online).

ZipDial users participate in the marketing activities of publishers or brand marketers in a free manner such as bells, a business model that caters to local needs and conforms to user habits. Perhaps people in the United States or the developed world seem to be a very troublesome thing. Twitter says the interactive approach is ideal for some users who are less connected to the Internet.

So far, Twitter has not announced the purchase price. Although there has been news that the acquisition price will be between 30 million U.S. dollars to 40 million U.S. dollars. Twitter has been working very frequently with zipdial over the past few years. For example, Bollywood movie promotions, Indian elections and some election activities in South Asian countries. It's clear that Twitter wants to get new users through zipdial, whether it's using zipdial to access sporting scores or users who get movie information.

ZipDial and Twitter have similar similarities, that is, to let a large number of public figures become registered members. Like actors, politicians and athletes. Twitter says it will serve more and more people by acquiring ZipDial.

According to GMSA data, India has a population of 1.26 billion, of whom 32% of the 405 million people have mobile phones. In addition, Twitter created a new office for ZipDial in Bangalore, India. ZipDial's investment companies include Blume Ventures, Angelprime, Yournest Ventures, Mumbai Angels, Jungle Ventures, Unilazer Ventures, And the incubator company startups.