Uber and easy to merger negotiations, what does it figure?

"If you try to turn right when you're supposed to turn left, there may be a miracle" (The movie "Go left, go right"). When "Meet people slept" easy to use car in five years after the reincarnation of another turn, finally found the zenith but also gu vacant Uber.

According to the industry, the merger talks are not groundless.

Uber picture what?

Uber's success has both internal and opportunities. The history of the taxi industry will inevitably face changes, not individual foresight, when the 2009 Travis Kalanick and friends Garrett Camp in their own backyard brewing changes in the world, the industry's own redemption in fact has long since started. In March 2010, Sense NX released a taxi software Cabsense, by bringing all New York taxis online and combining GPs to boost operational efficiency, it appeared even 3 months earlier than Uber's debut in San Francisco, but finally uber its technology, marketing, The natural blessing of public relations and mobile Internet innovation has won a less intense battle.

Unlike the world's galloping, what really makes Uber elusive is the Chinese market, Uber and Tesla, two of the most energetic and even awe-inspiring innovation companies in the US, who are as docile as lambs in the Chinese Internet ecosystem, where technology and ideas are high, leading to lower-than-line contacts. In how to express themselves to consumers, there has always been a sense of the diaphragm, the Chinese innovation Company obviously more experience.

Uber China's pain point is not at the driver level, although the concept of private car operation has been hit, but as the originator of the Uber has long accumulated a complete set of coping mechanisms, will not be under pressure in the short term. The driver is a group of profit, in the "Monthly over million" this true and false difficult to distinguish the whole of the happiness, without Uber, drivers themselves will complete the process of self persuasion, not to mention only to work itself, Uber driver's existence does not lose the market any car brand. Easy to use the car is China's oldest vehicle company, but in the source + drivers and no specific advantages, Uber will not be in love.

We don't know Uber's new customers get the cost, but the certainty is that its pull is not successful, Uber's clients seem to always be the small handful of its aura, and there is no intersection with the lives of most people, which will lead to the superiority of the minority, much like Tesla and Apple in the early days, On the other hand, they will be self-inflicted. Uber marketing is not a nesting mortar, sometimes spell high color value of the driver, sometimes show a little fresh, promotional activity is very high frequency, but the arrival rate of transmission is quite limited, in the search for Low-cost, high transformation of the transmission channel, Uber still not to the point, but this is not easy to solve the problem.

It is difficult to find the "happiness" that Uber can get in this potential flash-

The basic focus may be on increasing market share after easy access to the car, which is strategically important for the critical 2015-year sniper drip and the recent momentum of the limousine service from car rental companies.

Second, it might be advantageous to find a balance in a variety of industries, Uber has been exploring the full travel platform model, has a strong interest in a variety of travel patterns, in the future it can and easy to use the car differential development, in order to the vehicle source and the driver's competition to stabilize from carpool, peer-to-peer car rental and other emerging business impact.

Easy to use the mind course of the car

Easy to diligent and lonely in China's car market for many years, but the brutal fact is that it did not start the market.

Easy to stick with its work is not directly proportional to the opportunity to enter the taxi market is not too late, but immediately after a drop of such a tough opponent, an angry hit the Hornets, the latter quickly by the rapid incorporation, especially after Tencent and Ali's mobile payment war, any innovation companies want to be independent confrontation with Bullu, the results will not be wonderful. In difficult circumstances, easy to sting and survive, until its driving service in the Shenzhou rental access to support, in early 2014, easy to get Ctrip received a 60 million-dollar B-round investment, and then get the map as the core Baidu mobile traffic support, is the most difficult period.

All along, easy to use car marketing and subsidies are very large, to this extent suffered a considerable loss, but it did not become the industry's phenomenon-level companies, especially in the droplet fast fit, Baidu investment Uber, car rental companies have entered the big background, there is no stable feelings of the easy to heart is also logical.

Easy to use car and Haier joint venture to promote the sea easy to travel appoints plan, in fact, is the car version of the financial leasing, a lot of rental companies have it as a profit magic weapon, but the real continued to do less and less, because the market is immature, the financial system lacks support, procedures are too complicated, down payment and difficult to achieve competitive , and there are contentious cases of huge leases. Appoints easy car to promote the concept of private cars, can be regarded as a reaction to the existing car model, although conducive to rapid expansion of the vehicle source, but can not fundamentally solve the car ban on the policy restrictions.

Easy to appeal should be more capital level, similar to the Ichi car such a pluralistic dream, inseparable from a strong partner, if the marriage with Uber, easy to use the natural liberation of the car over the years to fight the exhaustion of independence, Of course, this kind of marriage also means giving up the dream of becoming another 40 billion miracle creator and Chinese Uber.

The attitude of the witness and his predecessor

If one day easy to and Uber really hold hands, Baidu is certainly the witness, in addition to Ctrip, Baidu has been easy to use vehicles to provide mobile access resources, but over the years under the weight of the competition, easy to the user size and brand influence has not been promoted, so Baidu overweight in the Chinese market acclimatized Uber, For Baidu, of course, hope that two companies after the merger can give birth to a travel service of the Big Mac, this will not only to complement the direct number as the core of local life services, but also conducive to enhance the competitiveness of pay, to curb Tencent and Ali's advance.

Ctrip is now easy to use the car 20% of the equity, its platform is also easy to use car diversion business, but OTA is concerned about the platform to maximize the benefits, will not discriminate, so Ctrip's attitude towards this marriage should be Wucken.

As for once and easy to the drop of gossip, now the most important thing is to complete with fast integration, control has mastered the market share, would not like to ask for advice at the wedding, jump to blunt: I object.

After marriage?

We do not know the expectations of the future after the merger, but Uber's appeal should be the rapid promotion of China's business, to get rid of the past that small rich that Ann, show superiority of the strong mentality, the evolution of China's travel innovation faster than many people expect, leaving Uber time is not much, easy to be bite, no retreat. Would such a one-sided desire lead to a rich and wayward Big Mac? The answer is vague, because this is never a Uber style, Uber's belief in product philosophy is the ultimate user experience built on technology, with 3000 of people's technical teams doing miniature optimization for user needs every day, and how extremely fine research matches--which is very different from the social service concept that is highly valued. , easy to the eyes of the travel service is completely open, without too much systematic intervention, so it always does not adopt more efficient dispatch mechanism, but stressed that users should be free to initiate the needs of the driver's personalized service to meet.

The combination of Uber and the two companies with different philosophies depends on how much compromise they are willing to make for the real needs.

is uber+ easy to be a threat to other car brands? The answer is also in the negative, in private cars do not allow car services under the policy restrictions, in addition to the formal leasing company, subject to the driver and drivers of the bottleneck, the business can not occur explosive growth, Uber technical advantages into productivity is still time.