Underwear can also be High-tech? Men's underwear electric goods brand Mack Weldo

It's a problem for most men to buy comfortable underwear and not to shop.

Mack Weldon is a new york-based men's underwear Electric dealer, featured with comfortable tailoring and with perspiration, deodorant, anti-static functions such as personal clothing, the current sale of products include men's underwear, shirts, t-shirts, socks and so on.

Yesterday, the company announced a 4 million U.S. dollars in a round of financing, investors include RiverPark Ventures, bridge Investments, and lyrical. Meanwhile, former New York Barneys (famous upscale department stores) and J. Crew CEO Howard Socol will join the company's board of directors.

Hi-Tech is Mack Weldon is different from other underwear electric dealer's an important element, concretely manifests in two: first, the fabric has added the silver fiber; the second is the distribution center is operated by the robot. Silver is the high-end line of Mack Weldon, taking the lead in using the x-static XT2 Silver Fiber Technology: The pure silver will be injected into the man-made fibers in the course of the ladder. In daily life, silver fiber fabric is mainly used for the production of maternity radiation clothing, but in addition, silver fiber because of strong anti-bacterial and odor resistance, but also often for the astronauts and field troops for a long time to be free of washing use.

These also determine that Mack Weldon's pricing is higher than the average popular lingerie brands such as Hanes, jockey, and founder Brian Berger believes that the brand's target group is 25-45-Year-old men who are willing to pay for high-quality underwear, and that the brands they consume should be Ralph Lauren, J.Crew, Brooks Brothers and so on, and Mack Weldon's advantage is that quality is consistent with these brands, but the price will be more pro-people.

As a result of the use of Kiva BAE Robotics, Mack Weldon Warehouse products are placed on demand, the best-selling goods will be placed in the front of the warehouse, the less popular products will be automatically stored in the rear, so that a single view, just save a few seconds, But overall it's been a lot more efficient. Concrete how to operate, look at the video at the bottom at a glance.