Unique Duck neck chain leading brand

Absolutely taste as the chain leader of the Duck Neck brand, in the competition of the brand happy enclosure, seize the market pay attention to "fast and stable." It takes Hunan Changsha as the origin, expands rapidly outward. Groping in the 2005, the expansion of the 2006, 9 years later, the company under the jurisdiction of central China, South China, east China, southwest, north China and other more than 20 markets with molecular companies, up to now, the total number of stores in the country has more than 5,000, ranked first in the same industry, and set a 4 billion annual retail size. A small duck neck out of the world, incredible business miracle, and behind this, but it is the absolute taste of the Enterprise Mission: "Committed to making the public the most convenient access to safe, healthy, rich characteristics of food, enjoy the life of passion and joy." Hard-working people, through their own breeding base, since the construction of production plants, standardized production, the whole cold chain distribution, coupled with the fine and scientific management of the franchisee, to create the country's largest leisure cooked food chain monopoly network and production system, so that fresh and spicy delicious spread throughout the Chinese land, conquered hundreds of millions of of consumers, More created today's duck neck chain giant! As we all know, the nature of the chain is replication, and the premise of replication is the standardization of products, operations and management. Only standardization can enable enterprises to replicate the local success model to the whole country, in order to form a spark prairie. What is the secret to the success of this fast-moving reproduction? Standardization of production and distribution is the core of the person said: "First of all to ensure that the product can be copied." Standardized product production process and time, creating a unique flavor today, "it is understood that the taste in the production process to undergo dozens of procedures, all processes are standardized to ensure that the product's taste and quality." It is reported that the taste has been spent nearly tens of millions of dollars, the development of advanced production lines to the direction of industrialization to support the mass production. In order to ensure the taste and safety of products, the first taste with the domestic professional logistics business cooperation, the use of cold chain logistics, all products are used refrigerator car distribution, delivery time and scope have strict provisions. Products sent to the store, all products quickly into the food freezer, temperature and humidity strictly controlled in the standard range, in order to ensure that customers can taste the fresh delicious. Advanced organization and management system is the key flavor is currently the only full import of the industry in the Global 500 enterprises to adopt the SAP-ERP information Management System Enterprise, only this one cost tens of millions of yuan, the system can complete from the upstream raw materials procurement to the downstream terminal sales of all aspects of data management, In the comprehensive introduction of information management system has invested nearly billion dollars. The most difficult chain enterprise is the management of terminal stores. Absolutely taste the franchisee's management is very strict, each region has set up a special franchisee management agencies. Before joining, the taste will be the franchisee to carry out the conditions of audit, through the franchisee in accordance with the standard provided by the site selection, select the site, by the taste of home evaluation. After the assessment is passed, the flavor provides comprehensive design drawings and sales forecasts. After that, the franchisee and its hired salesperson to carry out business philosophy, store management and sales skills training. When opening a business, the franchisee must follow the requirementsDo promotional activities. In addition to the opening of the preparatory process and the operation of the mode of management, absolutely taste of the franchise shop will also conduct regular supervision and training. Absolutely taste in charge told the author: "Every city, the taste will first Open model shop, do a successful, have the effect, and then develop franchise chain." Each step has a mature operation routines, if the franchisee in full accordance with our requirements, the basic will not lose money, generally in about 12-18 months to recover investment. "The sustainable development of talent training mechanism is to ensure that in the franchise chain-type enterprises, management, products can be replicated, people how to replicate?" The standardization of corporate culture and management model copied to all parts of the country, is a unique commitment to talent building the best exploration. For sustainable development, the cultivation of talents will not be neglected. Based on this premise, the taste of a few years ago began to create their own enterprise university. Through the internal enrollment selection method, the middle and senior management cadres are trained systematically. On April 25, 2013, the School of management in cultivation, impetus, influence three dimensions of the review, won the unanimous approval of the judges, and Hewlett-Packard Business School, McDonald's China University of Hamburg, Wanda College, Tencent College, Liang College and other corporate universities won the "2012 Chinese Outstanding Enterprise University Elite Award." The winning of this award means that the Management college has built a better platform for the staff's career development and quality promotion, and will also be the driving force for the implementation of the company's strategy. At the same time, the school has also exported excellent management talents and courses to the franchisee to create a more lasting, more efficient and more unique franchise mechanism. These management personnel for the franchisee to bring the standard franchisee service and Training system: standard service training, business skills training, standardized store management, the whole track guide, to enhance the franchisee's sales competitiveness, while allowing consumers to enjoy high-quality food, services and fresh and comfortable environment. Dare to reform and innovate the marketing concept is the advantage with the Electronic business platform increasingly into the lives of ordinary people in every corner, absolutely taste duck neck in the exploration of E-commerce never stop, as the duck neck chain industry leader, the use of rich network architecture to expand the platform, the current has a unique cat flagship store, Beijing East flavor official flagship store, such as numerous online channels , so that the network marketing and offline activities closely with, bring to different areas of netizens will be the same fresh spicy, more chew the more delicious feeling of super. Although it is a traditional food brand, early in the "mobile internet" embryonic early stage, the taste has been smelling the business opportunities, bold attempt to O2O marketing, creating a new model of traditional food industry. The use of Sina Weibo, micro-letter public accounts, Micro Amoy, Tianya Forum, and other new media marketing methods, to strengthen the depth of communication with consumers, to seize the minds of young consumers, let them in a convenient, customary way to interact with the brand to enhance customer experience and stickiness. The duck neck from shopping to consumption through closed loop, multi-channel joint. Not only is the store and the store union, the city and the city Union, but also with Amoy Baowibo, the payment Treasure Mobile application and so on platform Union, the line on-line union, complementary advantage. As the move pays to goInto people's lives, the absolute taste will be offline business opportunities and the Internet, let the Internet become the front line trading, attract mobile users, smile proud mobile network shopping market. There is a little, dare to try new thinking, let the taste of the pioneers of the fruits of victory. After nearly two years of micro-marketing activities, the unique duck neck Micro Amoy account has won 610,000 of the number of fans, Weibo account number of 350,000 active fans. Four unification is a magic weapon "unified store image, unified management system, unified delivery system, unified brand Promotion", these four unity is the taste through years of chain Operation summed up four win magic weapon, but also lead the development of China's food chain behavior guidelines. People eat for the day, in China's vast land, the success of the chain operation symbolizes the success of the enterprise. As a chain leader of the duck Neck brand, the growth of the flavor can not be separated from the market's favor, the trust of consumers, the honor is inseparable from continuous innovation and development. The owner concluded that the future, the taste will continue to work as a good industry benchmarking, service consumers, with its authentic taste, quality service and excellent chain business model for social development to make greater contributions.