User segmentation and data management is the direction of microblogging business applications

Micro Bo in full swing, micro-bo hot to make micro-blog marketing into the implementation of network marketing in a popular or even necessary choice, in the past year each http://www.aliyun.com/zixun/aggregation/8999.html "> Microblogging platform to aggregate a large number of enterprises, these enterprises in the micro-blogging platform to implement a completely different operations, and ultimately through micro-blog marketing to bring the desired effect of few enterprises, the vast majority of enterprises in the micro-blog action can only be called once involved. Different from network advertising, microblogging marketing needs is a flexible intervention and guidance, it is difficult to achieve through standardized operation of the marketing behavior, can not be replicated, and difficult to manage. It is precisely because of this factor, relative to the company's high enthusiasm for participation, microblogging platform is still not targeted at the enterprise clear, effective charging mode.

It is obvious that the traditional display advertising will not be the micro-BO platform to the enterprise charging means, micro-Bo's own operating mechanism and display advertising is a pair of contradictions: a Shou personality, a search for common characteristics; a soft transfer, a hard to promote; a random, a standard operation. But on the other hand, Weibo has users, have the attention degree, has the user stickiness, has the ductility, but charges to the enterprise must need the standardization effect consideration or provides the standardized operation, the project type service is not a microblogging platform should provide, that aspect superiority in the third party company.

Microblogging platform to the enterprise charges, need to provide the implementation of standardization, so that the cost of enterprises to form a normal. At this stage of the general Judgment, user segmentation and data management will be the microblogging platform to the enterprise charges the first direction.

Micro-BO users a large number of users, each user on the value of the enterprise is different, need to provide the service content is not the same, the first enterprise to be able to different types of users to implement the classification of management and tracking, it is possible to realize the immediate discovery of user needs and provide targeted services. The amount of data on the microblogging platform is unusually large, at the same time, there is a strong personalized features, each user attention and release information is different, face a large number of characteristics of user enterprises in the implementation of micro-Bo marketing difficult to one by one grasp, the existing micro-blogging attention mechanism is difficult to enable enterprises to track the user's dynamic information, Not to mention the provision of targeted services based on different information. Micro-BO Enterprise application of the first solution is to refine the user's needs, to achieve different types of long-term tracking, this only a complete set of management platform to be possible to achieve, this standardized management platform is to enterprise charges a strong basis.

Data is the most important support for enterprises to carry out marketing action, and there is the data to evaluate the cost and benefit, so as to have a numerical expectation. Micro-Blog enterprises and users of long-term dynamic interaction, can precipitate a large number of data, the existing microblogging information retention mechanism, can not allow enterprises to analyze these data, refining. At this stage, enterprises can not provide enough operational personnel to specialize in micro-blog marketing, fewer people face complex data, and only through technical means to achieve data management can reflect the value of data.

User segmentation and data management need to have an independent management platform to achieve, to provide enterprises with a different user's micro-blog management platform is the first step in enterprise application, both of which can be standardized operations, diverse applications and access through this management backstage to implement (Shenlu Administration/text).