User thinking in the age of large data

The change of times, inevitably will bring many social changes, the arrival of large data era, but also let this change to more rapid. Internet http://www.aliyun.com/zixun/aggregation/8363.html "> only fast and not broken rhythm, disrupted the logic of the original business evolution, so that business participants have to face unprecedented changes to accelerate the adaptation of the Times, So in the big data age, what kind of user thinking should retail enterprises have?

Users ' thinking in the age of large data is not the same as "user-centric" under Internet thinking

No accident, a mention of user thinking, many people immediately associated with the internet thinking. Indeed, in the Internet thinking, the emphasis on users is to user-centric, through free, even subsidies and other ways to effectively meet the needs of users. In fact, this is why traditional retailers have been considered to be subject to the so-called traditional thinking, because there is no such free, subsidy of the courage, so in most cases, can only hope that the Internet thinking sigh. So what is the mindset of the user in the big Data age? What's the difference with Internet thinking? First of all, we do not deny that the large data era of user thinking contains the Internet "user-centric" thinking content, but its emphasis is not the user access method, but the user's mining methods, The use of large data technology and analytical tools, a deeper understanding of users, and thus form the user's comprehensive, detailed, accurate knowledge, on the basis of the knowledge of the user accurate marketing or acquisition. In other words, the user's thinking under the big Data age makes the user-centric focus more accurate under the Internet thinking.

Based on the "User portrait" of the depth of insight, so that the large data era of user thinking more in line with the needs of retailers

Most traditional retailers because of the "free, tyrants subsidy" approach to deliberate, so the total feel can not really understand the internet thinking "truth", but the internet era has come, the user-centric have to face, the traditional retailer must make changes, so in the IT and Internet technology, driven by the development, The user's thinking under the large data becomes a kind of "internet" thinking mode and actual experience which conforms to the traditional retailer's demand. Large data system under the user thinking is actually "user portrait" the most core and foundation, through the online, offline, trading, interactive and other structured and unstructured data, so that users more complete display in front of the enterprise, who is the user? Where is he? How do you reach her? What product does she need? What channels does she buy? How does she have to buy habits?......, in front of the complete "User Portrait", retail enterprises relative to the face of "naked swimming" users, what users need, how to obtain, how to marketing at a glance, the advent of large data era, so that the user portrait has a foundation, the user portrait of the perfect more let the retailer has a chain of wiring and offline, The possibility of using the Internet for commercial operation, the era of Internet operation and management of traditional retailers is really coming.

The advent of the large data age, so that more fragmented data have the value of use, but also to traditional retailers with the internet era of "user-centric" mode of thinking. With the Internet and the development of large data, the future of "user-centric" will be interpreted more perfect.