Valve free game to earn billions of but is supported, domestic game should learn

Valve free game earned billions of but was embraced

Forbes reported today that Valve is worth 3 billion dollars. Forbes has interviewed anonymous "insiders", stock analysts, investment bankers and technical analysts. A comprehensive look at Forbes ' report is quite authoritative.

Gabe Newell, co-founder and general manager of Valve, is said to be among the world's richest billionaires. Newell owns at least 50% of Valve's equity, which means his net worth is at least 1.5 billion dollars.

Forbes also revealed that today there are 1226名亿万 millionaires alive, of which Newell ranked No. 854 place. Newell will also be the 25th in Forbes magazine's annual billionaire project.

This leads to our problem, where does the valve money come from? What makes this triple-A-a-few companies a lot of money and not to be blamed? (EA, dynamic visual, Ubisoft all indicate lying gun.) That's right! I'm talking about you! )

This will refer to Valve platform steam and its important God as "Legion Fortress 2".

"Legion Fortress 2" a glorious Life

Looking back on history, October 10, 2007, Valve the work in its most classic "Orange box" packaged sales. Six months later, a single edition was released on the PC. Then the work began its glorious life.

In the 4 years from 2007 to 2011, Corps Fortress 2 has maintained more than 20,000 of the online population. During this period, Valve has made more than 100 upgrades and improvements, joined hundreds of achievements, goods, weapons, and creatively joined the luxury "hat" system in circulation throughout the steam system.

Joe Ludwig, Valve's engineer, spoke about the work at the GDC conference, saying that every time this free upgrade, improvement, and promotion attracted a large number of new players, and a large number of dollars.

Let's look at the Magic of Legion Fortress 2 in detail. In the September 2010, Valve opened the landmark "Mann store", where players could buy important weapons, luxury "hats" and user-made maps that had to be unlocked to achieve milestones.　　Once the Mann store was opened, the Army Fortress 2 immediately increased its revenue by 4 times times. In June 2011, the Legion Fortress 2 was officially turned into a free game, and revenues were immediately doubled 3 times times. "This has never happened in any game that has been running for a long time," Ludwig said. ”

Unique operating mode player self-control

In fact, it really happened in the Regiment Fortress 2, the reason is obvious. Valve devoted a lot of attention to the player community and made a lot of improvements based on feedback from the players. It also created one of the most important profit models in the history of player self-control.

Through this mode of operation, those who like homemade maps and objects can also take a piece from the Boundless "Legion Fortress 2" profit, as long as your map someone like, you can earn your own hard money. This enabled valve to accumulate a large number of high-end players and mod producers into the "Legion Fortress 2" in the rich and sophisticated, while Valve himself has received wide acclaim and the real dollar.

Ludwig said: "If we had known the results of free operations, the Regiment Fortress 2 would have chosen this pattern from the outset." "However, I think this should be understood as valve staff's self-deprecating, not the free operation of the Corps Fortress 2 and Valve, the ultimate reason for the achievement of valve is their steadfast, sincere work attitude and for the purpose of the player."

At present, the valve created by steam in the digital Terminal Services show a monopolistic trend, currently has 40 million users. In addition, there are rumors that valve is working on the "Steam Box" host project, believe that the first week to uncover the mystery.

Valve, Good job! Anti-domestic free online games, I feel shame for you!